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EP 162 How to promote your new business without being spammy


How to promote your new business without being spammy

 

“No one goes on Social Media to be sold to.”

 

Brooke Elder

 

Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!!

 

When you first starting a network marketing business you are so excited and can’t wait to tell everyone about the amazing products and the great opportunities. If you aren’t careful it is easy to overload on spamminess!

 

“People come to social media to be entertained. They come to connect, they come to hear stories.” – Brooke Elder.

 

So how do you tell a compelling story? Talk about one of the products you offer and tell an example of a problem it solves. Tell your story about why you love it.

 

After telling your story say, “you know, I just joined this new company and here’s why it was love at first sight, because this, this and this.”

 

Then instead of just sending them, “here’s a link, just order from me,” invite them to your launch party on your Facebook group.

 

Teach them why it is that they actually need your product by doing five or six posts. Think of the products that you offer and tell a story in a post about each one and the problem that they solve. 

 

When you craft a post with a personal story people feel more connected. They want to find out all it is that you have to offer because you are taking them on a journey. It’s not just, here’s a post. I joined a new company, buy my stuff.

 

“It is your job to know how to connect with your audience and to be able to help and serve them.” – Brooke Elder. 

 

When you create an experience for people through storytelling they connect better with you and your products. When that’s your focus, your marketing is going to be a hundred times more effective because you’re connecting with people and you’re making it about them, and they can see themselves in the story. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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EP 161 Serving Over Selling to reach a 6 Figure Business


Serving Over Selling to reach a 6 Figure Business

 

“It doesn’t matter what you sell,  if you’re serving first, you’ll sell it.

 

Heather Burns

 

In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions – serving authentically instead of just pushing a product. 

 

Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there was a difference between people purchasing the product and actually implementing it and using it. 

 

“Network marketing is not just selling the product or getting people to join. It’s really about creating that legacy.” – Brooke Elder.

 

Heather discovered that network marketing was so much more than selling a product. You’re actually helping people in so many more ways than simply helping them lose weight, or whatever your product may be.

 

Heather really changed her focus from selling the product to really trying to focus on how she was supposed to serve people. She also thought of what else she could offer them and how she could help change their lives. When you make tan impact, the income follows. 

 

When you’re really looking at other people and how to serve them, it’s  all about creating that customer experience that makes people want to keep coming back to you. 

 

One way to create a customer experience is to send a gift with the order, , a handwritten note goes a very long way. As social media goes and that touch that we can have, that’s virtual, it’s being authentic and sharing your life, sharing the ups, sharing the downs and sharing your trials.  Share your mess to message, your testimony, victim to Victor, that’s where people connect. 

 

People don’t relate to perfect. In fact, that makes them feel like they can’t connect and that they could never have what you have or do what you do or be who you are. We all are special. We’re all unique. We all have our own story. And so if you can really grasp the concept of sharing your story, because nobody has your story.

 

People come for the product or the service, they stay for the community and the relationship and the connections.” – Heather Burns

 

Heather’s last tip is to write down the list of things that actually have changed your life. Don’t leave the list until you have at least 20 things on there, that might seem like a stretch, but she promises that those are the things that people actually want. If you would like to find out more about Heather, you can follow her on Facebook at Garden of Favor Bloom Society or listen to her Garden of Favor Podcasts.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 160 Overcoming the Anxiety of “Getting Your Name Out There”


Overcoming the Anxiety of “Getting Your Name Out There”

 

“The thing to remember is that your anxiety is always lying to you. “

 

Stephaine Lora Bearce

 

In Podcast 160 Brooke addresses a topic that is so needed in network marketing, because the biggest thing that she sees people struggle with is confidence in themselves and talking themselves out of doing things like stepping out of their comfort zone. Today she has a conversation with Stephaine Lora Bearce, who is an Anxiety & Empowerment Coach.

 

Stephanie found her passion working predominantly with entrepreneurial women with overcoming anxiety and really stepping into their power. Anxiety is a soft spot in her heart because she has personally dealt with it most of her life.

 

“One of the big fueling pieces for anxiety that keeps us from doing the thing is by letting it get too big.” – Stephanie Lora Bearce.

 

Stephanie is Queen of Baby Steps. We build these huge goals and big lists in our heads then we look at it and just shut down. The number one thing is to break the list off into tiny pieces. So much fuel for anxiety is all or nothing thinking so breaking it down into baby steps is huge.  

 

Another tip is self awareness. You have to know what’s going on inside your own head before you can catch it and fix it when you start to spiral out. Self talk is everything. Listening to the phrases that you’re saying to yourself, the tone that you’re using in your head when you speak to yourself, because we don’t always talk very kindly to ourselves. 

 

When it comes to self-talk you can either put an “I am statement” on something, or an “I’m feeling” something. When we wear that “I am” tag, it becomes a piece of how we define ourselves and therefore that feeling will start to come back and stay a lot longer. When we say, instead I am feeling anxious right now I’m feeling overwhelmed. I’m feeling whatever, that reminds the brain that this is just a moment in time, not a place that we live and not something that we actually are at our core. One little word change can really affect the way that we think and view the world.

 

Once you build self-awareness  you realize that you have a choice. That’s where the power piece comes from – knowing that you get to actually design the way that you go about your day.

 

We are not a deep breathing society because we’re go, go, go, go, go. There’s a lot of shallow breathing in the way that we live life. We set off the stress and all the cortisol reactions in our body that therefore ends up leading us into the anxiety response. If you can just lean into it and just take a couple deep breaths, choose a new thought, it’s going to change the game for how you face the things that are causing anxiety in your life in business and how you can take action on them. 

 

“Anxiety is just excitement without the breath.” – Stephanie Lora Bearce. 

 

If you would like to learn more tips on overcoming anxiety and connect with Stephanie, you can find her on Facebook and Instagram, Stephanie Lora Bearce (on Instagram there are no spaces between her name). Her business name is Upleveling Unapologetically, you can find it underneath her free Facebook group.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 159 Stop Playing Small in Your Business


Stop Playing Small in Your Business

 

“Spam belongs in your cupboard and not on Social Media.”

 

Brooke Elder

 

In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically!

 

The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who’s with me?” That is not how you build a business. If you’re done playing small, then it’s time for YOU to step up. It’s not about you going and messaging 500 people because that is so spammy tand it is going to get you kicked off of Facebook and put you into Facebook jail. 

 

“How do you grow your business and stop playing small? It’s all about goal setting and it’s about who you are becoming.” – Brooke Elder

 

If you want to be a person that’s making $10,000 a month and you are not right now, it’s because you are not that person. When we are trying to achieve our goals, we have to become something different and step out of our comfort zone.

 

Brooke explains that some people have a very small comfort zone around them. The problem is here’s your comfort zone. Your goals are clear out here. So if your goals are clear out here, how can you then reach those goals? People think, “oh, I just got to step out of my comfort zone.,I’ll grab it and I’ll pull it back in.” That’s not how it works! We actually have to do things that are going to expand our comfort zone so it will encompass our goals and become what our goals are. 

 

Stop playing small by gaining knowledge. We don’t want to step out of our comfort zone because it’s scary. It’s scary because it’s unknown, we don’t know what that looks like. But if you just do it, you actually gain experience and when you gain experience, now it’s not scary. Now you have knowledge

 

If you are not learning and being inspired every single day, your day is not going to be inspiring. And if you aren’t inspired you aren’t going to be able to inspire others.

 

The more that you are learning and you’re putting information in, it’s going to change you because it changes your thoughts. It changes the way that you think about your business. It changes the way you think about yourself. It changes the way that you think about the world. And when we are changing, we are becoming something different. So what you listen to and what you read are so important.  

 

“How about we change us so that way we can then go and change the world.” – Brooke Elder. 

 

We have to really expand our comfort zones. And once we expand it big enough, it will encompass our goals because we have become something different. We have changed our habits. We have changed the way that we think, we have changed our knowledge and our experience. That is the thing that’s going to help reach your goals. That is the thing that’s going to help you stop playing small.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 158 Procrastination and Productivity


Procrastination and Productivity

 

“Done is better than perfect.”

 

Brooke Elder

 

What is preventing you from doing something? Are you afraid you’re going to fail or you’re afraid you’re going to succeed. Are you going to shake people’s perception of you? If you go out and do that thing and are they going to not like you anymore?  These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. 

 

Over the years Sophie developed a passion for doing things that are really meaningful in a very productive way. The essence of her work is that productivity is not just doing stuff, but to make sure that the boxes that are on your list are really connected to what’s important to you, to your community or to your family. 

 

“Be deliberate about what you do and the way you spend your time.” – Sophie Chiche.

 

A lot of people don’t see that procrastination gets in the way of their productivity. Sophie lookz at procrastination very differently than most people and has written an article about the ways that we procrastinate that are really purposeful.

 

One of the reasons for procrastination is you don’t have enough information to finish the task. If you don’t have all of the pieces to begin with, the task is impossible to complete. People then feel like they have failed. That’s not the case, there just wasn’t enough information to begin with.

 

Then there is the perfectionist. The perfectionist doesn’t put out things unless it is perfect. Every time they reach a level of perfection they are like, what else could I do to make it even better and even better and even better. So the don’t put out the work,  they don’t put out anything because it’s not perfect.

 

Another way people procrastinate is they commit to too many things. We have family, we have work, we have ourselves that we want to also grow. And then we take on more commitments, we have too much on our plate. It’s important to negotiate and renegotiate so you don’t break your commitments.

 

The next one is to learn to say, no, , because we are such people pleasers. A lot of people feel like if they say no, they may hurt someone else’s feelings  or they may think bad of them. It’s important to  have boundaries.  Boundaries are not something that you put on other people, but that you put on yourself. 

 

“Look at procrastination instead of something of, “oh, I’m not doing something, I should,”  look at it as, this is just a sign of telling me that something is not in line.” – Brooke Elder. 

 

We need to do some self reflection and get to really know ourselves. If you want to know more about Sophie and continue this conversation,  go to her website, becurrenttoday.com. The link to her article about the five ways that we procrastinate is: https://www.becurrenttoday.com/five-ways-people-are-pro-at-crastinating/

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 157 Gain Confidence and Customers with Video


Gain Confidence and Customers with Video

 

“Whatever your service, whatever your product is, video is everything. “

 

Amber Lykins

 

In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video

 

Olivia Heyward has 10 to 15 years experience in a web design, logo design, marketing and material design.  She is all about helping women brand themselves.  Amber Lykins has  been in the beauty industry for 15 years. Her philosophy has always been to teach women how to really have a flawless finish of on camera off camera. 

 

“The best thing about video is when you watch someone you like, you build a relationship with that person without actually even having to be there. – Brooke Elder

 

Olivia stresses that the thing with video is you’ve already niched down who you want to speak to. You’re saying things that relate to that person, so when you’re speaking it, they’re thinking, “that’s me!” and they tune in more.

 

Through video you can actually meet new clients and you don’t have to be killing yourself on the streets and be on the phone,twenty four seven. People are attracted to video marketing and creative content.

 

Confidence is a huge issue when it comes to being on video. One of the ways that you can start to immediately build your confidence is to start before you’re ready. A lot of times people procrastinate with thoughts like, “I need this, I need this equipment, I need these fancy lights. I need all these things.” That’s just procrastination. If you have a iPhone or a good cell phone, you can record amazing content right from your phone. 

 

Amber adds that practicing is also helpful. She suggests to start with live streaming because it’s more natural and relaxed. People expect that to be a little bit more loose, so you don’t have to be as perfect and as polished as regular content. Even if you record sometimes and don’t even put it out there, just record because it just builds your confidence. It gets you more comfortable on camera.

 

What will build your confidence is knowing the simple things that you teach will bring more value. You have to know who you’re speaking to. You have to know really what you have to offer, that is key to creating your videos right on brand. 

 

“Show up as yourself because that’s what people will fall in love with.” – Olivia Heyward. 

 

Amber and Olivia are offering a fantastic free five day challenge that helps you break down who you’re targeting and also finding out about yourself. It will help you build a foundation because a lot of times people want to just start creating content and they don’t have a focus. You need to have the end in mind when you start something. Knowing exactly what you’re doing will make creating content so much easier. To check out their challenge, go to https://createcontentacademy.com/

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 156 Don’t Pimp Your Company


Don’t Pimp Your Company

 

“We don’t want to pimp out our company because no one cares.”

 

Brooke Elder

 

Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn’t do when it comes to posting about your company. 

 

We are all very selfish and we really just care about ourselves, so no one cares about your company. When you talk about the growth that your company has accomplished in the last three years, it only attracts the people who want to jump on that bandwagon and are looking for a get rich quick scenario. 

 

“I would much rather have 5 to 10 freaking awesome business builders, then a thousand downline that you have to babysit.” – Brooke Elder

 

So what does a recruiting post look like that is not spammy? The first step is to create and engaging post and tell them that you have been building your business. It’s important to let people know there’s work involved, because it does take work! 

 

If you presented it as, “Hey, earn money, have trips, have fun, do this,” that’s great, but when you do that, you get the people who that’s all they want to do and they actually don’t want to work. 

 

Then you turn around on them because yes, it’s about me, about what I just did, but you’re going to ask about them. That’s arrows out marketing. Ask questions to your audience about things they have done to build their business or things they have accomplished.

 

Once you start getting all of the comments coming through on this engaging post, you can either comment on the post or you can create another post. 

 

Since most people are using Facebook to do their posting, Brooke talks about the strategy of using algorithms on Facebook. You need to be picky about who you recruit on your team. Make it like a job application and map out the qualities and characteristics that you are looking for.

 

“When you actually have strategy behind what you’re doing on social media, you’re going to get way better results.” – Brooke Elder

 

If you are authentic and direct in your posting you’re going to be attracting the right people. You’re going to get business builders not those people who are just tire kickers or kit snatchers. That’s not them, so you’re not going to have them on your team and it’s going to make it so much easier. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 155 Creating a Power Hour to increase Team Retention


Creating a Power Hour to increase Team Retention

 

“It’s really about relationship building when it comes down to it.”

 

Lindsay Dollinger

 

In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them.

 

When Lindsay joined her company one of the big things that she wanted was that community feel. She was committed and wanted her team to know that she was always going to be there for them while still having her own boundaries because she still worked full time as a teacher.

 

“Team Power Hours are really vital to not only create community, but help people grow their business the right way.” – Lindsay Dollinger.

 

The way Lindsay’s Power Hour works is once a leader under her sponsor someone, then they do a three-way chat that reviews the onboarding process. Then she makes sure that the new consultant talks with their leader first, and then they come to her. Creating that authority for other people on your team so that you’re not the one answering all the things all the time is really important.

.

 

She has a leader circle with eight women in it who committed to leading one team power hour a week. They each take a day and do an hour of leadership coaching,mastermind, or mentorship calls. A couple people do a more beginner  one where they have a list of tasks to do.

 

Lindsay builds time into her Power Hour to send “Love Bombs”.  These are just messages to say hello, check on someone and I’m thinking of you. Selling should not even come up unless the other person brings it up.

 

That is building a relationship with people. That is how to attract people to your team because they feel seen and they know that you are not doing things in a spammy way.  It’s a really nice way to establish those relationships with other people, especially if their love language is quality time. 

 

She also builds time in for follow-up and time for scheduling posts.  She is really big about productivity and being productive with that hour of time. She makes sure that when they are  on a power hour, they are actually guiding and getting work done.

 

“A confused mind does nothing.” – Who Said It. 

 

Incorporating Power Hours into your business is really a super simple solution that solves so many problems. It’s going to increase your retention. People are not going to be confused. They’re going to know what it is that they’re supposed to be doing. If you would like to connect with Lindsay and learn more about her tips or join her team, you can find her at lindsaydollinger.com and facebook.com/lovinglifewithlindsay.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

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EP 154 Build wealth with 5 keys to money mastery


Build wealth with 5 keys to money mastery

 

“Most people are so focused on debt that they can’t see the bigger vision of what’s possible .”

 

Veronica Singh

 

In today’s podcast, 154, Brooke and  Veronica Singh have a great conversation about things that are really never talked about in  network marketing.

 

Veronica was introduced to the network marketing industry by her best friend in 2012. She  learned a ton about the industry, but she also learned a ton about how to also master your finances, how to master your health and things that are typically not taught in the industry as a whole. She shares five keys of money mastery.

 

“Everybody gets started in network marketing to make more money.” – Veronica Singh.

 

Most people when they get started in network marketing financially are dealing with debt. If you’re constantly focused on debt, what do you think you’re going to create more of in long-term debt? When it comes to money, you have to have a strong mindset and start thinking abundantly. What can you create and what value can you bring to the marketplace with your network marketing business that you’re building in order to produce sales.

 

The first key is making money, but making money is only one of the five keys because yes, you need to make money, but you have to have the other four keys working simultaneously in order to create wealth long-term..

 

Key number two is managing that money. So simply put, it’s understanding how to get your cash flow in order. Instead of taking your monthly income and dumping it all into paying off liabilities, start taking a percentage of that and put it into assets that can generate additional cash flow.

 

Key number three is saving money. Look at strategies or plans where you can put your money in a place where it has the ability to compound. Key number four is protection of money and is actually the most important key. Identity theft is actually the fastest growing crime in America today. 

 

Last is key number five, growing your money. If you can get your cash flow in order, start putting a percentage of that money aside into a plan that can actually start accruing interest and actually compounding that interest over time. 

 

“If you’re not passionate about what you do, you’re not going to be motivated to work .” – Veronica Singh. 

 

If you would like to get more tips on how to be financially savvy you can find Veronica on Instagram. Veronica has an ebook that she wrote a few years ago, you can find that free ebook at  www.understandinglongtermwealth.com  She also suggests reading the books The Retirement Miracle  and The Power of Zero. Another helpful resource is www.socialtenacity.com/moneymindset

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Check out this episode!

Read More
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