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EP 123 Why you’re really not succeeding in nm – hype


Why you’re really not succeeding in network marketing – hype

 

“If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.”

 

Brooke Elder

 

In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype. 

 

Companies want to build up this hype because when there’s hype, then people get excited. When they’re excited, they push themselves out of their comfort zone. So of course, people know, companies know that if we can push people out of their comfort zone, it’s going to be way easier for them to hit their goals and everything. And for them as a company to make more money, right? So that’s why they build all the hype around everything. 

 

“It takes dedication, anything worth doing does, because if it didn’t, everyone would be doing it.” – Brooke Elder.

 

Network marketing is an amazing vehicle. It takes care of all your customer service, product development, all of the legal issues. It takes care of all the “hard.” Your job as a consultant is to learn and get skills to  know sales and marketing, because if you are just relying on hype, there is nothing really tangible behind it.

 

It’s all about the user experience that you are actually providing people, whether it be through your products or through your opportunity. You need to talk about things in a way that will set the expectations the right way or it’s not going to work because you build up the hype and people have the wrong expectations. 

 

When expectations are set the right way customers will stay customers and team members will stay on the team long- term. The industry average for a consultant to join a network marketing company is to stay  for three months, that’s it! The turnover is so high because most people join because of hype.

 

Why would anyone have a nine to five job if you could just sign up for a network marketing company and just sit back and make money. Posts that promise a work from home job that’s easy, just sign up and make money. That’s selling based on hype. Everyone knows that’s too good to be true.

 

Inside Social Tenacity’s Academy we teach how to recruit and build your business on a solid foundation with the tools and skills you need. You will learn how to talk to a recruit or potential customer and how to find out what their pain points are and the things they are struggling with and how to connect them back to what you are trying to sell them or with your opportunity. And we do it all in a way that is serving them, because Social Tenacity is all about service.

 

“We have a new financial partner that will approve everyone for financing.” – Brooke Elder. 

 

At Social Tenacity we have low monthly programs, year long programs and other tools that we offer to help your business grow authentically to build connections, all without hype. Our new financial software qualifies everyone.  If you’re interested in seeing what you qualify for go to www.socialtenacity.com/approved and fill out your information. (checking to see what you are qualified for does not get reported on your credit score.) 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 122 The 3 C’s of Making Money on Social Media


The 3 C’s of Making Money on Social Media

 

“Do not be antisocial on social media.”

 

Owen Hone

 

In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach.

Owen is from Australia and growing up he was incredibly shy, anxious and insecure. He was always trying to be somebody different for somebody else. He didn’t know how to be himself, how to be authentic. As a late teen, he turned to alcohol and drugs which led him down a pretty dark path. After getting into a car accident his dad gave him a personal development book. He read hundreds of books and listened to thousands of YouTube videos and podcasts. He was hooked on knowing that there was something possible than just what he was experiencing.

 

“If you keep doing the same thing, you will get the same result.” – Owen Hone.

 

How many of you have listened to a podcast or YouTube video and said, “that’s the best thing ever, so amazing!!” Then you wake up the next day and do the same as the day before?  You need to transition from “I want to be successful” to “I have to be successful.”

 

By blocking everything else out and go all-in on your business, you’ll find a way. You’ll ask more questions, you’ll do more work, you’ll keep showing up, even when it seems impossible. If you prepare to be in for the long haul, you’ll succeed.

 

Owen simplifies what can be potentially complex so you can amplify your results, your income and your impact by sharing the three C’s.

 

The first C is Content.  What do you post? What do you share? What do you do? Owen shares the magnetic content matrix that is a very unique blend of different kinds of content that gets your audience to know, like and trust you, so they’re ready to buy from you.

 

The second C is Connections. Connections is where you are literally taking time to block time in your calendar to go and find your target audience. Every like is a lead, every comment is a chance to make a new connection.

 

The third is Conversations. Interview your audience, get to know them, take an interest in them.  Find out what their biggest problems are and present what you have to solve them.

 

“Success is structural, not personal.” – Owen Hone. 

 

If you want to learn more about the three C’s, check out Owen on Facebook (https://www.facebook.com/theowenhone/) or on Instagram (https://www.instagram.com/theowenhone/?hl=en). 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 121 Finding Your Inner Beauty


Finding Your Inner Beauty

 

“I had to learn about me, what makes me work and find my beauty, because if God is perfect and He gives us all beauty, I have it.”

 

Kirstin Baxter

 

 

In today’s podcast we talk with Kirstin Baxter who has been in the Social Tenacity program for four years. She is the best example of having tenacity and stepping out of your comfort zone and doing hard things time and time again. She is an empath and growing up as she would try to connect with people and serve them she was told that she took things too seriously. 

 

She felt that in some way she was flawed because she had a sensitive side. Her goal became to try and to be strong and serve other people and help them feel good in a way that wouldn’t make her feel like that flaw was taking over. She became a teacher for a few years and then took a sabbatical from teaching when she became a mom. She tried to find something that helped her feel more like herself and not only the mom of a child.

“When you don’t love yourself already and don’t have self-confidence, it makes it really hard to step out of your comfort zone.” – Kirstin Baxter.

 

Something that we forget or push aside is that when we seek to be a new mom and want to be with our kids, we set up so many obligations and expectations for ourselves. We assume that this is what we’re supposed to be. We’re supposed to be amazing at breastfeeding. We’re supposed to love to clean the house all day. We’re supposed to want to make beautiful bows, to put on our kids’ heads and all of that, and just enjoy staying at home. When we aren’t finding all that joy, we feel like we’re failing.

 

It is important to set a relationship with yourself and be authentic to who you are. Start keeping commitments that you made to yourself, like setting work hours or family time. Then find ways to celebrate little things that you do for yourself  and ways to love where you are at and who you are.

 

The way you can get over fear and doubt is courage and confidence. The way that we build confidence is by creating a space where we can keep promises to ourselves. When we are true to ourselves and true to our commitments, that’s also going to build confidence.

 

Sometimes you may have self negative thoughts, but you should never give up on yourself. Everyone has their own individual strengths. Once you discover what your strength is, you learn a lot about who you are and how your strength can help you in your own authentic way to serve the world.

 

 When you recognize your inner beauty you will be able to influence the world in your own way. When you allow yourself to be your authentic self, you can serve others and help them even more to see their greatness. We all have our own light, but we all need each other.

 

“As we recognize the needs and the ways that we can give and work together, we can truly lift the world and be stronger together.” – Kirstin Baxter

 

We should stand like elephant moms. Instead of running away with fear, when a predator comes, they stand side by side with their back toward their young, toward the predator. And they stand in solidarity saying, go away predator, you have no place here. And the lion or whoever it is will give up and walk away. And these elephant moms don’t look at each other and be like “her size, my goodness”, or “who am I to stand next to these ones? They’re so much taller than me.” They don’t do any of that. They say, no, we’re strong because we’re together. And because we’re together, we will continue to be stronger. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 120 Habits to become Happier and Healthier in the new year


Habits to become Happier and Healthier in the new year

 

“Building habits slowly and steadily is much better than trying, expecting yourself to be perfect and then failing.”

 

Debra Wanger

 

Episode 120 talks to Debra Wanger, an actor, singer, and certified wellness coach. Debra grew up in Chicago and has been acting since she was nine years old. She worked as a professional actor for a long time. When she was working she was happy, but when she wasn’t working she was unhappy, depressed, and moody. She was not in a good place, so she set off on a journey and learned a ton about business, and ended up getting certified as a health coach.

 

She started coaching other actors on how to stay sane and healthy in the business. That led to a few books, coaching and speaking, and working with universities and students on how to be in a creative career and not get sucked into the pitfalls of being unhappy, unhealthy, and miserable. Today she works with a lot of entrepreneurs and people of all walks and helps them to navigate through this crazy time of life, which she calls the “Corona Coaster.”

 

“It’s a great time for us to refocus on the things that are most important and it is almost giving us permission to really recreate ourselves.” – Brooke Elder.

 

It’s good to purge your life of things that aren’t serving you anymore like habits and daily practices. Figure out what you need to do each day to make progress. If you figure out what your goals are, then break it down into steps. What do you need to do each day to get closer to the goal? What are the benchmarks, yearly, quarterly, monthly, and daily to get to that point?

 

Another goal is self-care, that kind of daily habit to keep you having good energy, a good mindset, and being able to do all those things that you need to do. Self-care includes sleep, hydration, stress management, exercise, fun, and social connection.

 

When you start taking care of yourself you start being okay with who you are and yes, you have flaws, but that’s fine because that’s what makes you who you are.

 

With all of the uncertainty in the world right now it is important to prioritize stress management. Meditation is a great way to do this. Your brain has thoughts just like your heart beats blood, the brain makes thoughts. So meditation is not about stopping all thoughts in your brain, it’s about slowing your thoughts and taking little pauses between thoughts. Meditation doesn’t have to be an hour on a soft cushion in a perfect room, it can be just sitting in a chair and closing your eyes and breathing for a minute to take a pause.

 

Anything you can do to help yourself feel safe in this time of uncertainty is so important. The other kinds of stress management are taking a hot bath or exchanging foot rubs with somebody. It doesn’t have to be expensive, or even outside of your home, just call a friend and download all of those feelings that are coming up and stay socially connected.

 

“Do what you can do, you don’t need to change your whole entire universe.” – Debra Wanger. 

 

You don’t need to fix everything right away, right now. Do what you can and be happy with that. Then if you can do more, awesome. Expect yourself to be good, then you can hit that. You can hit the mark. If you would like to find more information about Debra’s books, podcasts, and speaking engagements go to debrawanger.com. Her book, “The Resilient Actor” is available on Amazon and Audible.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 119 Is your Leader REALLY Navigating you to the right destination?


Is your Leader REALLY Navigating you to the right destination?

 

“Most leaders in network marketing don’t have a clear path”

 

Brooke Elder

 

In episode 119 Brooke tells the story of two men who lead individual teams to be the first ones to reach the South Pole in 1911.  Both teams reached the South Pole, but one team was successful and the other had tragic results. 

 

The difference between the two groups was the leadership skills of their leaders. One leader had studied and done research on how to survive and navigate the harsh environment and conditions in the South Pole. He came up with a strategic plan and followed that plan without variations. The other leader thought he had everything planned and in place, but there were a lot of things that he missed and he was not prepared.

 

“We have to be the leaders in order to support our team and show them that we know the way.” – Brooke Elder.

 

Look at the kind of leaders that you have in your life. They say, ‘this is how I got to the top. Message friends you already have influenced.” But they already had a big network of people to talk to. When you have that big network of people to talk to it’s really, really easy to grow a network marketing business. On the other hand, you may not have that network built yet. So for your leader it is easy to say, look, just do what I do, but that’s not very strategic.

 

Most leaders in network marketing do not have a step-by-step plan. They think that it’s making lists of a hundred and reaching out to 20 people a day. You don’t have to be spammy in order to reach your goals!!!

 

You have to have a very set strategy, something that is researched, something that is tested, and apply that to your goal of success. That is what Social Tenacity provides.

 

Social Tenacity has so many different markets that they can test things in. So it doesn’t matter if you’re with jewelry or health or wellness or you’re with candles or in finance. It doesn’t matter. They take what works and put it into a very step-by-step strategic system to show you, this is what you can get as your outcome. That’s their whole goal, to look at the things that will help you in order to build your business.

 

At the beginning of 2020, before everything closed down, there was a big push for getting back to the basics – get back to face-to-face interaction. Then the world closed down and it was a huge pivot to go from face-to-face to how can we now do this online? This whole year, Social Tenacity is coming out with so many ways that you can take the things that they teach and you can help your team be successful.

 

“The way we do business, the way we do our network marketing company has changed forever.” – Brooke Elder. 

 

You have to be the leader that has the plan. Social Tenacity has launched the Academy. It’s a brand new step-by-step game plan that walks you through, do this, do this, do this and this is the outcome. It will teach you exactly the things that you need to do to be successful and how to lead your team strategically. If you are interested in finding out more about the Academy, go to socialtenacitytraining.com.

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 118 Growing a Business with young kids is possible


Growing a Business with young kids is possible

 

“Let  your kids be part of your business… let them see you reaching towards your goals .”

 

Cari Higham

 

Cari Higham and her husband have built a  business that brings in a multiple six-figure income. They also stay-at-home parents raising their three small children.

 

Cari is from a teeny town in the middle of Utah. She and her husband both found themselves losing everything, their jobs, and eventually their house. Someone that they knew introduced them to network marketing and they realized that they could actually create a life of freedom for their family. They moved into her parent’s basement and started talking to friends and family, but after six months they had no recruits, no customers, and no distributors.

 

“It wasn’t until we actually invested in ourselves, found a mentor, and started learning some skill sets that we actually started getting results.” – Cari Higham.

 

Finding someone to show you how to build a business is a mindset shift that a lot of network marketers never make because they think that whatever their company is telling them to do is that they should do. It’s amazing when you find other mentors, especially when they are mentors in different industries, you learn the skill sets that actually create results.

 

Finding a mentor changes your mindset. It really just comes down to making a decision and making a choice in your brain that you’re going all out. You’re going to bet on yourself and literally, you can change your life with that.

 

Just because you’re putting the focus on your business, doesn’t make you a bad mom. And just because you take your focus and put it into your kids, doesn’t make you a bad business owner.

 

It’s important to be a time blocker. Having a calendar to schedule your family activities and events along with your business meetings and obligations makes it easier to stay organized and focused. The biggest thing is not allowing yourself to feel guilty for building your business. 

 

Don’t feel like you can’t have your kids be a part of your business. Having them run in and out of a Facebook live, if you need to bounce your toddler on your knees to keep her happy while you do a live, it’s okay. It’s actually a good thing for your business because people relate to that and they feel like they can do it too. 

“When you’re trying to bring in people, the more real you are, the better it’s going to be.” – Cari Higham. 

 

Let your kids be part of your business. They will grow up thinking so differently because their parents are entrepreneurs. There won’t be a limit to what they can do. Cari does trainings three times a week on Facebook and is always offering different things for people to help grow their business. If you would like to connect with Cari go to facebook.com/whitandcarihigham

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 117 Knock Your Sales Out of The Park with YouTube


“You don’t have to have a large following over on YouTube in order to start making an impact and an income .”

Julie Reynolds

“We want to work smarter not harder” is the discussion today with Julie Reynolds. Julie is a mother of two little girls and has a background in education. She has been a teacher/school counselor/therapist for 15 years. She got into network marketing about seven years ago and has built a successful business that has evolved online.

She needed to think outside the box and find a way to attract more people without being spammy. She started the whole branding process with a lot of self-reflecting and came out with “who am I?” As a counselor, she loves helping women and children with their confidence so they can be successful. She created some courses around how to have the confidence to go visit, do videos, and rock your business.

“You can’t post and pray. There’s a lot of strategy that goes on behind the YouTube scene.” – Julie Reynolds.

Video is what people need in order to be successful, however, people struggle with putting themselves out there and being in the spotlight. They can’t stop doing the spammy thing because that is easy and safe.

Most people are trying to take their Facebook lives and upload them to YouTube. It doesn’t work that way.  You are not going to get the views or the engagement you want on YouTube because the way you structure YouTube video is different than the way that you structure a Facebook live.  

There is a difference between YouTube and Facebook. What people don’t realize is YouTube is not a social media site, it is actually a search engine. It’s the second-largest search engine in the world.

Most people build only on social media. If you look at the top online marketers, or top network marketers, you are going to see that they’re not just building on social, they’re building on an SEO platform, (a search engine optimized platform) like Google, YouTube or Pinterest.

You’re going to take one of those platforms and marry it with your social media platform of choice. That means taking the YouTube videos and cross-pollinating them across all of your social media platforms. Share your YouTube videos on your Facebook and Instagram.

“People can connect to you through video more than any other platform. What grows network marketing is connection.” – Julie Reynolds. 

People need to hear your message and whether your message is the same as somebody else’s, you’re going to tell it differently and impact somebody in a different way. When you show up on video your audience members feel like they already know you even if you’ve never met them before. YouTube is a game-changer for your business. Julie is passionate about this and has a goal to help retire a hundred women to become a hundred thousand dollar earner. She is offering a hundred dollars off of her course. If you are interested in taking Julie’s course on growing your business on YouTube, go to www.socialtenacity.com/Julie.

How to get involved

 

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP: 116 Using Zoom for Your Facebook Party


Using Zoom for Your Facebook Party

 

“When you move into a platform like Zoom, you can have everyone come together.”

 

Brooke Elder

 

In today’s podcast, we talk with Gwen Wolken, an experienced Facebook party expert. Gwen started her career in Corporate America but needed to stay home with her twins. She ended up running a family business and learned that being an entrepreneur was really her ideal situation. 

 

She spent the next 18 years in network marketing and direct sales being very successful and influential. Gwen is passionate about helping women who are interested in creating a social impact and making a difference through fundraising.  

 

“There are really several different types of Facebook parties that people do.” – Gwen Wolken.

 

One is very simply using software. The rep is actually sitting behind the scenes and chatting through screenshot after screenshot. Then they are given a link that actually takes them out of Facebook and it’s a totally separate situation.

 

Then there are the Facebook parties that people are just posting post after post. The rep is numbering the posts and people are going through whatever journey the rep wants to take them through. It’s not quite as personal of an experience and people are getting tired of that type of Facebook party.

If you are in the middle of any kind of Zoom meeting you understand that you get a lot of interaction with even facial expressions and people are chatting and interacting. It’s very much like a home party when you’re doing it via Zoom.

 

Through Zoom we get to know the host better, we get to know the people better. It helps with follow-ups too by having them throw their email link into the chat. What that does is puts them into a funnel so they can get emails about specials and upcoming events.

 

Zoom parties really create a community. That’s what most Facebook parties are lacking because it is a one-way conversation. Zoom parties are like going into someone’s home and doing the event in their living room. You are right there with them, as close as you can get, especially now with COVID.

 

“Something  for reps and other companies to think about is coming up with conversation starters regarding their product.” – Gwen Wolken

 

Conversation starters can be anything because it brings more to the table in the long run. If you can create a conversation that will hold their attention, the party will last a little longer and be more successful. If you would like to connect with Gwen and learn more about changing up your Facebook parties you can find her on Facebook at Gwen Wolken or her other page called Impact with Wine.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP: 115 Create Your Own Brand and Crush the Competition


Create Your Own Brand and 

Crush the Competition

 

“The more you can connect to the lifestyle, in my experience, means that you’re going to stand out versus everyone else in the competition .”

 

Kirsty Verity

 

Episode 115 talks with Kirsty Verity, a marketing expert originally from England. She shares insights about understanding the real reason why people want to buy something and how to brand yourself to stand out in the competitive marketplace.

 

It’s important to figure out the messaging behind the messaging. What is the behavior and attitude of the person that wants to buy your product? Once you identify those things you can start to think about the kind of messaging you want to send to those people in the broader context of their lives. For you, you’re selling a product, but for the person you are selling to, it’s just one of the many things they need.

 

“It’s hard to stand out in network marketing because everyone is selling the same thing that you are.” – Brooke Elder.

 

Kirsty has a process called a brand positioning process or brand positioning statement. You start first with the ideal client. Who’s the most likely person to use your product. What do they like, what kind of things in their life are important to them. That’s the kind of thing that you want to bring to the floor.

 

Secondly, why does your product or your brand make their life better?  You want to think of what is a rational benefit. 

 

When you write a brand positioning statement, you don’t want to do it for everyone. You want to do it for a specific consumer. What are you selling, what is your brand all about, and what category is it in?

 

As you start the ideal client exercise it could be two people, so you want to separate them out and do two statements for each of those people. Some relate to the rational aspects of your product, others the emotional benefits. 

 

It’s important to ask why they should believe our product over everyone else. Emotional messaging tugs on their heartstrings, while rational benefits provide proof. Clinical trials and studies on how the product works give actual proof of your product and your brand versus everyone else.

 

“It’s not about you as a company, it’s about them. The more you talk about them and solving their problems, the more they’re going to connect with you as a brand.” – Kirsty Verity. 

 

In the fifties, authority was definitely the way to market, whereas now, connection is the thing that’s going to get people to love you over everyone else. If you would like to connect with Kirsty her website is www.goteamreal.com. She has a podcast as well called Sprint to Profit. You can also download her brand positioning process template.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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