Many people believe it’s difficult to get started in multilevel marketing (MLM), but it’s surprisingly easy to grow your network marketing business online. While the marketplace is certainly crowded, it’s possible to get recruits online and make money with little additional effort. In this guide, new and current marketers can get several tips on how to grow your direct sales business online.
Set Firm Goals
Any successful marketing plan starts with a goal and, for most MLM reps, it’s to find additional recruits. If a marketer learns how to use facebook to grow your direct sales business, they may be able to get a signup for every ten people who view an online presentation. The most important thing is to share the opportunity wherever possible.
Find the Target Market
When it comes to building an MLM business, the rep must first find his or her target market. In most cases, that market consists of those looking for solutions to specific problems. By learning who’s included in the target audience, an MLM rep can market your direct sales business through facebook in ways that speak to that segment of the population.
Be Genuine, Honest, and Ethical
One of the most important steps to MLM success is for the representative to use the product themselves. Ethics are a big concern in the network marketing industry, and reps shouldn’t make unsubstantiated claims as to a product’s effectiveness. Think before making promises, and don’t sacrifice integrity to gain signups. By being ethical and honest, marketers can gain a better reputation and find quality recruits.
Build a Unique Brand
Instead of branding the opportunity or product, a representative can go further by working on branding. Many of the most successful multilevel marketers have built solid businesses and residual income streams by branding their own names. If someone positions themselves as an authority in their chosen niche by offering prospects something of value, those people are more likely to want to sign up to become marketers themselves.
Ask for User Testimonials
Regardless of whether someone uses the product or joins through a representative, getting testimonials is an effective way to attract additional customers and MLM recruits. Some marketers offer free products and special discounts in exchange for testimonials about the rep, the product, or the opportunity. New customers pay a great deal of attention to others’ reviews, and when they’re used on social media, a rep can make themselves seem more trustworthy.
While all of the above tips are important, the best has been saved for last: the follow-up. Just because a prospect turned down an initial offer doesn’t mean they’ll continue to do so. It’s not good to pester people, but reps should occasionally check in to see if there’s anything else they can offer. By following these easy tips, marketers can learn how to grow your direct sales business online.
The terms network marketing and direct sales refer to similar and often overlapping business models, both of which rely to a great extent on recruitment. With direct sales, recruitment typically refers to recruiting customers while network marketers are seeking out both customers and new sales representatives. The following are some expert tips for how to grow your direct sales business online.
Use Face-To-Face Strategies
Most successful network and direct sales marketers start with their extended circle of family and friends. Inviting friends to a party or demonstration is an excellent first step. By activating a face-to-face network, sellers can begin honing their presentation skills. Once helpful friends and family members understand what the seller has to offer, they can help with recruitment by referring their own contacts. Ask explicitly for referrals and offer to pay for them if possible. If you want to know how to grow your direct sales business online, start with face-to-face meetings, parties, and public events.
Work The Phone
Many new marketers find it difficult to talk to strangers on the phone, but a phone call is one of the most effective ways to find new customers and recruits. The key to a successful cold call is the position the seller takes. Rather than asking for help, the seller must have something valuable to offer to the right person. Asking questions to determine whether a potential recruit or customer fulfills the seller’s requirements, and then listening attentively to the answers can help the seller to eliminate unlikely prospects quickly and form positive relationships with good prospects.
Use Social Media
Don’t forget that you can market your direct sales business through facebook. The key to effective recruitment on social media is getting readers to engage with the content. Posting a product advertisement, for example, is much less effective than writing a testimonial about how a product or business can improve someone’s life. If you want to use facebook to grow your direct sales business, be sure to ask readers to comment and share the content. Responding to comments is a good way to open a dialogue with a prospective recruit.
Use Other Effective Online Strategies
Email and online marketing allow the seller to cast a wide net in search of recruits. However, there are some important guidelines to follow to get recruits online. First of all, avoid spam at all costs. Instead of random strangers, identify a target market and look for ways to get to know groups of people who fit those criteria. Reaching out to members of online forums, LinkedIn groups, and blogs are all good ways to grow your network marketing business online.
The first year or two in the business can be discouraging because it takes awhile to build referral networks and get a steady stream of residual income. However, persistence can really pay off in the long run.
Creating a sales funnel will help any type of business acquire customers easily. It can be done with physical stores, as well as websites and E commerce sites. It is essential to business success because it will provide a higher conversion rate for people who visit. The funnel refers to the steps that are taken to lead customers to a specific desired outcome. That can be simple as leaving an email address on a website, or signing up for a newsletter. More ambitious outcomes include making an appointment for a consultation, or making a purchase for a large ticket item.
Selecting a desired outcome is the first step to learning how to create your own sales funnel. It is called a funnel because many people will begin the process, but some will discontinue at each step. The funnel contains the most direct route to the outcome. Other steps may occur, but they are not included in the funnel. A funnel for a shopping site, for example, begins with people visiting the site. The next step is have people view products. Next, they will have to add items to their carts. Finally, they will have to make the purchase. They may visit other pages on the site along the way, but the focus for the funnel only includes the crucial four steps.
Basics of Any Funnel:
The initial element for the creation of a funnel is campaigns for marketing. That will draw people to the site, and make them aware of the business. Sparking their interest is the next important element to encourage them to continue down the funnel. It is easy to see why there are various stages of marketing involved in making a funnel. People will evaluate products or service, and select the one or two that will best suit their wants and needs. That will result in the sale.
Part of the sales process has to focus on getting people to move from one step to the next step. The number of people participating at each consecutive step will decrease. Minimizing the decrease is the primary goal in order to grow the business. Increasing the number of people who make it to the last step of the funnel will lead to more first time customers, create repeat customers, and raise business revenues.
Creative marketing will help with the end goal. That may mean lowering the initial profit margin on first time sales, or taking a total loss on some items. It is worth the risk, if it improves the conversion rate of the funnel. An example is a software as service company offering people free trials of the software. It is part of the funnel steps.
This is the Breakdown of that Example:
Step 1: People visit the site.
Step 2: They sign up for the free trial offer because they are interested in the service.
Step 3: They use the product.
Step 4: They upgrade to a monthly subscription for the software as a service
The steps are simple, yet focused. They create a funnel that makes sense, is easy to track, and can be adjusted as needed. It may be helpful, during the creation of the funnel, to actually draw out the steps in a funnel shape. It will help with the visualization, and may hone in the concept a bit better for those working on it.
How the Funnel Works in Physical Stores:
In physical stores, creating the funnel has to be literal to a certain degree. The goal is get as many people to completion of the desired outcome as possible. Many stores have a design layout that moves people through the funnel. That is intentional, and an example of creative marketing. Checkouts at the front of a department store, for example, are for essential items.
The business knows people may walk the entire length of the store, but they will still arrive at the checkouts with basic items in the cart. Groceries, consumables, and health care products are among those types of items. Self checkouts were developed to prevent people with just a few items from getting frustrated by long lines, and leaving the store before making a purchase. That keeps more people in the funnel.
There are separate checkout counters in specific departments that have higher priced items. That is to prevent people from changing their minds and leaving the store without those items. The electronics department, the jewelry department, and the outdoor furniture department have convenient counters with few customers in them. That makes it easy to purchase higher priced items. It encourages more people to buy that diamond ring, that large screen plasma television, and that ride-on lawn mower.
How the Funnel Differs for E Commerce Sites:
The funnel differs for online websites and E commerce stores because it can be tracked more easily. Reports and analytical data can be created that indicates exactly where people leave the funnel. That helps businesses improve marketing strategies, and know where to add a lead magnet. A lead magnet presents an offer that most people cannot refuse. It intrigues more people into continuing the funnel steps. This stage is where the free trial comes in. It can also be a demonstration of a system, the promise of saving people time or money, increased rewards, or lifetime memberships.
There are companies online that will assist E commerce sites with creating their own funnel, and provide monthly reports on success. It can save business owners a lot of time and money. They can focus on operating their businesses, while professionals help with marketing strategies for funnels. Detailed analysis can provide better and faster results as areas for adjustments become evident.
Have you ever wondered what you could do to grow your business? One of the best perks of running your own business or blog is you get to do whatever you want! You set your own schedule, you get to decide how to spend your money, and you also get to decide how you share your value. I believe that one of the most important things you can do in your business is to give back to your community.
How Giving Back to the Community helped my business
Back in 2012 I was attending a conference for a direct selling company I worked for. I don’t remember the speaker but what she said has always stuck with me. She said that the key to growing your business is by giving. I took her advice and started to implement giving in my business. I chose a charity that I felt strongly about and started to give a percentage of my commission each month. When I first started I could only afford giving $5 a month and as my business began to grow so did my contributions. The results were incredible. My business grew by leaps and bounds from 2012-2013. I even earned rewards for my growth through the company. I attribute this success to taking the advice to heart and giving back to my community.
Here are 3 reasons why implementing giving into your business strategy will help you grow.
- You are giving yourself the opportunity to help others. When you help others it makes you feel good inside. If you are continually helping others then you will have a better attitude especially when it comes to working on your business. Business owners tend to be energetic, talented, and unafraid to take action. This gives you the power to speak out against poverty, poor education, or human rights violations and really make a difference. You have the ability to make the world a better place not just by selling your products or writing a blog post, but by making others award of the problem and being part of the solution.
- Increases your Customer / Reader support. A study by Cone Communications revealed that 85% of consumers had a better outlook on a business if they donated to charity. Select a charity that will resonate with your customers or readers. If you blog about kids activities or you sell children’s books then finding a charity that supports children would be a good fit. Your customers will choose to purchase from you or your readers will choose to continue visiting your blog because your cause resonates with them.
- It’s a Tax Deduction. We can all use a tax break right? Make sure you are working with a nonprofit organization that is recognized with the IRS. Depending on your income and other factors, giving money to charities can be complicated – so talk to your accountant or tax adviser for more specific advice on how to maximize your charitable giving.
By making giving a part of your business model you can gain all these benefits plus more that we haven’t even gone into.
How Social Tenacity can help
Here at Social Tenacity our purpose is to educate small business owners and bloggers on marketing themselves online through social media. A portion of every class, program, or product sold at Social Tenacity goes to a charity that supports education. To learn more about the charities that we support you can go to www.socialtenacity.con/giving-back.
I would love to hear from you. Share with us what charity your business supports or how this video may have changed your way of thinking when it comes to growing your business.
Until next time my friends, push past your fear, discover your greatness, and find the tenacity to make a difference.