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EP 138 Don’t Send another Copy and Paste Message


Don’t Send another Copy and Paste Message

 

“You’re doing people a disservice by messaging everybody.”

 

Brooke Elder

 

It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone’s upline sent to them. She wanted to throw up when she read this one. 

 

This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don’t be afraid of one person getting more than one message from more than one person. Everyone loves to know that lots of friends are looking out for them and making sure that they know that they can get free products and earn a paycheck.”

 

“People do not love getting multiple spamming messages. ” – Brooke Elder.

 

Brooke goes on to explain that this is what is wrong in network marketing. Is it an awesome opportunity? Yes, it is an awesome opportunity. Does that mean that you message every single person that you know? Absolutely not. 

 

She goes on to relate an experience she had with a Volkswagen Passat when her husband owned his car dealership. It was so much fun to drive, she loved it and it was amazing. Did she go and message all of my friends and tell them, “Hey, I have this awesome Passat, so you totally should buy it!” No, that is spammy. That is not what we’re supposed to do, because that is how you lose friends. 

 

To be successful in network marketing,  never chase people. It’s “this is what I have to offer. Here’s the problem you have. Here’s the solution. If you want it, I’m here.”

 

You need to identify the problem then you agitate a little bit about what it feels like, and then you give your solution, whatever that is. It could be a product. It could be your opportunity. It could be talking to you on the phone. It could be joining your Facebook group. It could be following you on Instagram. All of those things are solutions to a problem that people have. When you start talking about that and people are seeing that, that is when they’re going to be like, Ooh, that’s something that I really want. 

 

People just need to know if they have this problem, you have the solution, that’s it. Then once they say, “Hey, I want that solution,” That’s when you then can start talking to more about what the solution is and how it works for them and how it’s going to make their life awesome. If you are out pushing people and being spammy, they are not going to want to even one,  have anything to do with you. You’re going to burn bridges and  lose relationships. But two, you are also giving your company a bad name and a bad taste in people’s mouth. 

 

“This is the problem in network marketing and as authentic influencers we are here to fix it.” – Brooke Elder. 

 

Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 137 Have a Freedom Lifestyle Through a Personal Brand


Have a Freedom Lifestyle through a personal brand

 

“When you build a brand, it doesn’t matter what you’re selling, it’s you that people want to follow. “

 

Julie Burke

 

In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it’s about working less, profiting more and making an impact. 

 

Julie’s story began in 2012 when she stepped into the lovely world of network marketing as a franchise owner of a sandwich shop. She started this adventure thinking “I’m going to be my own boss,” and quickly learned that sixteen hour days did not make her the boss, it made me a slave to her business. After ten years she wanted to be home with her family, so she sold her franchises and entered into the world of network marketing.

 

“There is power in surrounding  yourself with good people that help to remind you of your vision and your dream.” – Julie Burke.

 

Julie’s vision was to be home with her child, raise him and just be able to have her own income coming into the house.  She jumped into a network marketing company with both feet because she loved the product and she  had that entrepreneurial spirit.

 

2016 is when she decided to really go online with network marketing. Back then it was home parties, events and three-way calls. That’s how she built her business, hiding in the closet, doing three-way calls after three-way calls. Facebook was a different playing field back then.

 

She was seeing a lot of the spamming and cold messaging, so she started teaching branding and attraction marketing.  When you are creating you own brand one of the things is really just showing up and being unique. 

 

Storytelling is very engaging for people. Rather than just saying, ” here’s my product, buy my product,” share your story on the product or other people’s stories on the product or about the business and share testimonials. It’s just really showcasing results and being unique and making sure that you’re in your own voice. 

 

So many network marketing companies go under and when that happens and you’re left with nothing, especially if you have put all your heart and soul into building that business. We cannot control what these companies decide. If they want to change our commission structure, they’re going to change our commission structure. If they want to take away products, they’re going to take away products and they could be our favorite product, right. That we have zero control. We only have control over ourselves, our decisions and the choices that we made.  That’s why building your brand is so important.

 

“In network marketing you want to start building a brand and branch out. It is the stepping stone into becoming more of an entrepreneur.” – Julie Burke. 

 

Julie wants to help people be smart,  to help them build smart businesses and smart friends. If you would like to hear more from Julie you can always find her on Facebook, https://www.facebook.com/julie.burke711. She has a group  called Freedom Business Academy, https://www.facebook.com/groups/freedominsidersclub and her website is https://thefreedomdesigner.com/.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 136 Ditch the VIP Group and do this instead


TitleDitch the VIP Group and do this instead

 

“Facebook groups are like the hidden gem when it comes to building network marketing on social media. .”

 

Bec Sadek

 

In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it’s not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago.

 

She did really well the first couple of years just off of adrenaline and excitement. Then she just kind of hit a plateau that a lot of people in network marketing hit, where she ran out of people to talk to,  she’d hit up everybody she knew and didn’t have enough people to talk to anymore. So she started doing Google searches, how to build your network marketing business online, how to use social media to build your network marketing business. 

 

“For years I had VIP groups and I would recreate them and try to figure out why aren’t they working? ” – Bec Sadek.

 

Bec explains that VIP groups are an infomercial where you invite all of your family and friends and customers into this one same group. You’re posting promos from your company, sales that are happening, announcing new customers that are coming in. And most of the time people don’t really want to be there.

 

Bec uses Facebook groups in several different ways, but the main way she uses them for prospecting is for what she calls evaluation. When somebody becomes interested in what you’re doing off of a post that you make, what we want to do is straight away is send them a link. Nine times out of 10, that doesn’t really work and it’s because that person usually needs more information to make a decision. So when somebody is interested, rather than just sending them your link, what if you were to say, I’ve got some really cool stories from other people that have used these products with great results. I’d love to share some of those with you. 

 

So rather than putting them in a group where they’re just getting bombarded with sales posts, they’re actually getting information about how this product can benefit them or how this opportunity will benefit them.

 

What that allows them to do is to sit inside of the group and evaluate, “Is this the right product for me? Is this the solution I’ve been looking for? Is this the right team for me? Is this the right company for me?” People can get a really good sense of your team culture inside of private groups too. So they can just sit there and evaluate.

 

It’s all about helping them and serving them where they’re at and what problems do they have? I have the solution, let me hand you that solution so you can see it and then it’s your choice of what you’re going to do with it. 

 

“People overwhelmingly say that they stay on Facebook because of groups that they love.” – Who Said It. 

 

Bec gives a few different examples of types of posts that she use inside of these prospecting groups and that she teaches people to use.  If you would like to learn more about Bec and her amazing tips on using Facebook successfully, you can find her at https://www.facebook.com/groups/leadershiplabwithbec

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 135 Why having a Clear vision Matters


Why having a Clear vision Matters

 

“If you don’t have a clear vision of where you’re going, you’re not ever going to reach your goals.”

 

Brooke Elder

 

In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you’re trying to create in your business and what is your WHY? 

 

Companies want you to identify what your why and have a deep why. And that really becomes your vision of where you want to go. If you don’t have a deep why it is easy to give up or quit when you run into obstacles or hard things. So this is why having a clear vision really matters. .

 

“Having a vision separates the people that are successful in reaching their goals and people who are not successful.” – Brooke Elder.

 

Brooke illustrates this in an example of going on a road trip from California to New York to visit the Statue of Liberty. What routes are we going to take to get there? How are we going to get there? What does gas cost on the way there and looking at, okay, well, are you going to drive straight through? ? Where are you going to stop? Where are you going to sleep? And what are you going eat along the way?

 

You need to answer those questions, because then when you’re on the road, you get in your car, you’re all excited. And you have something that breaks. Maybe your alternator goes out or you have a bad battery in your car. You have things that happen. You’re not going to quit because you have another goal that’s just right there. You’re like, well, I just got to get this fixed because my plan is to stay here tonight. And so you’re not looking at this big goal clear on the other side of the country that you have to hit, you are looking at, Oh, well, I just have to here, that’s all. It makes it a lot easier to push through those hard things because you have a goal at the end.

 

So the vision is really, we have this long-term vision, but we know what’s going to happen a month from now. We know we’re going to be three months from now, six months from now, two years from now, 10 years from now, because all of those little things are the things that are going to lead up to that big vision so that makes it, so we’re not just going to give up.

 

So how do you create a clear vision? You need to know where you’re going and what’s your end goal. Brooke tells about her why when she first started network marketing and the struggles that she had along the way. She thought she had a pretty good why, but it wasn’t deep enough because she hit things that were hard and she ended up quitting.

 

Two years later she joined another network marketing company and really got down to that deeper why that really fueled her vision. Then it was really easy to get clear on all the things that had to happen in order for this vision to come true and then she could set the benchmarks. When you have the intention of this is where I’m going you can see the signs everywhere that are pointing you in the right direction. 

 

“It takes like seven times of asking why to really get to that deep, deep rooted of why it truly, truly is important to you.” – Brooke Elder

 

Brooke would love to hear from you and have you share your why. She has a Facebook group called the Authentic Influencer Marketing Facebook group, and it has about 14,000 network marketers to connect with and are there to help and support you. If you don’t feel comfortable telling 14,000 people your why, tell someone because it creates this kind of accountability. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 134 How to make real connections through LinkedIn


How to make real connections through LinkedIn

 

“Humans naturally don’t want to be sold to, but they do want to buy.”

 

Anne Stefanyk

 

In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web.  She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections.

 

Back in the day when we were able to go to conventions in person, we would make connections with people in the lunch line, by sitting next to them, or you would simply meet the people around you and be able to converse.  Now with COVID we have to find creative and authentic ways to connect with people.

 

“It’s so important to first build that connection, then build that conversation and then when it’s appropriate, then ask for the convert.” – Anne Stefanyk.

 

LinkedIn is such a good place because so many of us have been spammed on LinkedIn, so we know what not to do. Anne goes on to explain how to dig into the different elements of how to connect appropriately, how to converse appropriately and then how to leverage LinkedIn to actually convert.

 

So first off, with all businesses, you probably have a target persona. Somebody that you’re most likely to sell to somebody who will buy what you’re trying to sell. There’s this element of “you don’t want to spray and pray.” You really want to focus on who your target persona is, who is the buyer, and then look and use LinkedIn searches and filters to be able to find those folks.

 

Once they’ve connected, then you have room to create a bit of a dialogue. And this is again, before you even start talking about your product, you’re just kind of talking about common pain points. That’ll eventually lead you to talking about the product.

 

Sometimes some of these seeds that you plant in social media don’t come to fruition right away, but with a lot of love and tenderness and consistency, then you’d be surprised of what pops up. It just requires a bit of like time-blocking and your calendar to make sure you get this type of intentional work done.

 

Another way you can leverage LinkedIn that is really authentic is to kind of piggyback on our friends. Once you start gaining LinkedIn connections you can see all their friends and then you can connect based on that and kind of leverage that social network. More often people are likely to connect with a cold LinkedIn request if you connect it to another human in their network.

 

“We can actually reach a larger group of people in a larger area through online networking . but authenticity is the key.” – Anne Stefanyk

 

If you would like to connect with Anne and get more ideas on how to use LinkedIn to build your business you can find her on LinkedIn at or on her company’s website. Just let her know that you heard her on this podcast because that’s again an authentic connection.  https://www.linkedin.com/in/annestefanyk/

www.kanopistudios.com

.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 133 Lean into Fear to Become the Best Version of Yourself


Lean into Fear to Become the Best Version of Yourself

 

“Every time I do that one thing that terrifies me, I never regret it.”

 

Amber Dorton

 

In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream.

 

Both Amber and her husband lost their jobs in the recession of 2009. Her husband found a job, but Amber struggled and finally decided to fall back on something she knew she was good at where she could work from home. She used her baking skills and took free classes at a local craft store and learned how to decorate wedding cakes. She discovered she had a natural talent that she could use to help make an income for her family.

 

“I want people to just believe in themselves, just try, just one step at a time.” – Amber Dorton

 

Amber took a job at a school where she was making money, had benefits and was able to raise their credit score. The downside to the job was she worked for someone who made her feel really bad about herself. She was just one of those people that was always going to find the negative. She would go to work everyday with a knot in her stomach and she felt horrible about herself. She became more and more insecure and hated the person she was turning into.

 

She started listening to podcasts during her commute to and from work.  That was the beginning of building her mindset and getting into a better place.  One of the things that turned things around for her was learning the importance of a morning routine and waking up a little earlier and doing some journaling. This change of mindset helped her become a more positive person.

 

In March of 2020 when COVID hit, the world as we knew it changed. Amber lost her job and joined a direct sales company so she could work from home. She felt that all the scripts and all the things that they were telling her to do made her feel disgusting. Then she discovered Social Tenacity and how to market authentically.

 

Amber stated that this program has changed her life and she wants people to just be brave, just be brave for that minute. Just do it because it does work.  

 

“You got to get out of your own way and just let it happen.” – Brooke Elder

 

If you want to reach out to Amber and find more about her amazing journey, you can find her on Facebook and Instagram. https://www.facebook.com/amber.dorton.96 and https://www.instagram.com/joinedatheart/.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 132 How to get customers through Social Media Posts


How to get customers through Social Media Posts

 

“If we’re putting all of this time and energy into creating posts for social media, we want them to work.”

 

Brooke Elder

 

Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically.

 

Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to reconstruct a more positive and intriguing post. 

 

“Whenever you’re doing any posts on Social Media you want to grab their attention and hook them in.” – Brooke Elder.

 

So what’s the goal of a post, what’s the motive, what’s the goal? When you’re going to craft a post to be able to achieve that goal, do it in a way that actually is going to get results.

 

Posts cannot be vague or broad, they need to be specific. It comes down to what is that one problem you solve, who is your avatar and what is your niche? 

 

You have to tell people what to do. You want to almost treat people like they’re first graders. And it’s not to say that the intelligence of  our audiences is on a first grade level. That’s not it at all. It’s just that we have so many things that are going on in our heads.

 

We need to interrupt the pattern of what we’re doing on social media. Why do you go on social media, especially Facebook and Instagram. We don’t go there to say, “Oh, I have a problem. I’m in a search for this to see if I can get some help with this.” That’s not why people go on social media. They go on to see what their friends are doing and what they are  up to. Or it’s like, “I’ve got 10 minutes. I don’t know what else to do.” It’s now become a habit because our phones are part of our lives. 

 

Strategy on Pinterest is a little bit different because you can create pins and things   that are on how to solve the problem, so you can be a little more direct.  On Facebook we have to think of ways that we can interrupt the pattern and it has to be about them.

 

“There’s not any product that’s out there that doesn’t solve a problem.” – Brooke Elder. 

 

If you would like to learn more ways to reach customers in a more authentic, non-spammy way, join the other 14,000 network marketers in Brooke’s Facebook Group – Authentic Influencer Marketing.  Spam Squad episodes are every Friday.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 131 Unlock the Secret of Getting It All Done


Unlock the Secret of Getting It All Done

 

“First start by getting everything super organized of what needs to be done and what needs to be done in the future.”

 

Stacy Tuschl

 

In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents’ backyard. Within three years she had a hundred dancers coming. She now owns and operates two performing arts academies in Milwaukee and has about a thousand dance and music students that come every week. 

 

Stacy has been grossing million dollars a year for several years. In the last five to 10 years, maybe people started asking, “how are you growing this business? Can I pick your brain? Can you teach me?” Five years ago she decided to start a consulting company that teaches people about implementing strategy and getting things done. 

 

“Figure out what you do want and why you want that specific thing.” – Stacy Tuschl.

 

If you really want something, but yet you still will binge three hours of TV every single night, instead of working on what you need to do, or you find yourself scrolling on social media, when you should be working. You have to really stop and say, you don’t really want it that bad. You’ve got to start to assess the things that you really want, what does that look like for you? 

 

Sometimes people just give up too soon. They think they’ve implemented. They think they’ve tried it all and it just hasn’t worked for them, but trying and doing and implementing and refining and maintaining are very different situations.

 

There are four phases of really getting it done and implementing it.

 

First  is learning, educating yourself, like really just being obsessed with that process of what will this entail? What does this look like? Then it goes to doing. Doing is the part that’s hard for people, it’s messy and it’s lots of failures. When you do and you fail and that’s why so many people quit so fast. 

 

The next stage is the refining. Refining is a massive skillset that you’ve got to get good at if you want to really start to implement, but it’s not easy because it can take days, weeks, months, years, depending on what you’re trying to do. The last piece is maintaining, which is – how do we check in? How do we make sure it keeps happening? And what is the lowest level of input we have to do to keep the maintenance. 

 

“Slow down and organize your thoughts and ask yourself what are the priorities .” – Stacy Tuschl. 

 

You can connect with Stacy on her podcast on Social Media called Foot Traffic where she discusses marketing ideas, systems and automation implementation. You can also get her book for free ( just paying the shipping and handling) at implementationcode.co/free book. The book comes with a mini course inside for free as well. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP: 130 How to Communicate Effectively through Hard Conversations


How to Communicate Effectively through Hard Conversations

 

“Your business is only as strong as the amount of hard conversations you’ve had.”

 

Brooke Elder

 

Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It’s things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to say. 

 

One of the big problems in network marketing is when people join a network marketing company, they have an upline who believes in them. They just want to be that people pleaser to their up line and want to do what they say. They want them to believe in them so much. 

 

“People pleasing is the direct antithesis of authenticity..” – Amy Smith

 

People pleasing is essentially when you choose to make somebody else’s wants opinions and needs more important than your own at a cost to self at a cost to your own happiness, fulfillment, core value system authenticity. Sometimes you need to buck the system a little bit and, and go rogue, so to speak, in order to actually be authentic.

 

If you’re twisting and contorting your own behavior in order to make other people happy, or please them, that’s being a liar.

 

The first thing that you should start looking at is how you feel about things. It’s your intuition. And most of us are taught not to listen to that. And we kind of grow up in a society that tells us to be logical, to think things through, if this person’s my authority, they must know better than I, and then we do the cognitive override, where we override our gut instinct.

 

Sometimes the method that is being presented to you doesn’t resonate with your spirit. We will resist things when it’s really not right for us and we will resist things when we’re scared. Fear in and of itself is just telling you something,  it doesn’t have to be bad or good. It just is. We need to be friends with fear and recognize that all it is is messaging and we just have to decipher what the message is.

 

Having a formula makes having those hard conversations so much easier. Write down your statements, start with gratitude or assuming positive intention, then an honesty about how something does or doesn’t feel correct with you.  Practice these statements, preferably in a mirror, over and over again so when you are faced with hard conversations, you know what to say.

 

“It’s not the goal that needs to change. It’s the method of achieving that goal that needs to change. ” – Who Said It. 

 

Amy has a website where she teaches how to speak up for yourself, how to feel like “enough”, and create some serious self-confidence. (She forewarns everybody that her authentic self happens to be quite a swear bear, a bit of a sailor.) She has tons of advice and freebies at thejoyjunkie.com!

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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