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EP: 114 Selling on Facebook Lives


Selling on Facebook Lives

 

“The great thing about doing lives is that you’re actually forming connections with people.”

 

Andrea Treu

 

In today’s episode, Andrea Treu, a Facebook party expert, shares some really great gold nuggets on how to host a successful live party. Before Andrea was married she did medical sales and loved it. As her kids got older she wanted to be a stay-at-home mom.  She thought about what jobs she might like and everything she thought of meant her leaving the house and not being home. She watched her friend do a Facebook live and it was so fun. One day it just hit her, She could do this!

 

Andrea had been asked to join multi-level marketing before, but just never felt good about it and never wanted to. She didn’t want to be that person bugging people.  She kind of held off but kept getting this nudge. She talked with her husband who said she would be good at it, so she took the plunge and joined. She feels that it has been a huge blessing and she doesn’t have to leave the house!

 

“Facebook parties, especially now with COVID, are the best way to get people’s eyeballs on your stuff . ” – Brooke Elder.

 

Some people do home parties, but the amount of faces you get in front of is so much smaller, it really isn’t to your best benefit. Facebook parties reach a much larger audience. It takes effort to get started and build up an algorithm. For the first few months, it takes a lot of posting and commenting on people’s posts to build that up.

 

For parties in general it’s important to send an announcement in the morning that you are going live that night. Then a couple of hours later send out an engagement post. Be sure to comment back when people make comments on that post. One of the biggest things is you’re trying to get the people that get on to share it. Getting people on is so important for your algorithm and also for your own energy.

 

Andrea gives three tips on how to have a successful Facebook party.

 

Being consistent is the biggest thing. If women know that you are on every Tuesday, don’t change that unless it is absolutely necessary.

 

Remind people. A lot of your customers want to get on, they just get busy and don’t remember. 

 

You have to look professional. If you look like you just rolled out of bed, no one is going to stop and look at you. 

 

“You have to make it about the people more than any money you earn.” – Andrea Treu. 

 

You can’t take yourself too seriously  and you have to be willing to be normal.  To be truly successful you need to have the people know that you genuinely care about them. If you want to connect with Andrea and maybe watch one of her lives you can find her on Facebook. Her personal profile is Andrea Swain Treu and her business page is Blings Come Treu with Andrea.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP: 113 Maximize your Next Facebook Party


Maximize your Next Facebook Party

 

“It’s just meeting people where they are at and helping them find how this could be the one thing that’s going to turn their life around and make it just that much better.”

 

Sarah Bryntenson

 

Today episode 113 is one for the books! We’ll be talking with two amazing women, Karen Pepe and Sarah Bryntenson, who will share tips and tricks on how we can revolutionize the way we do Facebook parties.

 

Karen started in direct sales network marketing 30 years ago and went to an in-home party (Facebook wasn’t around back then) and decided to join and build her own team. About a year after starting she quit her other job because it was better for her and her family. Now with social media, she does exclusively Facebook parties. Sarah has been in direct sales for 10 years and was a seventh-grade remedial reading teacher when she joined. After three years she decided to leave teaching and go into sales full time. At that time she was promoted to director and that’s when she met Karen.

 

“Some people use events and some people use groups, it’s about half and half and there are pros and cons…you kind of find your own way.” – Karen Pepe.

 

There are two schools of thought–the events and the groups. The big difference is there is no three third-party scheduler that Facebook allows in to be able to schedule for events. So if the host is a very busy person and doesn’t want to set a time on their phone or doesn’t have a dedicated time that they are on social media to work with their parties, then a group would be a better fit just because there’s a scheduler within Facebook. There are also third-party apps out there that can be used to help plan ahead.

 

If it was an in-person event or zoom event, you would want to have interaction. Viewing the host to be a partner is important because ultimately you know what the product is, but the host knows what she and her friends need. Knowing the background of the guests helps to know what kind of posts you need. No matter how you do it, an event or a group, it is about the relationship and referral base that you build so you become that person for that person.

 

Using a Google form to collect information is a way to build your Facebook group. You can use the Google form as a shopper order form as well. Also by taking out all of the shopping information, it can be used as a drawing slip – would they like to host, would they like to join, if not now, maybe later kind of thing. This is also a great way to build your Facebook group.

 

The top tips to having a successful Facebook party are, of course, first make your hostess your partner.  It’s the interaction working with your host through videos and lives because then they are getting part of you. Commenting underneath comments, tagging people, and asking questions so they have a reason to respond during the live is always good. 

 

Also, make it personal. The quicker you connect with an individual, the more likely that relationship will last. And the very key, last but not least, is not having this be the last time you see this person, helping them to see that you’re worthy of becoming part of their Facebook community outside of this.

 

“Just having fun and bringing your personality, no matter what style you do, is so key because ultimately people buy from you because they like you.” – Sarah Bryntenson. 

 

If you would like to reach out and find out more about Karen and Sarah and learn more helpful tips on how to have a successful Facebook party you can find them on Facebook. Karen can be found on Instagram and her business Facebook page at kpepeparty. Sarah’s business Facebook page is Tupperware Studio Infinite Shine and on Instagram at Infinite Shine ENT.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP: 112 Why People Don’t Set Goals


Why People Don’t Set Goals

 

“You just have to learn to love failure because when things don’t work out, it actually gives you data.”

 

Brooke Elder

 

Today’s episode is something that has never been done before. Social Tenacity has just launched a brand new community called the Academy. Today’s podcast will share one of the courses all about Goal Setting from inside the Academy.  

 

Most of the time people set their goals wrong.  They put limitations on themselves because they feel like they have to reach the goal right now. One of the lies or myths that is sold in the network marketing business is the idea that it is easy, if you just work hard enough you’ll be successful in three months. That’s not always true. When we set goals they need to be clear, written, and measurable.

 

“People don’t realize how important goals really are.” – Brooke Elder.

 

One of the reasons why people don’t set goals is because they think they aren’t important. If they weren’t raised in an environment where goals were discussed and emphasized, then it would be a little bit harder to set goals because they weren’t exposed to that process.

 

That is another reason why people don’t set goals,  they don’t know how to set them in the first place. Most people think they have goals, but in reality, it’s just a series of wishes or dreams. A goal is different than a wish, it’s clear, it’s written, it’s specific and it can be measured.

 

One of the biggest reasons people don’t set goals is the fear of failure. Our brains don’t want us to fail, so if we don’t set goals then we can’t fail. Many people make the mistake of unconsciously sabotaging themselves by not setting goals, that way they can’t fail. If we don’t ever set goals so we can’t fail, we’re always going to stay at a lower level, we are never going to become that best version of ourselves to see what we are really made of.

 

People don’t set goals because they have a fear of rejection. They are afraid that if they set a goal and they are not successful, people are going to criticize or ridicule them. 

 

When you set your goals it’s best not to tell the whole world, because there will be naysayers and haters that will make it harder for you to achieve them. It is important however to share your goals with the people who are very close to you so they can support and encourage you.

 

“Happiness requires goals.” – Brooke Elder. 

 

Happiness is the progressive realization of a worthy ideal or goal. When you are progressing and trying to achieve something, that’s when you will find true happiness. Goals give you a sense of meaning and purpose. If you would like to know more about or get help on goal setting, check out the Academy at www.socialtenacitytraining.com.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP: 111 Authenticity is KEY to Facebook Party Success


Authenticity is KEY to Facebook Party Success

 

“The thing that is really important is you’ve just got to be your authentic self.”

 

Lilleth  Reed

 

Lilleth Reed has been in the tech field as a Network Engineer for about 25 years. The tech industry is very grueling and there are a lot of off-hours research, work,  and time investments. She began to realize that she needed to make a change in her life and step away from spending so much of her time working.

 

Lilleth ended up joining a network marketing company and she loved their product. She had started doing the whole “spammy” thing on Facebook when a friend of hers told her that there was a better way to do that and introduced her to Social Tenacity.

 

“Meeting you guys (Social Tenacity) was a turning point in my life.” – Lilleth Reed

 

Lilleth joined the Secret Society and from there went to Summit where she met the amazing women who were also in the Social Tenacity programs. From there she became an IPOR (In Pursuit of Recruits) graduate.

 

When she first started her business it was hit-and-miss and she wasn’t doing well at all. But when she started implementing the things that she learned, in just a few months, her business practically went through the roof with sales.

 

One of the things that Lilleth learned from Social Tenacity that she brought into her Facebook parties is, “it’s never about you, it’s always about them.”

 

Nobody cares if you make any sales. Everything is all about the hostess and how they can help her have a successful party. The friends and guests that show up are coming for the hostess, not for you!

 

Creating a partnership with the hostess and creating posts before the party to create interest and support will ensure a fun and successful event. Giving gifts and giveaways are also a great way to create engagement and excitement.

 

“The key to getting someone to buy is when you can take a product, show how it solves a problem, how to use it, or how it’s going to make their lives better.” – Lilleth Reed. 

 

When Lilleth started she was doing the typical selling the “product”, but nobody cared about that. But as soon as she incorporated her personality into the “show” and showed how her product actually solved a problem, her sales have taken off. You can connect with Lilleth on Facebook where she shares her tips and tricks (and sometimes fun). Find her at  Lilleth Robinson Reed or her group, high styling achievers.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP: 110 Building a Business to fund your passions


Building a Business to fund your passions

 

“You can walk in the purpose that you’re created for and you can build something that makes you money and support.”

 

Brandi Voth

 

Brandi Voth loves sales and has built a solid skincare business with a global team that spans across 17 states in the United States, every territory of Australia, and hopefully soon in Japan. She has a podcast, just launched a power hat company, and mentors trafficking survivors. She really loves coaching and training women and helping them realize their strengths and helping them step out of their comfort zones.

 

One day a billboard about human trafficking caught her off guard and she couldn’t walk away from it It just kept pulling at her heart over and over and over and she knew that this was the bigger thing that she was being called to do.

 

“I highly recommend if you find something you are kind of interested  in or concerned about, do really diligent research.” – Brandi Voth 

 

When you discover something that you are passionate about, don’t rely on YouTube videos or social media research, find the organizations that are boots on the ground working in that area. Find all of the things there are to read, to watch, and any meetings to attend.

 

You can help so many more people by using your unique gifts, talents,So,  and strengths and create something that’s even bigger than yourself.  The thing that people sometimes miss is they want to do something so big that they freeze on not knowing how to take action. It doesn’t happen overnight, but things happen by just taking a single step and then taking another step.

 

The key is every single day, just taking a step forward and taking action. And even if you don’t know if it’s the right direction, take action on something. If it is the wrong direction, make a course correction, turn around and analyze.

 

Let’s say you’ve got three forks, like three directions to go. If you choose right, it may work out, it may not. Don’t continue going right because you’re going to end up in the opposite direction of where you need to be. Turn around and go straight. Straight might not be the right direction either, but the willingness to try will be your success. Success does not come without pitfalls, but the lessons learned from going the wrong direction helps you when going the right direction to be able to move faster along the path. 

 

Every single piece is a part of your journey, every piece a stepping stone. You’ve learned something, you’ve grown stronger. Every single piece, the good, the bad, the ugly, the struggles, that is the journey that was laid out for you to walk.

 

“Take the skills and the things that you learned from building a network marketing business, and apply it to the thing that you’re really passionate about .” – Brooke Elder. 

 

If you would like to connect with Brandi Voth you can find her on Instagram, Facebook, and The Power Project Podcast. Brandi has also written a book, The Power Project, A Journey of Purpose, which is her personal journey and passion to create a social enterprise hat company to employ trafficked survivors. It also provides tangible steps for the reader to take their own purpose journey. You can also find all the things Brandi is doing at the-powerproject.com.

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP: 109 It’s all about the Journey, not the destination


It’s all about the Journey, not the destination

 

“Keep going, keep doing, keep taking action because it’s that little imperfect action every single day that’s going to make the difference.”

 

Brooke Elder

 

Today is episode 109 and we will be talking about how you can really enjoy the journey. “It’s all about the journey and not the destination” is a commonly used phrase in the network marketing business, but we don’t really live it like we should because people, in general, don’t really know what that means.

 

Finding joy in the journey really IS a journey! Another way that you can say it is fall in love with the process. This is something, especially in the times we are living in now, with the unknown and challenges we face, that it really is about the process, the journey. It’s more about becoming the person that we become rather than the destination that we hit.

 

“All goals are our self-defined guidelines” – Brooke Elder.

 

How many of you have set a goal for yourself and then you didn’t hit it? What happens to us sometimes is it makes us spiral, it makes us start thinking that we are not good enough or that we can’t do this network marketing thing.

 

Instead of looking at not accomplishing your goal, think about what you can change, what can you do to make it better. There may be things that are happening in your life or in the world that attributed to you not being able to reach your goal. This is what finding joy in the journey and falling in love with the process really is.

 

Most of the time things don’t happen the way we exactly think that they will. Sometimes they do and we get lucky, but the majority of the time, they don’t. Every experience and everything that we are going through, all of those things are designed to help us become the best version of ourselves. 

 

Everything that happens is just an experience. That’s it. We get to choose with our emotions what kind of emotion that we are going to put on that situation. We can compare ourselves with others, start putting ourselves down, and feeling like we are not good enough.

 

Here’s the opposite way to look at it. Everything that happens is just data. That’s all it is. Evaluate the situation and take the opportunity to learn. What can you tweak to make it better the next time? That’s the way of looking at things like data. 

 

“Falling in love with the process means that we don’t let all of the outside forces define who we truly are inside.” – Brooke Elder. 

 

That’s what finding joy in the journey is all about. Everyone has something that they need to learn. Life doesn’t come to an end if you do something that is imperfect. Stop procrastinating and take action, enjoy the journey!  Let us be your cheerleader and encourage you with the things you may be a little scared or hesitant to do by joining us in our Authentic Influencer Marketing Facebook Group. You have amazing gifts and strengths and people are waiting for you to share your joy in the journey!!!

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP: 108 Creating an Incredible Offer


Creating an Incredible Offer

 

“It’s all about that human connection. “

 

Deirdre Tshien

 

Deirdre Tshien is from Sydney, Australia, and started her career in the banking industry. After several years she realized that climbing the corporate ladder was not for her.

 

To be the kind of person that climbs the corporate ladder she would have had to buy into office politics and change her values. She just couldn’t do it, so she and her boyfriend, who is now her husband, decided to create and open a dessert bar that was a place where people wanted to go on dates and hang out with friends. 

 

“I think back to a time where I actually felt like a failure, which is a big lesson that I had to learn…the difference between having something fail versus actually feeling like a failure yourself.” – Deirdre Tshien

 

When you open the doors or you launch, you almost just expect this flood of people to like what you’ve done because you know how good it is. But that doesn’t happen. There are loans, wages, and suppliers to pay and it is really, really stressful. 

 

Regardless of whether you have a brick and mortar store, whether you have an online business, you need to have the right strategies to acquire and retain the customers that you are looking for.

 

Make the decision to invest in yourself to get coaches, mentors, and people who can help you know the market, get clients, and help make the right decisions around running the operations of your business.

 

With the COVID situation in the world today the evolution of the different digital platforms is the perfect storm right now for people and business owners to really maximize the opportunities that Facebook groups bring.

 

People want to hear and connect with stories. If you are going to build a tribe, be a leader, and ultimately get sales, then it’s about the stories that you want to be bringing to your audience.  It’s not only your stories, but encourage or enable your own customers to have their own stories because that’s what makes you and your product contagious.

 

“Having a contagious product offer connects them to everything, like connecting to them as a person, connecting to the products, connecting to each other.” – Deirdre Tshien. 

 

People will remember you because you’re the one who put value on connection, friendship, and finding their tribe and you can’t put a number on that!

 

If you would like to find out more about creating your own irresistibly contagious product offer, check out her Facebook group or attend her free five-day boot camp at www.thegrowthboss.com/bootcamp.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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Arrows Out Marketing – You are here to Serve


Arrows Out Marketing You are Here to Serve

 

“We are over “me-centered” marketing.”

 

Brooke Elder

 

Today is episode 107, and we’re talking about arrows out marketing. I’ve discussed this topic on many different platforms because it’s so important. The arrows out approach is one way authentic influencers can create an amazing, personal, profitable, heart-centered business. So, how do you really do that? Well, it all comes down to arrows out marketing. 

 

Network marketing hasn’t changed much over the last 50 years, and unfortunately, many companies are still using the same tactics, which are very authority-driven. The idea behind this marketing strategy includes building authority in your industry, so people come to you if they want your products or services. Yet, sadly, attraction marketing just isn’t working anymore.

 

“It’s horrible to jump on the tail end of a trend.” – Brooke Elder

 

Do you want to be stuck using old strategies that aren’t as effective? Or do you want to transition into a new way of marketing? Using attraction marketing will not get you the results you desire. In fact, this approach is kind of like finally adopting skinny jeans after high waisted jeans become the new popular trend. 

 

Marketing strategies today are switching from an authority driven scenario to a conversation and connection marketing approach. 

 

Network marketing is all about creating a connection.

 

So how do you create a connection? The answer is simple. Your marketing efforts should change to fit what other people need, and people crave social relationships and community. Creating a marketing connection is softer and less in your face than many conventional authority strategies. 

 

An arrows out approach to marketing means you want to make those unique connections with people. Alternatively, an arrows in approach directs people to you because everything is already about you. Sadly, an arrows in approach is very selfish and self-serving. 

 

To establish an arrows out marketing strategy, you want to serve and build connections by focusing your efforts outward. What can you do to help others? For example, instead of posting on Facebook stating you need $500 and could use some additional customers, consider how you can earn $500 by helping or serving someone else and providing a solution to their problem. That’s the service business, not the product business. 

 

“This may be mindblowing…but you are not in the product business…you are in the service business. You are here to serve others.” – Brooke Elder

 

When you bring in the connection, it’s a whole new way of marketing, and it’s all service-based. People begin relating with you on a personal level, and your individual accolades don’t matter.

 

“The world is changing, and if we don’t change with it, we’ll be out like bell-bottom jeans.” – Brooke Elder

 

Instead of sitting down and creating a post that revolves around you and your needs, ask yourself the question mentioned above, ideas and thoughts will come to mind. Maybe you’ll remember a personal story to share or a random person to tag. 

 

When you approach your marketing efforts with a different mindset, imagine how different the world could be. When you start using your personal experiences to connect with others, you can help them through a similar experience. Remember, network marketing is changing and shifting. Arrows out marketing is all about how you can look to serve someone else.

 

Social Tenacity’s new program is all about turning from a me-focus to creating a connection with others and finding ways to serve them. To learn more about our fantastic new opportunity, go to authenticinfluenceracademy.com. We are so excited about this innovative chapter and want to help you impact your community using arrows out marketing. Until next time! 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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Finding Success in Leadership


Finding Success in Leadership

 

“When you get into a leadership role, it’s not about you anymore. It’s about growing and empowering the people on your team.”

 

Kimberly Hambrick

 

Dr. Kimberly Hambrick started her career in the corporate world as an educational consultant. She worked within this industry for 30 years and focused on business and corporate development. 

 

During this time, Kimberly realized she also had a talent for bringing different organizations together to win multi-million dollar projects. She was very successful and loved the work, but felt uneasy with some of the job’s requirements and didn’t enjoy putting people into leadership positions who were unequipped to do the job. Kimberly decided to change courses and start her own business, which focuses on leadership development. 

 

“We are all leaders [and] the first person we lead is ourselves.”

– Kimberly Hambrick

 

Identifying your values is one of the first things Kimberly helps clients learn. Kimberly also believes that operating within those values is key to becoming a successful leader.  If you don’t follow your underlying beliefs, you may find that you are frustrated and angry. 

 

After identifying your values, it’s essential to think about your strengths. This is especially helpful for leaders who have oversight, among others. If you understand this concept first, you will be more likely to continue that success outward.

Once you feel comfortable with being a leader, you have to learn what that means and carry it outward. Strive not to micromanage and be willing to let others excel and thrive in what they are good at.

 

Some of the key concepts to understand when delegating tasks to team members are ensuring that team members understand expectations and what accountable measures look like. Having unclear expectations isn’t fair to anyone involved with a project. Additionally, your team as a whole will benefit because everyone will be on the same page.

 

It’s also important to recognize team members for their talents, skills, and success. Yet, how can you motivate the entire team when some are doing better than others? The answer is simple. Find meaningful ways to encourage each individual. You can even recognize others for their achievements in small gestures. Kimberly suggests making a habit of showing gratitude.

 

“People just want to hear kind words. They just want to know people appreciate them.” – Kimberly Hambrick

 

When you can help your team be the best they can be, you will be the kind of leader others will want to follow. You will treat those you work with as people, not competitors, and have the most success. 

 

If you want to learn more about becoming a better leader, you can reach Kimberly at kimberlyhambrick.com. She is also very active on Linkedin.  

 

“You don’t have to do everything…find out what your skills are and what you’re great at, then find others who have different skills and trust that those people will do what you want them to do.” 

– Kimberly Hambrick

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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