skip to Main Content

EP 129 3 reasons why no one is buying what you’re selling


3 reasons why no one is buying what you’re selling

 

“You will never, ever, ever be successful marketing to the masses.”

 

Brooke Elder

 

In Podcast 129 Brooke talks about the three reasons why people aren’t buying from you.  In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.

The problem with all of that is you are marketing to the masses and you cannot market to the masses. 

 

You will never, ever, ever be successful marketing to the masses. It’s just not going to work. You don’t have enough money. You don’t have enough time. It’s just not going to work. So why, what are the three reasons why people are not buying from you?

 

“You need to know who it is that you are marketing to.” – Brooke Elder

 

Who is your person? Who is your avatar, who is your target audience? Who is the person that you’re really trying to help? That’s the thing that you need to identify first.

 

When you’re just leaving business cards in library books, or leaving your catalogs at doctor’s offices, things like that, you’re marketing to everyone. You’re not marketing to your target audience. And you can’t just say like, Oh, I’m marketing to moms, because that’s 40% of the population, maybe you need to go more granular than that. You need to start thinking deeper and deeper. Who is that person really?

 

Another reason no one buys from you is no one knows who you are. This goes into why we need to quote unquote, get our name out there. But how do you get your name out there? You identify what is that one problem that you solve and that’s the only thing that you ever talk about.

 

Once you have established your target market and what you have to offer to solve their problem, you need to focus on those people. 

 

Having a website and a Facebook group that is very specific about the problem you solve is how you get your name out there. Everyone will know that that’s what you are all about and you are going to be getting a ton of referrals. Then when you do post on social media you are going to be able to be seen as the expert in that one thing. 

 

“When you come from a place of a servant heart you start showing people the value that you truly have.” – Brooke Elder. 

 

The third reason why people are not buying from you is because you are not communicating your value.  This is where you start thinking about how can the unique gifts, talents, and strengths that you have serve others and help others. . If you want more tips like this, make sure you join the Authentic Influencer Marketing Facebook group which shares a ton of trainings and different lives.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 128 Creating Your Own Offer to Scale


Creating Your Own Offer to Scale

 

“This isn’t about quick, get rich fast. It is about building a brand and building a brand takes time.”

 

Carrie Lupoli

 

In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a  health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don’t. 

 

She realized that she could be her in her brand and use the products to enhance what she was teaching. It was hard to figure out at first, but after really understanding who her audience was and who she was and what people kept asking her about, she knew how it all  fit in. 

 

“I think the really first big thing in branding is brand around a business name and concept and mission. .” – Carrie Lupoli.

 

When you start branding you need to think “who is it that I want to serve and who would be really great business builders?” That way they fit really well into your business because they already believed the things that you believed because they are your avatar. 

 

Building a strong team is important, but focus on not growing super, super wide and fast with anybody, but look at people that will really want to be a part of your  business and who will be passionate about it.

 

What people usually tend to do is they think, “well, I just need to keep giving more and more value.” And they give so much and then offer something for so little that it gets to a point where they get burned out and think that it isn’t worth it anymore. And the people that you’re actually offering a program to, or something like that, it gets really overwhelming to them because there’s just so much. 

 

We always hear value, give value, give value so people can know, like and trust you. People interpret that as, “I have to keep coming up with new content. I have to keep in my group and in my emails just keep serving them.” In reality, it’s simplifying and less is more.

 

For example, have a theme for the month and then break it down each week. Repost all week long on that same topic so people are hearing it and seeing it in multiple ways. To truly understand something repetition is important. Repurposing is not the same as repeating.  

 

“Consistency over time builds trust.” – Carrie Lupoli. 

 

Those positive interactions that you have with people over time are essential. If you say, this is amazing, people wi;; end up wanting to buy it because you don’t it just because you want to make money, it’s because you truly want to share it. People will believe you because they truly know you’re going to show up for them and you’re going to talk to them, but it takes consistency over time. If you would like to connect with Carrie she has a free Facebook group that people can join, it’s called Diet Disruptors.  You can also follow her on Instagram at Disruptive Nutrition.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 127 How to reclaim your confidence so you can show up boldly, and authentically


How to reclaim your confidence so you can  show up boldly, and authentically

 

“Confidence is just so key in so many things.”

 

Rochelle Marie

 

In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we’re doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education. 

 

Her mission now is to empower and inspire a hundred thousand women into leadership roles where they can make a difference  and that all starts with confidence.

 

“You don’t regret the things that you do. You only regret the things that you don’t do.” – Rochelle Marie.

 

If you don’t  have a lot of confidence you need to  make yourself step out of your comfort zone and do things and not regret not doing them. You need to feel the fear and do it anyway.

 

Another way to gain confidence is to  listen to podcasts or a lot of books and start talking to a lot of the women who have already made it. Another area that is key as well and get into leadership roles.

 

One of the key areas is making things a micro habit, starting a micro habit in whatever it is that you’re not confident in. The more that you set expectations of yourself and say, “okay, this is the thing that I’m going to do.” And then once you start building that you can get confidence in so many other areas because you’re committed to yourself and you have that follow through. 

 

It’s a big thing to be committed to yourself.  If you say you’re going to do something  it kind of also makes you really think about what you say and what you’re committing to yourself. Whatever I say I’m going to do or not going to do, this is the line in the sand. When you adopt this thinking then you become very mindful about what it is you’re committing to and there will be no more pie in the sky commitments.

 

Another tip is called creating an alter ego. Choose at least three people that you can see traits in them that you would love to embody. Be very clear on what those traits are and write them down. Once you’ve identified those traits, it’s a matter of mashing them together. Generally you find that you’re attracted to those traits because you did once have them. The more that you do that you actually start becoming that person you really want to be deep down inside.

 

“If you don’t have confidence to back you up, it makes going on the journey of Network Marketing so much harder.” Brooke Elder. 

 

If you are interested in reclaiming your confidence you can connect with Rochelle on her website www.herleadershipway.com where there will be a link for a confidence mini course you can sign up to for free. You can also find her on Facebook at Her Leadership Way.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 126 Don’t be a spammy weirdo when you cold message people


Don’t be a spammy weirdo when you cold message people

 

“It’s all about creating conversations, it’s not about how many copy and paste messages you send.”

 

Brooke Elder

 

In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an Authentic way. 

 

Brooke gives examples of actual spammy messages that she and her team have found on social media. She walks you through why you shouldn’t post like that and what you can do instead.

 

“Think of what you’re really telling people when you send messages.” – Brooke Elder.

 

Sometimes when you don’t know how to be authentic, or you’re getting those copy and paste messages from your upline, and you’re like, “this doesn’t feel right, but I don’t know what to do instead.”  That’s what this episode is going to do,  we’re going to say, okay, this is what is not good. This is what good looks like. So that way we can really save everyone from all the spammy weirdos that are out there. 

 

If you’re having conversations with people, you need to have actual conversations with people. You can’t just do copy and paste messages and throw them out. All the things that we are told to do in network marketing  just makes you look like you’re desperate and it makes it look like you don’t care about other people and it’s not authentic. 

 

When you send messages think “what is my motive?” If you’re motivated by,  “I want them to join my team” or “I want them to buy my stuff,” it’s never going to work – ever. But if your motive is “I’m here to serve”  and “I just want to see if there’s any way that I could help this person” and that’s why you’re asking these questions, then that is how you are going to be able to actually build your business and grow. 

 

One authentic way to start messaging is to use the “FROG” method. You want to ask open-ended questions, not yes or no, because you want them to engage. And if they give you back, like one word answers, it means that they don’t want to talk to you. 

 

F stands for Family, ask something about their family. R stands for Recreation, a great question especially now with COVID, what do they do for fun? O stands for Occupation. Occupation is where we start listening about how their job is going, are they looking for an opportunity. And then G stands for Goals. This is an awesome time to discuss goals because the new year has just started. Using the FROG method helps build a conversation, a connection and an authentic relationship.

 

“It’s all about getting quality people to talk to and really creating a relationship. When you do that, you’re going to come off authentic and you’re not going to be spammy. .” – Brooke Elder. 

 

If you would like to hear more examples on how not to be spammy and how to build an authentic business, check out the weekly episodes of SPAM SQUAD every Friday on the Authentic Influencer Marketing on Facebook.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 125 Growing your business on Pinterest


Growing your business on pinterest

 

“The one thing people don’t understand about Pinterest is it’s a search engine, it’s essentially Google with pictures.”

 

Missy Campbell

 

Podcast 125 talks to Missy Campbell, an expert when it comes to Instagram and Pinterest. Missy has a business that helps people infuse minimalism into their business using social media strategy, implementation and podcast management. She shares simple tips that you can implement into your network marketing business.

 

Missy was obsessed with Pinterest and Instagram because as a photographer she loved visual things. They’re such powerful platforms. A lot of people think of them as fun and I’m just posting pictures, but there is a bit of a strategy to it. If you can understand the why of it and how it works, it can really work for you and you can spend less time doing it and get a lot more benefit from using them.

 

“The point of Pinterest is traffic.” – Missy Campbell.

 

With every image that you make, you want to send somebody somewhere. It could be to your Instagram account, could be to your group. It could be to a page where they sign up to find out more from you like an email list, your Facebook page or however you have your funnel structured for people to connect with you. Really think outside the box because you’re  not just sending them to a blog post,  it’s literally anywhere on the internet.

 

Pinterest is a fun way of marketing and understanding the basics is keywords. What phrases and words are people going to be searching for if they are interested in what you have to offer. That’s how you will create your board structure. Each one should be specific, related to the thing that you are selling. Really bring your personality to what you’re doing, but don’t keep it super professional and businesslike because people really want to connect with the human aspect.

 

The thing with Pinterest, and this is all compared to other social media, is that it’s really in the setup process, it gains momentum without you doing anything.

 

Once you have set it up and started pinning to collaborative boards and you’ve joined communities, you have created this ball and it just keeps rolling. It doesn’t stop. And it’s not like with other social media, Instagram, Facebook, you post and within a week, it’s dissipated into the atmosphere. It’s gone forever, mostly, unless it’s viral. But with Pinterest, a pin can  have a lifespan of almost forever, there’s pins that are 10 years old that still probably get pinned thousands of times a month. 

 

The best part about Pinterest is you can really be yourself because it is so visual. It’s so easy to do because pictures say so much about who we are, what pictures we use, how we edit them, or even if we don’t edit them, if they’re raw that says something about us. Keep it true, just be you, really that is what people want. 

 

“When you are posting, keep it conversational and friendly, not super professional, obviously you want to be an authority, but you want to be human too. Humanness is the more important piece.” – Missy Campbell. 

 

If you can get in front of your person and say what you want to say, serve them, be there for them, show them that you’re human, just like them. That’s really the point of it. If you are interested in getting connected and learning more tips from Missy, she is on all of the platforms we talked about, Pinterest and Instagram and Facebook, @tasteofsimple at any of those places. Her website is www.tasteofsimple.com. If you have any questions, you can message her on any of those places and tell her  you heard her on Brooke’s podcast and she will be happy to guide you in the right direction.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 124 Repurpose & Leverage Your Content To Save Hours Of Work Each Month


Repurpose & Leverage Your Content To Save Hours Of Work Each Month

 

“The potential for what you want to do, what you want to create, is endless.”

 

Lyndsay Phillips

 

In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours!

 

Lyndsay ran an export business and got a taste of entrepreneurial-ism. As she had her kids she started getting into the VA world, being a Virtual Assistant, and loved it. There was so much to learn and it was always changing. She loved the creative aspect of content marketing and started her own business.

 

“The thing I love about network marketing is the company is just a tool in your toolbox and you can really show what your gifts and talents really are through it.” – Brooke Elder.

 

When you are in network marketing, there’s obviously a big company behind you, which is an amazing support system, but do not be afraid to individualize it and make it your own and show your personality and do extra things.

 

One great tip is don’t just show the products, but really ask questions, get people’s opinions. People want to share what they think and how they feel and what they use and share pictures of what they’re doing with it. So make it fun.

 

Lyndsay explains how to take content and repurpose it. Repurposing is taking one piece of content and stretching it out to come up with a bunch of other ways to let your audience know what you have to offer using your tips, tricks and all of the things you have to serve them.  She shares how you can do this in a super easy way  that will give you even more content and things to talk about that will save you time and take the pressure off of what to post on social media.

 

Videos are a great avenue for people to consume content. They connect with people much faster, they read your face, they see you. They build that trust, they see you as an expert. So naturally they’re going to you to find out what the best care is or what products are better or whatever.

  

In your video, you’ve probably asked questions or shared three amazing tips. You can take little pieces of content out of that video and they become individual social media posts on their own. So in one video you can pull at least six extra posts and scatter them on social media throughout the week..

 

“Don’t be afraid to share your own experiences and what goes on during your day.” – Lyndsay Phillips. 

 

People want to hear what’s going on in your day or what goes on behind the scenes. They want to connect with you and know what’s going on in your life. They want to connect with people that are a real human, like them. If you would like to find out more of Lyndsay’s tips and tricks on repurposing content, follow her on facebook (https://www.facebook.com/lyndsayaphillips) or check out her website, www.smoothbusinessgrowth.com.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 123 Why you’re really not succeeding in nm – hype


Why you’re really not succeeding in network marketing – hype

 

“If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.”

 

Brooke Elder

 

In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype. 

 

Companies want to build up this hype because when there’s hype, then people get excited. When they’re excited, they push themselves out of their comfort zone. So of course, people know, companies know that if we can push people out of their comfort zone, it’s going to be way easier for them to hit their goals and everything. And for them as a company to make more money, right? So that’s why they build all the hype around everything. 

 

“It takes dedication, anything worth doing does, because if it didn’t, everyone would be doing it.” – Brooke Elder.

 

Network marketing is an amazing vehicle. It takes care of all your customer service, product development, all of the legal issues. It takes care of all the “hard.” Your job as a consultant is to learn and get skills to  know sales and marketing, because if you are just relying on hype, there is nothing really tangible behind it.

 

It’s all about the user experience that you are actually providing people, whether it be through your products or through your opportunity. You need to talk about things in a way that will set the expectations the right way or it’s not going to work because you build up the hype and people have the wrong expectations. 

 

When expectations are set the right way customers will stay customers and team members will stay on the team long- term. The industry average for a consultant to join a network marketing company is to stay  for three months, that’s it! The turnover is so high because most people join because of hype.

 

Why would anyone have a nine to five job if you could just sign up for a network marketing company and just sit back and make money. Posts that promise a work from home job that’s easy, just sign up and make money. That’s selling based on hype. Everyone knows that’s too good to be true.

 

Inside Social Tenacity’s Academy we teach how to recruit and build your business on a solid foundation with the tools and skills you need. You will learn how to talk to a recruit or potential customer and how to find out what their pain points are and the things they are struggling with and how to connect them back to what you are trying to sell them or with your opportunity. And we do it all in a way that is serving them, because Social Tenacity is all about service.

 

“We have a new financial partner that will approve everyone for financing.” – Brooke Elder. 

 

At Social Tenacity we have low monthly programs, year long programs and other tools that we offer to help your business grow authentically to build connections, all without hype. Our new financial software qualifies everyone.  If you’re interested in seeing what you qualify for go to www.socialtenacity.com/approved and fill out your information. (checking to see what you are qualified for does not get reported on your credit score.) 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 122 The 3 C’s of Making Money on Social Media


The 3 C’s of Making Money on Social Media

 

“Do not be antisocial on social media.”

 

Owen Hone

 

In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach.

Owen is from Australia and growing up he was incredibly shy, anxious and insecure. He was always trying to be somebody different for somebody else. He didn’t know how to be himself, how to be authentic. As a late teen, he turned to alcohol and drugs which led him down a pretty dark path. After getting into a car accident his dad gave him a personal development book. He read hundreds of books and listened to thousands of YouTube videos and podcasts. He was hooked on knowing that there was something possible than just what he was experiencing.

 

“If you keep doing the same thing, you will get the same result.” – Owen Hone.

 

How many of you have listened to a podcast or YouTube video and said, “that’s the best thing ever, so amazing!!” Then you wake up the next day and do the same as the day before?  You need to transition from “I want to be successful” to “I have to be successful.”

 

By blocking everything else out and go all-in on your business, you’ll find a way. You’ll ask more questions, you’ll do more work, you’ll keep showing up, even when it seems impossible. If you prepare to be in for the long haul, you’ll succeed.

 

Owen simplifies what can be potentially complex so you can amplify your results, your income and your impact by sharing the three C’s.

 

The first C is Content.  What do you post? What do you share? What do you do? Owen shares the magnetic content matrix that is a very unique blend of different kinds of content that gets your audience to know, like and trust you, so they’re ready to buy from you.

 

The second C is Connections. Connections is where you are literally taking time to block time in your calendar to go and find your target audience. Every like is a lead, every comment is a chance to make a new connection.

 

The third is Conversations. Interview your audience, get to know them, take an interest in them.  Find out what their biggest problems are and present what you have to solve them.

 

“Success is structural, not personal.” – Owen Hone. 

 

If you want to learn more about the three C’s, check out Owen on Facebook (https://www.facebook.com/theowenhone/) or on Instagram (https://www.instagram.com/theowenhone/?hl=en). 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 121 Finding Your Inner Beauty


Finding Your Inner Beauty

 

“I had to learn about me, what makes me work and find my beauty, because if God is perfect and He gives us all beauty, I have it.”

 

Kirstin Baxter

 

 

In today’s podcast we talk with Kirstin Baxter who has been in the Social Tenacity program for four years. She is the best example of having tenacity and stepping out of your comfort zone and doing hard things time and time again. She is an empath and growing up as she would try to connect with people and serve them she was told that she took things too seriously. 

 

She felt that in some way she was flawed because she had a sensitive side. Her goal became to try and to be strong and serve other people and help them feel good in a way that wouldn’t make her feel like that flaw was taking over. She became a teacher for a few years and then took a sabbatical from teaching when she became a mom. She tried to find something that helped her feel more like herself and not only the mom of a child.

“When you don’t love yourself already and don’t have self-confidence, it makes it really hard to step out of your comfort zone.” – Kirstin Baxter.

 

Something that we forget or push aside is that when we seek to be a new mom and want to be with our kids, we set up so many obligations and expectations for ourselves. We assume that this is what we’re supposed to be. We’re supposed to be amazing at breastfeeding. We’re supposed to love to clean the house all day. We’re supposed to want to make beautiful bows, to put on our kids’ heads and all of that, and just enjoy staying at home. When we aren’t finding all that joy, we feel like we’re failing.

 

It is important to set a relationship with yourself and be authentic to who you are. Start keeping commitments that you made to yourself, like setting work hours or family time. Then find ways to celebrate little things that you do for yourself  and ways to love where you are at and who you are.

 

The way you can get over fear and doubt is courage and confidence. The way that we build confidence is by creating a space where we can keep promises to ourselves. When we are true to ourselves and true to our commitments, that’s also going to build confidence.

 

Sometimes you may have self negative thoughts, but you should never give up on yourself. Everyone has their own individual strengths. Once you discover what your strength is, you learn a lot about who you are and how your strength can help you in your own authentic way to serve the world.

 

 When you recognize your inner beauty you will be able to influence the world in your own way. When you allow yourself to be your authentic self, you can serve others and help them even more to see their greatness. We all have our own light, but we all need each other.

 

“As we recognize the needs and the ways that we can give and work together, we can truly lift the world and be stronger together.” – Kirstin Baxter

 

We should stand like elephant moms. Instead of running away with fear, when a predator comes, they stand side by side with their back toward their young, toward the predator. And they stand in solidarity saying, go away predator, you have no place here. And the lion or whoever it is will give up and walk away. And these elephant moms don’t look at each other and be like “her size, my goodness”, or “who am I to stand next to these ones? They’re so much taller than me.” They don’t do any of that. They say, no, we’re strong because we’re together. And because we’re together, we will continue to be stronger. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More
Close search

Cart

Back To Top