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On this episode of the Authentic Influencer podcast, Brooke and Alyssa talk through the element of surprise in marketing, why the extra effort is always worth it, and how to use your insight to give a perfect personalized gift. Listen in to start standing out!
On this episode of the Authentic Influencer podcast, Brooke and Alyssa talk through the element of surprise in marketing, why the extra effort is always worth it, and how to use your insight to give a perfect personalized gift. Listen in to start standing out!

EP70: Never Lose a Customer with Alyssa Light


How do you use your gifts to make your people feel special? After all, you've worked hard to get the customers that you have – and the best way to keep those customers coming back is to give them what they need in a way they'll never expect.

No one beats Alyssa Light when it comes to marketing outside the box. She is an expert at nurturing the relationship between you and your customers from the moment they say yes through the rest of your journey together.

On this episode of the Authentic Influencer podcast, Brooke and Alyssa talk through the element of surprise in marketing, why the extra effort is always worth it, and how to use your insight to give a perfect personalized gift. Listen in to start standing out!

You'll Learn  

  • How to market to new customers and the ones you already have
  • All about the programs that will help give you an edge – and make it easy
  • The value of being honest when you mess up
  • And much more!

Favorite Quote

“If you are not surprising people, you are not doing business well.”

 – Alyssa Light 

Resources from this episode:



How to get involved

  • If you are ready to stop living in scarcity and have the wealth you've always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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Check out this episode!

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EP52: Being a Good Leader When You Don’t Have One to Learn From

“The more you empower the people below you and allow them to be strong in the areas where you're weak, the less pressure you have.”

Nicole Easton (13:37-13:48)

Leadership is a cornerstone to success in network marketing. In order to be a great leader, you have to know how to create leaders within your team. It’s the one step that many network marketers overlook. But how can you be a good leader when you don’t have someone to look up to and follow as your own leader?

“It's hard to step up and be the leader that you know you can be when you don't have an example to follow.” – Brooke Elder (4:04-4:11)

Lack of confidence can get in the way of leadership building in network marketing. Many people stick to just one way of doing things, and they can be intimidated when others step up with the qualities that they lack. Letting go of control and allowing others to lead can keep you from achieving the growth that you need within your team. Being a leader requires you to step out of your comfort zone. When you learn to become the leader your team needs, everyone in your team can also step into their leadership roles. 

Finding People Who Fit Your Team and Vision

The leadership development process comes from finding the right people for your team. Trying to recruit every person who comes your way is the wrong way to build a successful network marketing team. Instead, you need to find the right people who resonate and fit with your business goals. That’s what helps you develop a sustainable team in which everyone can grow. 

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EP51: Why Your Company Training Isn’t Enough

“It’s critical for you to build your own training to make sure your team knows the ropes and what to do to be successful.”

Brooke Elder (14:22 – 14:37)

Many people struggle through a bumpy onboarding process when they get started in network marketing. Companies don’t always provide the resources and tools needed for success. Uplines aren’t always helpful, so it’s no surprise that the average turnover rate for a network marketer is just three months. 

“There’s something to say about getting trained by people who are in the trenches and doing it right there with you.” 

– Brooke Elder (11:20 – 11:29)

Train New Recruits the Right Way for Your Business Success

Within three months of launching my website, over 10,000 people began accessing my training tools for authentic network marketing. I realized that no matter how great a company’s training system is, it’s never going to be enough. Here are three reasons why you should build your own training system:

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EP50: Surviving the Dip

“Having a coach on your side gives you the ability to get through the dips faster and reach your goals.”

Brooke Elder (15:14 – 15:24)

Are you at an all-time low on your journey as a network marketer? The average length of a network marketing career is only 3 months. In the beginning, everything feels exciting. You may start with high hopes of retiring your husband early and taking your kids to Disneyland. 

But as time goes on, reality sets in, and you can slide further into a deep and discouraging dip. Reaching out for guidance helps you climb your way out and achieve your best self. 

“When you’re in the space of trying to decide if you should quit or not, determine whether it’s a short-term strategy or a long-term strategy. Quitting for the long-term can actually be a very good idea.” – Tricia Peterson (2:03-2:18)

Have you discovered that network marketing is more challenging than you originally thought? If you’re thinking of quitting just because everything feels hard, then you’re settling for average. 

You should only quit for the right reasons. 

The bottom of the dip is the worst place to quit. It’s a good idea to stop before you slide down or after you’ve climbed out of it. Ask yourself, “If I choose to quit now, then how will my life change and my goals be affected?” Consider the possibilities to discern the best course of action for long-term success.

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EP49: Making Your Vision a Reality

“If we’re not clear on what we want in life, then how are we going to get it?”

Alice Edgerton (3:47-3:56)

Vision boards help us create the clarity and vision we need. But you need to know what a vision board is before you can take advantage of the benefits it can provide. 

A vision board alone won’t give you the things you want in life. Its purpose is to train your mind to act on creating the things you envision for yourself. It’s like a visual brain that motivates you to take the action steps that turn your vision into reality. 

Look at your vision board first thing in the morning and start your day by asking, “What can I do today to generate these things in my life?” Return to your vision board in the evening and ask, “What have I done today that has gotten me closer to these goals?”

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EP48: Finding Your Truth with Cristi Chauncey

“The systems and tools that we teach can work not only for network marketing, but for any other business too.”

Brooke Elder (8:57 – 9:03)

Cristi Chauncey is a successful entrepreneur who is living the truth by empowering single moms to live a life of freedom, happiness, and by helping them build a life around what matters to them. She is the Founder of the Single Soul Sisterhood Facebook group.

Network marketing is the ideal stepping-stone business.

If you’re a  first-time entrepreneur looking for ways to escape the nine-to-five, network marketing might be a convenient first step. Maybe you’ve seen others who are just like you succeed at a company, and you recognize the possibilities that are available to you. It can be very liberating to know that you can join a team of other entrepreneurs and that you don’t have to do it all on your own.

And it’s true. With network marketing, someone else has already built a fantastic product, there's a customer service team in place, and all the tools are in place for you to create a business that can provide you with a lifestyle that you want. 

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EP47: Having a Vision and Seeing it Through

“It’s amazing when you start visualizing things, how much it does actually come to pass.” 

Brooke Elder (2:03 – 2:08)

What’s in your Future? 

If you’re familiar with the Strengths Finder test (if you aren’t, it’s an excellent individual and team resource. You can find more information here) then it may not be surprising to you that my top strength is Futuristic. 

I love dreaming about the future and making plans for the things to come in my life and my business. What I love even more than dreaming, is watching as those things actually come to pass! 

In the past few years, I have used visualizing as a POWERFUL tool to bring my dreams into reality. 

The Art of Visualization 

It may be helpful to think of visualization like you would meal planning for the week. Before the week begins, you have thought of the meals you would like to prepare. From those thoughts, you have made a plan for which meal your family will have each night, and then gathered the ingredients necessary for those meals. While, you may end up changing plans last minute (somehow we always end up eating out on the night I plan to make homemade chicken nuggets!), the plan is in motion, and will happen more or less as you decided. 

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