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EP 144 Actually Build Relationships on Messenger


Actually Build Relationships on Messenger

 

“Don’t be a spammy weirdo! Create real connections with people and your business is going to soar.”

 

Brooke Elder

 

Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do’s and don’ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales.

 

Brooke discusses what it’s like to be on the receiving side of a spammy message.  Messages like that instantly bring thoughts of,  “I do not want to have a conversation with you because all you’re doing here is saying I have something awesome. It’s on sale, buy it. And you’re pushing it on me. I don’t want it.”

 

“Spammy infomercial in my inbox? No thank you.” – Brooke Elder.

 

Brooke shares examples of how a consultant can create posts that are authentic, not pushy, not self-promoting and definitely not spammy!  Building a relationship through messaging is the key to success.

 

It’s important to remember that you are not selling your company, you are identifying a problem and offering a solution.

 

Brooke received a friend request on Facebook this week that was a great example of how to create a relationship using the arrows out strategy. 

 

His first post introduced himself by name and then recognized what Brooke’s company offered and asked how her journey has been. His post was all about her and what she was doing. That approach makes it easy for someone to want to respond back. The next few responses he asked open-ended questions, not yes or no ones. All of his questions were exactly related to Brooke and where she was at. 

 

Once the relationship was built he identified a problem that Brooke had then told her about his Facebook group that offered trainings and resources that could help her if she was interested. No pressure, no hype, simply offering help.  This is how you do marketing ladies. This is it. It’s not sending those copy and paste messages. 

 

“Creating connections with people, is it a longer process? Yes. Are you going to build better relationships? Absolutely!” – Brooke Elder. 

 

Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 143 Thinking like a Business Owner


Thinking like a Business Owner

 

“Your business doesn’t start until you start talking to people outside of your friends and family.”

 

Majid Zafer

 

 

In Podcast 143 Brooke has a conversation with Majid Zafer, a brilliant business minded person  who believes that whatever skill sets that you learn in network marketing are very applicable to traditional business also. 

 

Majid was kind of forced into network marketing at a very young age, his parents joined Amway when he was ten years old. He went to every Amway convention and learned from a lot leaders. If you can run a successful network marketing company, you would probably also run a successful business, but that comes with its pain points too. Every network marketer has thought of quitting at least multiple times. And if you haven’t, you haven’t worked hard enough. 

 

“It is great to be inspired, but it’s most important to be true to yourself .” – Majid Zafer

 

Business mindset is key on multiple fronts because what it really is, is person development. It might be a journey for you to take and the best thing that’s gonna happen for you through that journey is who you are going to evolve into and who you are going to evolve into is really gonna be the catalyst for whatever you’re going to create. 

 

The process of creation is how you take what you think might be impossible and bring it into the realm of possibility, even if you don’t know how you’re going to get there. The thing that stops a lot of people is that they feel that they need to succeed based on what they know. It’s really in the unknown where the bounty is and really striving towards that. Bounty is a key not being fixed in who you are or what you’re doing, it’s just in the ability to create

 

It’s not about how much money you make, it’s about how you want to live. It’s not about knowing how you’re going to do it. It’s about claiming that, are you going to do it? And then the universe really brings and attracts to you where you’re going to need to be able to accomplish it. But you’ve  got to speak it first. 

 

Your thoughts and your words are like the instructions to the universe, so when you speak it and you let everybody know, then subconsciously you will also start looking for things to be able to make that possibility a reality. 

 

It’s really about leading with you and not your company and really growing you because when you focus on you and you grow, you will always be good. No matter what happens to your company, if you know what happens to your sales, what happens to your team, if you work on you, that’s the greatest dividend that you will get out of this journey. 

 

“The space is shifting. If you don’t shift along with it, people will not want to do business with you.” – Majid Zafer. 

 

If you want to build an organization, long-term the glue is your strength of your relationships. It’s your tribe you’re building and your personal brand ties into that. If you really find a way to enjoy the process, then you’ve already won.  If you would like to connect with Majid and learn more about his tips on thinking like a business owner you can find him on Linkedin or on Facebook https://www.facebook.com/majid.zafer.9.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 142 Building your Seven-Figure Brand using YouTube and Facebook


Building your seven-figure brand using YouTube and Facebook

 

“When you love what you do, you never work a day in your life.”

 

Michelle Cunningham

 

 

In today’s podcast, Brooke has a discussion with Michelle Cunningham who is a  full-time network marketing coach who serves people all over the world and helps them enhance and build their business using video.

 

Michelle and her two brothers were raised by a single mom. She comes from very humble beginnings and so much of her early life defined who she was. She was super shy, introverted and never wanted to stand out. She paid her way through college and landed her dream job out of school as a pharmaceutical sales rep., but didn’t love it. When she was 23 she signed up with a network marketing company, but didn’t do much with it for six years.

 

“Anybody can be broken and stuck and get unstuck.” – Michelle Cunningham.

 

Michelle found a lady that lived in her town who sold for the same company and asked her if she could show her how to do the network marketing thing. She was not her upline, she was just a nice person who didn’t get paid on Michelle’s success, but she mentored her. Six months later, she went from a team of just her and no customers to a team of 50.

That lady was her mentor and cheerleader and that changed so much for her. Sometimes you just need someone to show you what to do. 

 

Michelle was an introvert and was always so worried what people thought about her, but she now runs by the saying, “what other people think about me is none of my business.” She believes we should all think like that, but there are different levels of self-esteem that we have as we’re moving up the ladder. What she uncovered is that You Tube is super safe because nobody knows you have a You Tube channel unless you tell them.

 

Another super cool thing about YouTube is you can create a video, sound really dominant and then edit out your dumb parts. You don’t have to have elaborate equipment to do a video, just use your laptop and add some music in the background.

 

Creating a You Tube channel is another tip for success. You may not know exactly what to do on your channel right away, but just get started. And then after six videos evaluate and be like, this is not my thing. If it’s not your thing, ust switch it up to what is.

 

“It doesn’t have to be perfect. It’s sometimes throwing spaghetti on a wall, just get it out there, see what happens.” – Michelle Cunningham 

 

Some people think that it needs to be perfect and everything needs to be polished before it puts out there because no one’s going to take you seriously if it’s not. That’s really not the case because people  fall in love with your message and they’re going to fall in love with you and they love the vulnerability. If you would like to know more about Michelle visit her website at www.michellecunningham.com and check out all of the free resources she has to offer!

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 141 How to be Successful in Network Marketing without Recruiting


How to be Successful in Network Marketing without Recruiting

 

“Don’t get it backwards. Start your business off on the right foot.”

 

Brooke Elder

 

In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting.

 

So how can you be successful in network marketing?If you’ve ever asked yourself this, that is the conversation Brooke discusses today because that’s what she sees in network marketing. She says that we kind of have this backwards. We think as soon as you join in that first month, you need to start getting recruits, and what’s the problem with that? It really creates the blind leading the blind, and that is never a good situation. 

 

“We are told a lie when we first join network marketing, that the only way to really, really make good money is if we have a team.” – Brooke Elder.

 

With most companies you make 25-30% commission off of your own sales, but on your team, you make about two to maybe seven percent at most. Do you make more money if you sell $10,000 yourself, or if you and your team sell $10,000. You definitely make more money percentage wise on your own sales versus your teams.

 

So why don’t we focus on creating a client attraction system, a customer attraction system. That’s going to bring all of the people to us that are going to buy from us and then stay with us. If you provide good customer service and have attention to detail, your customers will be loyal to you and your brand.

 

Network companies and your uplines want you to recruit, but that’s not what is the best for you. The best thing for you is go and sell so you can really start making money.  Never rely on your income based off of what someone else does, all of that should be your bonus. You  need to have control over your customers, how many people you’re bringing in, how you’re bringing them in and the retention of those customers. That is how you should structure your business.

 

The first question that most people ask is, “how do I start attracting the right kind of customers?” You want to make sure that you’re getting customers that want to continue to buy from you,  narrow down to the one person that you can help. This is something that Brooke does inside the Academy. She helps you to hone in your unique gifts, talents, and strengths and shows you how to then apply that to how you can help and serve people.

 

The next question that Brooke gets is “how are you able to keep that retention of your customers?” Brooke is all about automation and that’s exactly what she shows you inside the Academy.  It has software where you can go in and say, okay, this person just bought this and then it will send emails out to them. Now you’re not spending two or three hours a day calling people and asking them, you’re doing it all through email and text messages, and it’s all automated. 

 

“This is a very outside the box way of looking at how to build your network marketing business.” – Brooke Elder. 

 

If you want to learn more about the Academy and everything that Brooke offers, you can go to authenticinfluenceracademy.com. Find the fastest way to increase your commission checks, so that way you can start living the lifestyle you want. Then you have something to actually talk about when you are recruiting. So don’t get it backwards.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 140 How to Increase Customer Retention


How to Increase Customer Retention

 

“It’s not all about the sale. It’s about the customer itself.”

 

Corie Diehl

 

 

In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for  22 years and has been doing sales most of her adult life.

 

Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her family. Direct sales is what fuels her fire every day to kind of get out there and meet new customers.

 

“It is super important to set yourself apart from the next consultant.” – Corie Diehl.

 

Looking at stats in the network marketing industry show that only 10% of customers are going to buy from the same consultant again. So Corie has a lot of  ideas and things that she teaches her team on how to increase that customer retention.

 

Some of the ideas that she shares is putting a sample in with the order or a thank you note expressing your appreciation for supporting a small business.  Filling orders quickly and painlessly is also important. It comes down to just trying to make sure that you are super helpful. 

 

Another point that Corie stresses is to be super positive and willing to do whatever it takes to make them happy.  That way when your customer goes to another party they will think of the ease of ordering with you and want to  spend their money with that stylist that does the extra mile for them.

 

Corie also sends out subscription boxes to her customers. She works on giving  little extra gifts. She is always doing fun games in the VIP group. Those things are really huge in her opinion in terms of the retention and keeping people there.

 

Another huge thing in terms of customer retention is having a VIP group that is not all about sales, it is more of like a group where customers  know where they  can go to look to be positive and get great ideas. 

 

“If you make the experience more personal,  friendly and welcoming, then they’re going to go to you rather than somewhere else.” – Corie Diehl

 

If you want to know more about Corie or get into her community through her VIP group that she has created, the best place to find her is on Facebook  at https://www.facebook.com/corie.diehl or her group https://www.facebook.com/groups/1855434798001446. She also has a website www.colorstreet.com/coriediehl.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 139 Creating Real, Authentic Content that Flows Naturally from Your Body


Creating real, authentic content that flows naturally from your body

 

“Any human that just speaks from their own body, they get interaction, they get feedback, they get positive engagement.”

 

Heather Quisel 

 

In today’s Podcast Brooke sits down with Heather Quisel, a business coach and strategist for entrepreneurs, business owners, leaders who use social media as their main marketing tool.  She teaches organic and paid strategies and how to turn their profile into a magnet and to generate leads on autopilot. 

 

Heather was a preschool teacher, but like a lot of moms, she had children and wanted more time at home and all the flexibility and direct sales was a great place to do that. She took courses, hired coaches and id all the things that you should do when you take business seriously. At some point  she discovered that there was more for her in this world than direct sales. There was more she wanted to talk about, more she wanted to share, more she wanted to teach than just how to sell this package of products. She stumbled into the world of online marketing and click funnels and branding yourself. 

 

“The thing with network marketing is it’s a beautiful thing because it’s a one size fits all.” – Heather Quisel.

 

Anybody from any background can take it and do what they want with it. But the downside of it is it’s a one size fits all. And if you’re not careful, you sound like everybody else and that’s where it’s like, “well, I’ve heard this before, .” This is basically what your audience is thinking of, “It’s not for me. I’ve heard it before everybody sounds the same.” And in sales and marketing and business, if you’re not standing out. Somebody can buy something from you, but they’re not going to be committed to you.

 

One of the biggest pieces of real estate on Facebook, (and it’s the most critical written message that we could possibly put on the interwebs) is the bio or about section. When you nail it, people stick around, when you don’t nail it, that’s where you run into trouble. 

 

It comes down to who are you? What do you do? And what’s in it for your customer. If someone is driving by, that’s what they want to know, what can you do for them? While your profile is about you, it actually has nothing to do with you. It should have everything to do with how you help and serve your audience, but under the guise of you.

 

It is common when you start using social media you essentially make  commercial after commercial. That works to an extent, but it’s not fun or long lasting. So how do you actually attract people to you?  Heather suggests sharing a life experience or what you are learning or what you are good at.  

 

Heather teaches her clients that what we should be doing is focusing on building the platform. The platform is a mix between the social space that you’re on, like Facebook or Instagram. It’s a mixture of that with your voice. And that is what you speak about. That is who you are. That’s not your company, it’s who you are. 

 

“The best way to really build a following and a presence online is to share stuff from your own body. That one change can make all the difference.” – Heather Quisel

 

If you would like to connect with Heather, she is a Facebook girl and her personal profile is https://www.facebook.com/heatherquisel. You can also catch her  on Heather quizzle.com as well. And if you are somebody who’s wanting to understand how that five point optimization works with your profile, you can go to https://go.heatherquisel.com/smchallenge-info.  She runs one of these each and every month to teach you the steps in that strategy.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 138 Don’t Send another Copy and Paste Message


Don’t Send another Copy and Paste Message

 

“You’re doing people a disservice by messaging everybody.”

 

Brooke Elder

 

It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone’s upline sent to them. She wanted to throw up when she read this one. 

 

This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don’t be afraid of one person getting more than one message from more than one person. Everyone loves to know that lots of friends are looking out for them and making sure that they know that they can get free products and earn a paycheck.”

 

“People do not love getting multiple spamming messages. ” – Brooke Elder.

 

Brooke goes on to explain that this is what is wrong in network marketing. Is it an awesome opportunity? Yes, it is an awesome opportunity. Does that mean that you message every single person that you know? Absolutely not. 

 

She goes on to relate an experience she had with a Volkswagen Passat when her husband owned his car dealership. It was so much fun to drive, she loved it and it was amazing. Did she go and message all of my friends and tell them, “Hey, I have this awesome Passat, so you totally should buy it!” No, that is spammy. That is not what we’re supposed to do, because that is how you lose friends. 

 

To be successful in network marketing,  never chase people. It’s “this is what I have to offer. Here’s the problem you have. Here’s the solution. If you want it, I’m here.”

 

You need to identify the problem then you agitate a little bit about what it feels like, and then you give your solution, whatever that is. It could be a product. It could be your opportunity. It could be talking to you on the phone. It could be joining your Facebook group. It could be following you on Instagram. All of those things are solutions to a problem that people have. When you start talking about that and people are seeing that, that is when they’re going to be like, Ooh, that’s something that I really want. 

 

People just need to know if they have this problem, you have the solution, that’s it. Then once they say, “Hey, I want that solution,” That’s when you then can start talking to more about what the solution is and how it works for them and how it’s going to make their life awesome. If you are out pushing people and being spammy, they are not going to want to even one,  have anything to do with you. You’re going to burn bridges and  lose relationships. But two, you are also giving your company a bad name and a bad taste in people’s mouth. 

 

“This is the problem in network marketing and as authentic influencers we are here to fix it.” – Brooke Elder. 

 

Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 137 Have a Freedom Lifestyle Through a Personal Brand


Have a Freedom Lifestyle through a personal brand

 

“When you build a brand, it doesn’t matter what you’re selling, it’s you that people want to follow. “

 

Julie Burke

 

In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it’s about working less, profiting more and making an impact. 

 

Julie’s story began in 2012 when she stepped into the lovely world of network marketing as a franchise owner of a sandwich shop. She started this adventure thinking “I’m going to be my own boss,” and quickly learned that sixteen hour days did not make her the boss, it made me a slave to her business. After ten years she wanted to be home with her family, so she sold her franchises and entered into the world of network marketing.

 

“There is power in surrounding  yourself with good people that help to remind you of your vision and your dream.” – Julie Burke.

 

Julie’s vision was to be home with her child, raise him and just be able to have her own income coming into the house.  She jumped into a network marketing company with both feet because she loved the product and she  had that entrepreneurial spirit.

 

2016 is when she decided to really go online with network marketing. Back then it was home parties, events and three-way calls. That’s how she built her business, hiding in the closet, doing three-way calls after three-way calls. Facebook was a different playing field back then.

 

She was seeing a lot of the spamming and cold messaging, so she started teaching branding and attraction marketing.  When you are creating you own brand one of the things is really just showing up and being unique. 

 

Storytelling is very engaging for people. Rather than just saying, ” here’s my product, buy my product,” share your story on the product or other people’s stories on the product or about the business and share testimonials. It’s just really showcasing results and being unique and making sure that you’re in your own voice. 

 

So many network marketing companies go under and when that happens and you’re left with nothing, especially if you have put all your heart and soul into building that business. We cannot control what these companies decide. If they want to change our commission structure, they’re going to change our commission structure. If they want to take away products, they’re going to take away products and they could be our favorite product, right. That we have zero control. We only have control over ourselves, our decisions and the choices that we made.  That’s why building your brand is so important.

 

“In network marketing you want to start building a brand and branch out. It is the stepping stone into becoming more of an entrepreneur.” – Julie Burke. 

 

Julie wants to help people be smart,  to help them build smart businesses and smart friends. If you would like to hear more from Julie you can always find her on Facebook, https://www.facebook.com/julie.burke711. She has a group  called Freedom Business Academy, https://www.facebook.com/groups/freedominsidersclub and her website is https://thefreedomdesigner.com/.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 136 Ditch the VIP Group and do this instead


TitleDitch the VIP Group and do this instead

 

“Facebook groups are like the hidden gem when it comes to building network marketing on social media. .”

 

Bec Sadek

 

In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it’s not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago.

 

She did really well the first couple of years just off of adrenaline and excitement. Then she just kind of hit a plateau that a lot of people in network marketing hit, where she ran out of people to talk to,  she’d hit up everybody she knew and didn’t have enough people to talk to anymore. So she started doing Google searches, how to build your network marketing business online, how to use social media to build your network marketing business. 

 

“For years I had VIP groups and I would recreate them and try to figure out why aren’t they working? ” – Bec Sadek.

 

Bec explains that VIP groups are an infomercial where you invite all of your family and friends and customers into this one same group. You’re posting promos from your company, sales that are happening, announcing new customers that are coming in. And most of the time people don’t really want to be there.

 

Bec uses Facebook groups in several different ways, but the main way she uses them for prospecting is for what she calls evaluation. When somebody becomes interested in what you’re doing off of a post that you make, what we want to do is straight away is send them a link. Nine times out of 10, that doesn’t really work and it’s because that person usually needs more information to make a decision. So when somebody is interested, rather than just sending them your link, what if you were to say, I’ve got some really cool stories from other people that have used these products with great results. I’d love to share some of those with you. 

 

So rather than putting them in a group where they’re just getting bombarded with sales posts, they’re actually getting information about how this product can benefit them or how this opportunity will benefit them.

 

What that allows them to do is to sit inside of the group and evaluate, “Is this the right product for me? Is this the solution I’ve been looking for? Is this the right team for me? Is this the right company for me?” People can get a really good sense of your team culture inside of private groups too. So they can just sit there and evaluate.

 

It’s all about helping them and serving them where they’re at and what problems do they have? I have the solution, let me hand you that solution so you can see it and then it’s your choice of what you’re going to do with it. 

 

“People overwhelmingly say that they stay on Facebook because of groups that they love.” – Who Said It. 

 

Bec gives a few different examples of types of posts that she use inside of these prospecting groups and that she teaches people to use.  If you would like to learn more about Bec and her amazing tips on using Facebook successfully, you can find her at https://www.facebook.com/groups/leadershiplabwithbec

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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