Podcasts - Social Tenacity
skip to Main Content

EP 158 Procrastination and Productivity


Procrastination and Productivity

 

“Done is better than perfect.”

 

Brooke Elder

 

What is preventing you from doing something? Are you afraid you’re going to fail or you’re afraid you’re going to succeed. Are you going to shake people’s perception of you? If you go out and do that thing and are they going to not like you anymore?  These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. 

 

Over the years Sophie developed a passion for doing things that are really meaningful in a very productive way. The essence of her work is that productivity is not just doing stuff, but to make sure that the boxes that are on your list are really connected to what’s important to you, to your community or to your family. 

 

“Be deliberate about what you do and the way you spend your time.” – Sophie Chiche.

 

A lot of people don’t see that procrastination gets in the way of their productivity. Sophie lookz at procrastination very differently than most people and has written an article about the ways that we procrastinate that are really purposeful.

 

One of the reasons for procrastination is you don’t have enough information to finish the task. If you don’t have all of the pieces to begin with, the task is impossible to complete. People then feel like they have failed. That’s not the case, there just wasn’t enough information to begin with.

 

Then there is the perfectionist. The perfectionist doesn’t put out things unless it is perfect. Every time they reach a level of perfection they are like, what else could I do to make it even better and even better and even better. So the don’t put out the work,  they don’t put out anything because it’s not perfect.

 

Another way people procrastinate is they commit to too many things. We have family, we have work, we have ourselves that we want to also grow. And then we take on more commitments, we have too much on our plate. It’s important to negotiate and renegotiate so you don’t break your commitments.

 

The next one is to learn to say, no, , because we are such people pleasers. A lot of people feel like if they say no, they may hurt someone else’s feelings  or they may think bad of them. It’s important to  have boundaries.  Boundaries are not something that you put on other people, but that you put on yourself. 

 

“Look at procrastination instead of something of, “oh, I’m not doing something, I should,”  look at it as, this is just a sign of telling me that something is not in line.” – Brooke Elder. 

 

We need to do some self reflection and get to really know ourselves. If you want to know more about Sophie and continue this conversation,  go to her website, becurrenttoday.com. The link to her article about the five ways that we procrastinate is: https://www.becurrenttoday.com/five-ways-people-are-pro-at-crastinating/

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 157 Gain Confidence and Customers with Video


Gain Confidence and Customers with Video

 

“Whatever your service, whatever your product is, video is everything. “

 

Amber Lykins

 

In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video

 

Olivia Heyward has 10 to 15 years experience in a web design, logo design, marketing and material design.  She is all about helping women brand themselves.  Amber Lykins has  been in the beauty industry for 15 years. Her philosophy has always been to teach women how to really have a flawless finish of on camera off camera. 

 

“The best thing about video is when you watch someone you like, you build a relationship with that person without actually even having to be there. – Brooke Elder

 

Olivia stresses that the thing with video is you’ve already niched down who you want to speak to. You’re saying things that relate to that person, so when you’re speaking it, they’re thinking, “that’s me!” and they tune in more.

 

Through video you can actually meet new clients and you don’t have to be killing yourself on the streets and be on the phone,twenty four seven. People are attracted to video marketing and creative content.

 

Confidence is a huge issue when it comes to being on video. One of the ways that you can start to immediately build your confidence is to start before you’re ready. A lot of times people procrastinate with thoughts like, “I need this, I need this equipment, I need these fancy lights. I need all these things.” That’s just procrastination. If you have a iPhone or a good cell phone, you can record amazing content right from your phone. 

 

Amber adds that practicing is also helpful. She suggests to start with live streaming because it’s more natural and relaxed. People expect that to be a little bit more loose, so you don’t have to be as perfect and as polished as regular content. Even if you record sometimes and don’t even put it out there, just record because it just builds your confidence. It gets you more comfortable on camera.

 

What will build your confidence is knowing the simple things that you teach will bring more value. You have to know who you’re speaking to. You have to know really what you have to offer, that is key to creating your videos right on brand. 

 

“Show up as yourself because that’s what people will fall in love with.” – Olivia Heyward. 

 

Amber and Olivia are offering a fantastic free five day challenge that helps you break down who you’re targeting and also finding out about yourself. It will help you build a foundation because a lot of times people want to just start creating content and they don’t have a focus. You need to have the end in mind when you start something. Knowing exactly what you’re doing will make creating content so much easier. To check out their challenge, go to https://createcontentacademy.com/

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 156 Don’t Pimp Your Company


Don’t Pimp Your Company

 

“We don’t want to pimp out our company because no one cares.”

 

Brooke Elder

 

Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn’t do when it comes to posting about your company. 

 

We are all very selfish and we really just care about ourselves, so no one cares about your company. When you talk about the growth that your company has accomplished in the last three years, it only attracts the people who want to jump on that bandwagon and are looking for a get rich quick scenario. 

 

“I would much rather have 5 to 10 freaking awesome business builders, then a thousand downline that you have to babysit.” – Brooke Elder

 

So what does a recruiting post look like that is not spammy? The first step is to create and engaging post and tell them that you have been building your business. It’s important to let people know there’s work involved, because it does take work! 

 

If you presented it as, “Hey, earn money, have trips, have fun, do this,” that’s great, but when you do that, you get the people who that’s all they want to do and they actually don’t want to work. 

 

Then you turn around on them because yes, it’s about me, about what I just did, but you’re going to ask about them. That’s arrows out marketing. Ask questions to your audience about things they have done to build their business or things they have accomplished.

 

Once you start getting all of the comments coming through on this engaging post, you can either comment on the post or you can create another post. 

 

Since most people are using Facebook to do their posting, Brooke talks about the strategy of using algorithms on Facebook. You need to be picky about who you recruit on your team. Make it like a job application and map out the qualities and characteristics that you are looking for.

 

“When you actually have strategy behind what you’re doing on social media, you’re going to get way better results.” – Brooke Elder

 

If you are authentic and direct in your posting you’re going to be attracting the right people. You’re going to get business builders not those people who are just tire kickers or kit snatchers. That’s not them, so you’re not going to have them on your team and it’s going to make it so much easier. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 155 Creating a Power Hour to increase Team Retention


Creating a Power Hour to increase Team Retention

 

“It’s really about relationship building when it comes down to it.”

 

Lindsay Dollinger

 

In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them.

 

When Lindsay joined her company one of the big things that she wanted was that community feel. She was committed and wanted her team to know that she was always going to be there for them while still having her own boundaries because she still worked full time as a teacher.

 

“Team Power Hours are really vital to not only create community, but help people grow their business the right way.” – Lindsay Dollinger.

 

The way Lindsay’s Power Hour works is once a leader under her sponsor someone, then they do a three-way chat that reviews the onboarding process. Then she makes sure that the new consultant talks with their leader first, and then they come to her. Creating that authority for other people on your team so that you’re not the one answering all the things all the time is really important.

.

 

She has a leader circle with eight women in it who committed to leading one team power hour a week. They each take a day and do an hour of leadership coaching,mastermind, or mentorship calls. A couple people do a more beginner  one where they have a list of tasks to do.

 

Lindsay builds time into her Power Hour to send “Love Bombs”.  These are just messages to say hello, check on someone and I’m thinking of you. Selling should not even come up unless the other person brings it up.

 

That is building a relationship with people. That is how to attract people to your team because they feel seen and they know that you are not doing things in a spammy way.  It’s a really nice way to establish those relationships with other people, especially if their love language is quality time. 

 

She also builds time in for follow-up and time for scheduling posts.  She is really big about productivity and being productive with that hour of time. She makes sure that when they are  on a power hour, they are actually guiding and getting work done.

 

“A confused mind does nothing.” – Who Said It. 

 

Incorporating Power Hours into your business is really a super simple solution that solves so many problems. It’s going to increase your retention. People are not going to be confused. They’re going to know what it is that they’re supposed to be doing. If you would like to connect with Lindsay and learn more about her tips or join her team, you can find her at lindsaydollinger.com and facebook.com/lovinglifewithlindsay.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 154 Build wealth with 5 keys to money mastery


Build wealth with 5 keys to money mastery

 

“Most people are so focused on debt that they can’t see the bigger vision of what’s possible .”

 

Veronica Singh

 

In today’s podcast, 154, Brooke and  Veronica Singh have a great conversation about things that are really never talked about in  network marketing.

 

Veronica was introduced to the network marketing industry by her best friend in 2012. She  learned a ton about the industry, but she also learned a ton about how to also master your finances, how to master your health and things that are typically not taught in the industry as a whole. She shares five keys of money mastery.

 

“Everybody gets started in network marketing to make more money.” – Veronica Singh.

 

Most people when they get started in network marketing financially are dealing with debt. If you’re constantly focused on debt, what do you think you’re going to create more of in long-term debt? When it comes to money, you have to have a strong mindset and start thinking abundantly. What can you create and what value can you bring to the marketplace with your network marketing business that you’re building in order to produce sales.

 

The first key is making money, but making money is only one of the five keys because yes, you need to make money, but you have to have the other four keys working simultaneously in order to create wealth long-term..

 

Key number two is managing that money. So simply put, it’s understanding how to get your cash flow in order. Instead of taking your monthly income and dumping it all into paying off liabilities, start taking a percentage of that and put it into assets that can generate additional cash flow.

 

Key number three is saving money. Look at strategies or plans where you can put your money in a place where it has the ability to compound. Key number four is protection of money and is actually the most important key. Identity theft is actually the fastest growing crime in America today. 

 

Last is key number five, growing your money. If you can get your cash flow in order, start putting a percentage of that money aside into a plan that can actually start accruing interest and actually compounding that interest over time. 

 

“If you’re not passionate about what you do, you’re not going to be motivated to work .” – Veronica Singh. 

 

If you would like to get more tips on how to be financially savvy you can find Veronica on Instagram. Veronica has an ebook that she wrote a few years ago, you can find that free ebook at  www.understandinglongtermwealth.com  She also suggests reading the books The Retirement Miracle  and The Power of Zero. Another helpful resource is www.socialtenacity.com/moneymindset

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 153 Don’t be a spammy network marketer and do a host a post challenge


Don’t be a spammy network marketer and do a host a post challenge

 

” Anytime that you’re doing anything for marketing and it’s one and done. most of the time, it’s spammy. “

 

Brooke Elder

 

In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook because it’s actually against their policies.

 

The strategy of Host a Post is to get your eyes in front of more people and have other people post your spam for you. This is not okay! It’s bad enough that we have people out there that are posting their own spam, but asking all of your friends to post spam for you? 

 

“How can we create a different strategy that is still maybe similar but less spammy? ” – Brooke Elder.

 

Brooke talks about what are the results that you are trying to get from your posts. The end result is to increase your sales, get more customers, get more recruits and ultimately grow your business.

 

One way to get your friends and their friends and their friends to all see what it is that you offer is to use your Facebook Group. Ask your friends to invite their friends into the group, but you don’t just say, “Hey, this group is awesome. You should invite your friends in it too.” That’s not how you do it. What you do instead is put together some sort of event, it could be one Facebook live that you’re going to do. It could be a three-day event. 

 

Create your three day event around a topic that solves a problem. The week before your event, talk about it in your group and tell them if you know of anyone else that would be interested in learning about this, make sure you invite them into the group because we want to help as many people to be able to achieve this result.

 

You can promote that on your personal page and say, “Hey, in my group, this is what I’m doing.”  So now you’re getting people there. And you can also say, “if you want to invite other people to this, here’s a post that you can post and let other people know that this is what we’re going to be talking about.” So you’re automatically building your audience. You’re building your leads and you’re doing it because you are bringing people value. 

 

On the first day of your event you will just talk about the problem and offer tips on how to solve it. The second day you can offer a solution or product not affiliated with your company. The third day talk about your product, talk about benefit, benefit, benefit of why it is that they need this product and offer a discount.

 

“If you’re ever feeling like you’re puking on someone, you’re doing it wrong.” – Brooke Elder. 

 

We serve people by bringing them value by saying, you have a problem. I have a solution. Part of my solution may include network marketing products or joining my team, but I’m going to give you a lot of other options too. It’s not about me selling. It’s not about you joining my team. It’s about me helping you solve the problem that you have. When you come from that sort of mindset, that’s when your business is really going to explode.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 152 Managing expectations in your business


Managing expectations in your business

 

” It’s okay to be where you’re at and give yourself permission to say wherever you’re at is perfect for you.”

 

Brooke Elder

 

In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry.

 

Sarah has been around this amazing profession for over 20 years and has a unique perspective because she built her business being single. She built it being married and shebuilt it with kids and they’re all definitely different phases. When she first got introduced to the business she had no business being in business at all,, but she absolutely fell in love with the profession and the people in it.

 

“If you’re brand new, be excited about being brand new, don’t be scared about it.” – Sarah Zolecki.

 

Most people come into the business with an employee mindset. We’re used to being told when to take a vacation, when to take lunch break,  when to do whatever. Then all of a sudden we get into network marketing and we’re in our own deal and we’re like, “this is awesome” and then at the same time we’re like “this is really scary!”

 

It is so important when you are brand new in the industry to cut yourself some slack! It’s going to take a while to get your legs, so to speak, and figure out how things work in the industry and your business. Your first year is not to be a rockstar, it’s just to become proficient and start learning the skills you need to build your business.

 

There really are only a few fundamentals to this business and once you got it, you got it. It’s talking to people, having conversations, it’s inviting people to look at your product or service or the business, and then it’s following up. Then it’s enrolling them as a distributor or it’s getting them to sign up as a customer. Then it’s just repeating the same process.

 

Whatever your goal is in your business, take the deadline off otherwise it puts so much pressure on you. It doesn’t matter when you get there, it just matters that you get there.

 

Everyone that gets involved in the business has different skill sets that they bring to the table. Some of us have a little bit more skill sets than others, but be patient, there’s always something to learn that will prepare you to handle future situations.

 

“It’s so important not to compare yourself to other people because the journey is your journey. ” – Sarah Zolecki. 

 

If you would like to connect with Sarah, you can find her on social media at sarahandtony.com

https://www.facebook.com/sarahzolecki

https://www.instagram.com/sarahzolecki/

Another tip to help keep the perspective of where you are and where you are going is to create a magic morning. For more information check out www.socialtenacity.com/magicmorning

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 151 What to post in your Facebook Group to Get Sales


What to post in your Facebook Group to Get Sales

 

“You have to learn how to attract people to you.”

 

Mandy Podlesny

 

The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total opposite side of the spectrum and they talk about value and bring in a community but they don’t know how to talk about their product.

 

Brooke and Mandy Podlesny (Mandy P) have a conversation about what you can do and how to position yourself as the expert and still get sales from your Facebook group.

 

“The amazing thing about network marketing is you can just be yourself and whatever avenue and direction you want to go, pour gas on that and go do it.” – Mandy Podlesny.

 

Do what really, really works for you and what feels good to you. Don’t try to like be everything else someone else is. Nobody comes to Facebook or Instagram or any social media with their credit card in their hand being like, “Okay, I’m ready to buy your stuff now.” You want to create curiosity to get people to comment and engage, then go have conversations in the DM.

One way to utilize your group is to use the add tag message system. So things that you repeat yourself with, a kit or something that you like that is one of  your top sellers. Do a video on that specific product and then post it in the guide section. Then when someone wants information tag them in it and let them have the responsibility for educating and then follow up.  

 

It’s not our job to manipulate or twist and turn someone into buying a product. It’s like, “here’s the information I know this will help you or this will be great for you. Do you want it? Yes or no? ” 

 

If people do say no, don’t continue to follow up with them, if they say they’re not interested, leave it. 

 

“Network marketing is netWORK marketing. We have to do work. We have to take it seriously.” – Mandy Podlesny. 

 

If you’re struggling, get a mentor or coach or someone that will show you, coach you, guide you and do it the right way. Understand that it is work. You’re not just going to get your luxury vehicle by three posts, right? You have to do follow up and you have to do the work. 

 

If you would like to find out more information about Mandy and see what she is doing in her Facebook group, you can connect with her on these links: www.ketoclubwithmandy.com

https://www.instagram.com/moremandyp/

https://www.facebook.com/mandypodlesny

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More

EP 150 Why only talking about money brings the wrong recruits


Why only talking about money brings the wrong recruits

 

“Quote One.”

 

Who Said Quote

 

In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically.

 

This is what the post said. “Would you be interested in a new job, a new experience, even if you already work, would you like an extra bit of cash? I work full time and still have time to sell.” Then it had a picture of her product and then says, “are you interested?” 67% said no. 

 

“How do you talk about your products or your opportunity in a way that make people really want to join?” – Brooke Elder.

 

First is putting something out on social media. We all know we don’t want to sell, we want to share. This is just a very simple word choice, but when we are deciding to share, instead of sell, that changes our motives. 

 

So just tell your story. You can’t really say that much in a Facebook or an Instagram story, so instead you could to do a three or four part story. You could also do a video of you talking about this instead and then you could still do the “are you interested?”

 

Instead of, “are you interested?”  it could be, “do you want more information or do you want to see how I did this?” So tell your story. What is it that you did? It doesn’t mean that you have to have this amazing story of like, “oh, I retired my husband…I was able to quit my full-time job…I make a million dollars,” like all of those things. We think that we have to have these big, huge milestones before people even pay attention to us, which simply is not true.

 

A milestone that you can talk about is “do you know how awesome it feels to have a car that now I don’t have to worry about how am I going to make that car payment? Instead what I do now is put that money away into savings!”

 

It’s all about stories and being able to connect to a situation that the people listening have been in.

 

“The greatest thing about network marketing is it’s a business in box.” – Brooke Elder. 

 

You don’t have to worry about all the legal stuff, or product development. You don’t have to worry about all the systems and automation of like, how do we ship these things from here to there. All you have to worry about is the customer service, making sure your customers are taken care of, the marketing and the sales, that’s it. 

 

If you want a step-by-step plan on how to be successful, join us in the Academy. Every single month you’ll receive  a checklist of all your IPA’s and all those things you need to be doing to have that personal profitable heart-centered business, to reach your income goals and to start living that lifestyle that you truly want. So check out the Academy at www.authenticinfluenceracademy.com.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More
Close search

Cart

Back To Top