“The more you empower the people below you and allow them to be strong in the areas where you're weak, the less pressure you have.”
Nicole Easton (13:37-13:48)
Leadership is a cornerstone to success in network marketing. In order to be a great leader, you have to know how to create leaders within your team. It’s the one step that many network marketers overlook. But how can you be a good leader when you don’t have someone to look up to and follow as your own leader?
“It's hard to step up and be the leader that you know you can be when you don't have an example to follow.” – Brooke Elder (4:04-4:11)
Lack of confidence can get in the way of leadership building in network marketing. Many people stick to just one way of doing things, and they can be intimidated when others step up with the qualities that they lack. Letting go of control and allowing others to lead can keep you from achieving the growth that you need within your team. Being a leader requires you to step out of your comfort zone. When you learn to become the leader your team needs, everyone in your team can also step into their leadership roles.
Finding People Who Fit Your Team and Vision
The leadership development process comes from finding the right people for your team. Trying to recruit every person who comes your way is the wrong way to build a successful network marketing team. Instead, you need to find the right people who resonate and fit with your business goals. That’s what helps you develop a sustainable team in which everyone can grow.
“It’s critical for you to build your own training to make sure your team knows the ropes and what to do to be successful.”
Brooke Elder (14:22 – 14:37)
Many people struggle through a bumpy onboarding process when they get started in network marketing. Companies don’t always provide the resources and tools needed for success. Uplines aren’t always helpful, so it’s no surprise that the average turnover rate for a network marketer is just three months.
“There’s something to say about getting trained by people who are in the trenches and doing it right there with you.”
– Brooke Elder (11:20 – 11:29)
Train New Recruits the Right Way for Your Business Success
Within three months of launching my website, over 10,000 people began accessing my training tools for authentic network marketing. I realized that no matter how great a company’s training system is, it’s never going to be enough. Here are three reasons why you should build your own training system:
“Having a coach on your side gives you the ability to get through the dips faster and reach your goals.”
Brooke Elder (15:14 – 15:24)
Are you at an all-time low on your journey as a network marketer? The average length of a network marketing career is only 3 months. In the beginning, everything feels exciting. You may start with high hopes of retiring your husband early and taking your kids to Disneyland.
But as time goes on, reality sets in, and you can slide further into a deep and discouraging dip. Reaching out for guidance helps you climb your way out and achieve your best self.
“When you’re in the space of trying to decide if you should quit or not, determine whether it’s a short-term strategy or a long-term strategy. Quitting for the long-term can actually be a very good idea.” – Tricia Peterson (2:03-2:18)
Have you discovered that network marketing is more challenging than you originally thought? If you’re thinking of quitting just because everything feels hard, then you’re settling for average.
You should only quit for the right reasons.
The bottom of the dip is the worst place to quit. It’s a good idea to stop before you slide down or after you’ve climbed out of it. Ask yourself, “If I choose to quit now, then how will my life change and my goals be affected?” Consider the possibilities to discern the best course of action for long-term success.
“If we’re not clear on what we want in life, then how are we going to get it?”
Alice Edgerton (3:47-3:56)
Vision boards help us create the clarity and vision we need. But you need to know what a vision board is before you can take advantage of the benefits it can provide.
A vision board alone won’t give you the things you want in life. Its purpose is to train your mind to act on creating the things you envision for yourself. It’s like a visual brain that motivates you to take the action steps that turn your vision into reality.
Look at your vision board first thing in the morning and start your day by asking, “What can I do today to generate these things in my life?” Return to your vision board in the evening and ask, “What have I done today that has gotten me closer to these goals?”
“The systems and tools that we teach can work not only for network marketing, but for any other business too.”
Brooke Elder (8:57 – 9:03)
Cristi Chauncey is a successful entrepreneur who is living the truth by empowering single moms to live a life of freedom, happiness, and by helping them build a life around what matters to them. She is the Founder of the Single Soul Sisterhood Facebook group.
Network marketing is the ideal stepping-stone business.
If you’re a first-time entrepreneur looking for ways to escape the nine-to-five, network marketing might be a convenient first step. Maybe you’ve seen others who are just like you succeed at a company, and you recognize the possibilities that are available to you. It can be very liberating to know that you can join a team of other entrepreneurs and that you don’t have to do it all on your own.
And it’s true. With network marketing, someone else has already built a fantastic product, there's a customer service team in place, and all the tools are in place for you to create a business that can provide you with a lifestyle that you want.
“It’s amazing when you start visualizing things, how much it does actually come to pass.”
Brooke Elder (2:03 – 2:08)
What’s in your Future?
If you’re familiar with the Strengths Finder test (if you aren’t, it’s an excellent individual and team resource. You can find more information here) then it may not be surprising to you that my top strength is Futuristic.
I love dreaming about the future and making plans for the things to come in my life and my business. What I love even more than dreaming, is watching as those things actually come to pass!
In the past few years, I have used visualizing as a POWERFUL tool to bring my dreams into reality.
The Art of Visualization
It may be helpful to think of visualization like you would meal planning for the week. Before the week begins, you have thought of the meals you would like to prepare. From those thoughts, you have made a plan for which meal your family will have each night, and then gathered the ingredients necessary for those meals. While, you may end up changing plans last minute (somehow we always end up eating out on the night I plan to make homemade chicken nuggets!), the plan is in motion, and will happen more or less as you decided.
“When you’re trying to save time, especially during the summer, it all starts with planning.”
Brooke Elder (15:02 – 15:10)
How to manage your business when the season proves crazy.
Are you ready for summer madness?
Whether you are a mom with kids ready to get out in the sun, or a school teacher with nothing but a desire to drink a (well-deserved) margarita, summer can be a really hard season for productivity. The eight to nine-week period has the potential to stall the growth of your network marketing business. Stay on track by implementing these three systems and maintaining momentum all year long!
“Being a couple of months ahead of the curve is ideal… a lot of people try to wait until the last minute to take advantage of holiday promotions.”
– Chelsea Lewis (16:08 – 16:41)
Here are some systems that will help keep you on track through the summer.
- Customer Relationship Management for Customer Follow-Up. Customer Relationship Management (CRM) is a business strategy to manage the relationship between you and your customer. The goal is to track purchases, customers’ buying preferences, and send automated emails when they run out of a product. This could be as simple as keeping a record in your address book next to their name or using an online outline like Social Tenacity’s free one here! CRM is such an easy way for you to retain existing clientele and increase profitability for your business.
- Automated Team Training. This is not as hard as you think! With the availability of Facebook Live, you can host live trainings once a week through your Facebook group. There is also a new feature for Facebook groups called “Units.” It allows you to organize content into courses or posts by topic. Not big into Facebook? Then consider email sequencing training. Whatever you choose, make sure to manage your entire team in one place. Find what works best for you!
- A Yearly Plan. We understand the amount of work a network marketer has. A well-constructed plan for the entire year will ease the load. Sit down and brainstorm a theme for each month. Then put together three-months worth of content to stay ahead of the curve. It’s best to batch and schedule posts to keep you within one frame of mind. Not sure what to say or push? Think about what would be most helpful for your customers? Focus on their needs to plot valuable topics of discussion and relevant products.
“Plan what you’re going to do. Everything is so much easier when you have direction.” – Brooke Elder (17:16 – 17:21)
“You need highs and lows to create harmony and make a beautiful life. You need both of them to play together.”
Trisha Peterson (2:55-3:05)
We seem to always want the highs in life while avoiding the lows. The truth is, you need both. Without the lows, you can never really appreciate the highs. Going through the highs and lows in life lets you have a well-rounded and more fulfilling life.
The lows are actually where we learn the most important lessons. When we’re in the lows, we learn how to get to the highs. Like a symphony orchestra where many instruments create harmony, highs and lows work together to create beautiful music in your own life.
“We always went to be on the high… where we feel good and life is beautiful. But it’s because we go through the lows that we get to appreciate the highs.” – Trisha Peterson (1:41-1:57)
For working moms, summer can be a season of lots of highs and fewer lows. Summer can give you more time and space to enjoy with your family. But having so many highs can magnify the lows. We’re much more aware of them, and we can often feel like enjoying the high of spending time with our children leads to the lows we feel when we’re not working on our business. In order to navigate the “momentum rhythm,” we need to remember to take the necessary steps to keep our work life in order and thriving.
Creating a Magic Morning Routine
The right morning routine lets you start each day with a positive outlook. Every day should begin with your goals in mind and a clear vision of where you’re headed. This helps you move forward with intention while balancing all the areas of your life that require your time, attention, and energy. In fact, when things change in our lives, the first things that typically fall by the wayside are the very things we need to fill ourselves up. For many women, it’s their morning routine. Creating a morning routine creates an opportunity to ask yourself, “What do I need to fill my cup?” When you start your morning with a full cup, you’re more able to share with others and do all the things that make your life great.
“When you surround yourself with so many like-minded people that are so positive, it creates such a radiance in yourself that you cannot help but leave a better person.”
Alice (2:22 – 2:38)
Events are the perfect place to get re-energized.
It’s event season, which is excellent news! If you’re feeling a bit burned out from all the meetings, home parties, and product launches, a company event is a perfect place to get re-energized.
At the convention, you’ll get to hear success stories from people that were once right where you are, and you’ll make a ton of new connections and friendships that you’ll motivate you to take your business to the next level.
“To benefit from the people at the event who are successful and want to make an impact in the world, you’ll have to make an effort to connect with them.” – Alice (5:17 – 5:41)
Unfortunately, that enthusiasm often fades away when you leave the event and get back to your regular life. But it doesn’t have to be that way. Let’s look at three simple tips to help you sustain momentum after you leave the convention.
3 Tips to Help You Sustain Momentum After a Convention
Create a Vision for Your Next Event – Conferences are inspiring. You’ll learn a lot of new information, hear many stories, and you’ll probably feel excited about what’s possible in your business. One of the best ways to ensure that you stay excited post-event is to write down your vision for where you want your business to be by the time the next event comes around.