EP25: The Trend Is… But It’s Not Going To Last

“Don’t go chasing something ‘new’  just because somebody is presenting it in a new way” – Nicole (12:13 – 12:17)

Do you find yourself being swept up in the temptation to scrap your current business and try something new? Maybe your business has lost the “new” feeling and you question whether or not this business is the best vehicle to get you to your goals. Or, perhaps you’ve heard about the hottest new direct sales company and you are experiencing some serious FOMO. While there is no shortage of tempting new trends, they don’t always pay off, and it’s crucial to examine why you’re feeling the urge to switch before making a decision.

“There are going to be challenging times that will push you because, in order for you to reach your goals, you have to stretch.” – Brooke (4:42 – 4:56)

If your primary reason for wanting to switch is that you think a new business will be easier, your best bet might be to stick to what you’re currently working on. In any business, you’ll reach a point where you’ll have to push past your current limits to achieve further growth by focusing on what you are trying to accomplish, and by taking consistent action.

To be successful in any aspect of your business, you need to focus. A great way to bring your business in alignment with your goals is to create a dynamic mission statement. When you carefully examine why you want the things you want, you’ll discover what really drives you. Your mission statement will protect you from chasing “shiny” new opportunities, and help you make decisions that are aligned with your purpose.

Taking consistent action is the other key to pushing past your limits. In the beginning, you’ll have to do the same things over and over again, even though you might not see any results. This is when a lot of people quit. However, if you stick with it long enough, you’ll start having success, and the results will flow. Part of being consistent is showing up for your business consistently, and doing so enthusiastically even when it may not feel like you have many reasons to do so.

“Be consistent and show up as if one thousand people are going to be doing it with you, even if it ends up being only you.” – Brooke (10:27 – 10:37)

What is one aspect of your business that you can focus on improving for the next thirty days? Once you decide what it is, every decision you make during that period needs to be aligned with that goal. At the end of the month, you’ll be amazed to see how much focus really helps, and how far you end up going.

Some Topics we talk about in this episode:

  • Introduction – 0:43
  • Shiny Objects Don’t Always Pay Off – 2:40
  • Consistency is Key – 7:09
  • Why You Need a Mission Statement – 13:35
  • How to Balance Your Business and Family Life – 18:36
  • The 30-Day Challenge – 20:10
  • Wrap-up and Takeaways – 21:02

How to get involved

  • If you need some direction to help move your business forward, check out the 7-day trial of our comprehensive mini-course membership for just $1.00 at www.socialtenacity.com/mastery.
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP24: Arrows In vs Arrows Out

“I would call this servant leadership because people want to follow leaders, but you have to be willing to serve. I think this is the foundation of being an authentic influencer, is whether the arrows are pointing in or out.  ” Nicole Easton – 1:22

The way you speak to others about your work and its purpose will have an indelible impact on how they perceive you.

Most of us in the network marketing space understand this, if only because we have seen others reach out to their audience with a strong “me first” tone. Every offer or “opportunity” they present asks others to give of themselves with no benefit in return. This is “arrows-in” marketing. It exists to move the needle for the entrepreneur, to encourage sales or exposure for them with no thought of providing value for the prospect or client.

“It’s not about you at all. It’s not about your goal. It’s all about how you can serve others and how you can look at their needs and how you can meet them.” Brooke Elder- 8:15

Unfortunately, this has become a widely accepted approach in online marketing. What its followers fail to realize, though, is that those messages paint a picture for everyone who sees them. Very quickly, the “arrows-in” entrepreneur loses credibility and trust with their audience, because everyone recognizes the self-serving nature at work.

The best marketers reach out with value and the will to serve others. Think of restaurants that run a promotion by offering a coupon, or the entrepreneur who gives value away for free, just from a desire to see their people move forward.  

Ultimately, the difference is in priorities. The marketer who focuses their arrows inward might make a sale or two, or hit a short-term goal because their friends decided to help them out. But the person who markets with their arrows pointing out cultivates strong relationships and trust with their clients and prospects. Their method is sustainable and healthy.

In order to serve well, you have to have a sense of the needs your audience have. From that understanding, you can offer them a start, some help, or resources they need without requiring some sacrifice or effort on their part.

“Are you passionate enough about the product to be willing to spend and give away your time to help somebody, whether they buy it from you or not? If you’re not that passionate about your product, you’re selling the wrong product. ” Nicole Easton- 11:05

The best way to evaluate your style of marketing, and its ultimate intent, is to look at what you’re selling. Do you care about it and believe in it enough to give away your time to someone who may not ever buy from you?

When you work from a place of passion, a service mindset comes naturally. You know you can help, and the value you provide, so you do it as often and as well as you can – plain and simple. And when you serve this way, the positive impact it has on your work and the lives you touch will amaze you, and continually remind you what you’re working for.

Some Topics we talk about in this episode:

  • Introduction – 0:54
  • Arrows In vs Arrows Out – 1:45
  • Marketing Your Character – 3:30
  • Who Are You Serving? – 6:15
  • Serving Selflessly – 10:30
  • Your “Why” – 12:25
  • Changing Your Business – 15:15
  • Wrap-up and Takeaways – 16:45

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP23: Pyramid of People’s Needs

“There is a need for belongingness. So many people who make it to a high level of entrepreneurship do so before they find a place of belonging.” – NiCole (6:15)

If you’ve ever taken a psychology class, you have probably had at least an overview of Maslow’s Hierarchy of Needs. The basis of this theory is that we are all on a journey towards the top of the pyramid, self-actualization. Each quadrant contains needs that must be met in order to move up in the pyramid.

Learning how to apply Maslow’s principles to your marketing strategies can help you reach your ideal avatar, and avoid spammy messaging.

“If you’re not safe and secure in yourself, there is no way you can make friends and build self-esteem. ” – Brooke (8:04)

Often in our messaging, we are aiming too low. The heart of your movement is probably focused around bringing life-changing solutions! However, individuals who are stuck in the lowest level often have a difficult time seeing the light at the end of the tunnel. They are stuck in the identity of their suffering, and it will be challenging and nearly impossible to find individuals ready, able, and willing to make the investment needed to bring change.

Also, when you target individuals on the bottom of the pyramid, everyone above that level will stop listening, your message won’t apply to them. If instead, you focus your messaging towards those at the upper levels of your aim, you’ll catch others who are still in the lower quadrants.  

https://www.simplypsychology.org/maslow.html

As you speak to the higher needs, you will challenge individuals in the lower quadrant to recognize the bigger goals and vision they have. They were made to be in the self-actualization quadrant, and you can help them get there. Help them identify their greater need, and they will rise to the occasion, meeting lower level quadrant needs as a byproduct.

“The brain is always looking for solutions for its need to survive or thrive.” – NiCole (11:58)

Your challenge this week is to take a look at Maslow’s Hierarchy of Needs and determine where your ideal client lies. What are their basic needs? Remember, it may be helpful to identify where they are, and then look at the next level up. Our goal is to help our customers and recruits move forward in growth and success.

Some Topics we talk about in this episode:

  • Introduction – 0:45
  • What is Maslow’s Hierarchy of Needs – 2:34
  • The Danger of Aiming too Low – 5:45
  • Helping People Move Up – 12:34
  • Wrap-up and Takeaways – 20:23

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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Carrie – Arbonne

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