You Are Not Your Company

Bringing Clarity to Direct Sales / Network Marketing

Facebook Groups: Why You Need To Create Your Own Community

Facebook Groups: Why You Need To Create Your Own Community. One of the best ways to network is to create a community of like-minded people. Facebook groups are the key to doing this online. Learn how to create your own Facebook Group.

Why You Need to Create Your Own Community through Facebook Groups:

One of the best ways to network is to create a community of like-minded people. Facebook Groups are an excellent way to create your own community online. Today we are walking you through how to create your own Facebook group.

If you have been in Network Marketing for any amount of time, you have most likely heard the sayings “your list of 100,” “warm market,” and “cold market.” These refer to prospects that can eventually turn into paying customers of your products and services. Networking is a KEY piece of direct sales hence the name Network Marketing.


Step One: Know Who You Are Targeting

This step is CRUCIAL to your overall success in your company. By knowing who you are helping, you know who you are targeting. This is also known as your ideal customer avatar (ICA). For an in-depth walk through of your ICA, be sure to check out our podcast episode: How to Utilize an Avatar to Find Your Ideal Client.

Being able to identify who you help allows you to serve in a better way. So before you create a Facebook group, keep in mind WHO this group is for. For example, my ideal client may struggle with depression and my goal is to get them out of depression through my products and mentorship. Therefore, I would want to fill my Facebook Group up with this type of client.


Step Two: Nuture Your Facebook Group Community

Once you know WHO is going to be in your community, now you need to NURTURE them. You can do this by adding value about yourself, your products and services, and posting things that are relevant to your ideal client. So if they are trying to lose 40-50 pounds, you could include a variety of posts such as testimonials of your products from other people you know, your own story, encouraging and positive quotes, tips and tricks for eating better, exercises, etc. You are adding VALUE to your community.


Step Three: Be consistent in your Facebook Group

Overnight success is often years in the making. The best way to get the most out of your community and position yourself as an expert is to continue to show up every single day, rain or shine, and give more than you ask!

It really will pay off when you come from a place of service rather than advertising and asking for a sale all the time.

If you want a step by step Facebook Group Tutorial, check out the course inside of our Mastery here.

EP:27 How to Create a Fail-Proof Process for Growing Your Business


“The best things that can happen in your business are the things that you should’ve kept doing that you quit too soon.”

– Nicole Easton (4:02-4:10)

Brooke Elder & Nicole Easton
Authentic Influencer Podcast


The idea that entrepreneurs have to go it alone is one of the biggest misbeliefs that cause business owners to struggle in achieving their goals. But looking at what other successful entrepreneurs are doing can help you see what might work in your own business.

Productivity and innovation are two things you need to overcome obstacles and grow your business. Learning how to get things done and creating new ways to build your business gives you a fail-proof process for growth. When you align yourself with other high achievers, you stay productive and focused on the things that produce results.

“Innovation is looking at what’s working and seeing how you can make it better.” – Brooke Elder (13:07-13:15)

Too many people quit when things aren’t working in their business. They try something once and give up when it doesn’t work. Having someone to give you an outsider’s perspective keeps you from making this costly mistake. They help you decide when you should hit the gas or slam on the brakes. Knowing when to keep going and when to quit can be one of the hardest decisions you face as a business owner.

Improving productivity and innovation in your business requires you to think outside the box. Even if what you’re doing isn’t working, you need to ask yourself why it isn’t working. This is key to uncovering new strategies that produce income, increase engagement, and spread your marketing message.

Getting Outside of the Box

Many entrepreneurs think they lack the creativity to be innovative. However, simply looking at what other people in your network are doing is an easy way to find new ideas that produce results. You have to get outside of the box first before you can begin thinking outside of it. Something that might be normal in your own business may be innovative to someone else’s. So you can learn from the innovation of others to improve your business results as well.

Innovation comes from looking at what’s working and figuring out how you can make it better. If you’re struggling to build something, look at someone else’s proven model. They’ve already blazed a successful trial, and you can follow that same path to your advantage.  

“Behind every great business is innovation and action.” – Nicole Easton (25:53-25:58)

Fostering creativity can be as easy as taking the time to quietly sit with your own thoughts. Many business owners are amazed at the number of new ideas that come to them when they sit still, go for a quiet walk, or just give themselves time to think. Innovation is a direct result of inspiration. But you have to create the environment for that inspiration to arrive or you’ll never innovate the work you do.

You can increase productivity and grow your business by getting the inspiration you need to innovate new marketing strategies. Once you identify these strategies, take action and repeat it for 30 days. If it’s still not working, then go back to the drawing board. Consistency is key, but you must also give your actions momentum and intention. Successful businesses are built on innovation and action. If you apply these principles in your business, you’ll quickly see results and achieve the success you’re after.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Podcast 26 – Authentic Influencer Roadmap – Entreprenuer Mindset – Check yourself before your wreck yourself

Check Yourself Before You Wreck Yourself

“You can learn every strategy, but if you don’t have the right mindset and you don’t know where you’re going, your business is not going anywhere.” – Brooke Elder (3:15)

Brooke Elder & NiCole Easton
Authentic Influencer Podcast


Setting yourself up for success means starting with the right mindset.

As you’re working towards any goal, it’s helpful to seek out great examples of people around you who are living the dream. If you’re striving to be an Authentic Influencer, isolating the traits and habits that make others genuine and impactful is an excellent way to begin codifying the process and building your roadmap to authentic influence.

The first step on that road, no matter where you’re headed, is checking your mindset. Your success depends on your ability to cultivate an entrepreneurial mindset – it’s often said that the right mindset makes up 90% of success. All the trendy strategies and tactics in the world won’t get you where you want to go if you don’t have the right mindset and a sense of direction towards your goals. In the end, the idea is to enable yourself to build a business that is sustainable and profitable.

“People are only going to believe in what you do if you believe in what you do.” – NiCole Easton. (12:32)

There are a few key characteristics that define the “right” mindset.

  1. Tenacity. This means having the perseverance to continue on even when your initial efforts don’t work out. When you fall short, step back, analyze what happened, and adjust accordingly as you go forward.
  1. Grit. Grit is the ability to stick with what you’re doing long enough to find out if it’s going to work. Grit requires both discipline and consistency, even when you’re not sure of the outcome.
  1. Confidence. Consistency builds confidence like nothing else. When you know you can show up and put the work in to get where you’re going, you gain confidence in yourself and your abilities, and confidence is contagious. When you feel confident in yourself, others will too. In fact, the way people perceive you has a lot to do with how you present yourself. If you happen to be someone who struggles with confidence around other people, ground your efforts in whatever it is that makes you, “you.” Simply putting yourself in a position to interact with the rest of the world is an excellent start – but whatever it is you choose, remember, authenticity is what we aim for.
  1. Visualization. Visualizing what you want your life to look like is a fun practice, but it is so much more. Taking the time to visualize your ideal future helps your subconscious map out the way forward. When you get a clear mental picture of the things you want your brain will recognize the disconnect between those things, and the way life is now.

Adjusting your mindset can be a joyful process. At the end of the day, it’s all about choosing your destination and then enjoying the journey.

“Without a goal in mind, you can get a lot of work done without any place to go.” – NiCole Easton. (21:45)

This week, write a letter to yourself, pretending that it is December 31st of this year. Write about all the things you achieved and the goals you reached. Set lots of different goals in various areas of your life. Money goals, business goals, family or health goals, any kind you like. The more detail, the better. Put the letter away until that date rolls around, and then revisit it. You will be amazed at just how much you’ve accomplished. Starting with the right mindset will make all the difference.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP25: The Trend Is… But It’s Not Going To Last

“Don’t go chasing something ‘new’  just because somebody is presenting it in a new way” – Nicole (12:13 – 12:17)

Do you find yourself being swept up in the temptation to scrap your current business and try something new? Maybe your business has lost the “new” feeling and you question whether or not this business is the best vehicle to get you to your goals. Or, perhaps you’ve heard about the hottest new direct sales company and you are experiencing some serious FOMO. While there is no shortage of tempting new trends, they don’t always pay off, and it’s crucial to examine why you’re feeling the urge to switch before making a decision.

“There are going to be challenging times that will push you because, in order for you to reach your goals, you have to stretch.” – Brooke (4:42 – 4:56)

If your primary reason for wanting to switch is that you think a new business will be easier, your best bet might be to stick to what you’re currently working on. In any business, you’ll reach a point where you’ll have to push past your current limits to achieve further growth by focusing on what you are trying to accomplish, and by taking consistent action.

To be successful in any aspect of your business, you need to focus. A great way to bring your business in alignment with your goals is to create a dynamic mission statement. When you carefully examine why you want the things you want, you’ll discover what really drives you. Your mission statement will protect you from chasing “shiny” new opportunities, and help you make decisions that are aligned with your purpose.

Taking consistent action is the other key to pushing past your limits. In the beginning, you’ll have to do the same things over and over again, even though you might not see any results. This is when a lot of people quit. However, if you stick with it long enough, you’ll start having success, and the results will flow. Part of being consistent is showing up for your business consistently, and doing so enthusiastically even when it may not feel like you have many reasons to do so.

“Be consistent and show up as if one thousand people are going to be doing it with you, even if it ends up being only you.” – Brooke (10:27 – 10:37)

What is one aspect of your business that you can focus on improving for the next thirty days? Once you decide what it is, every decision you make during that period needs to be aligned with that goal. At the end of the month, you’ll be amazed to see how much focus really helps, and how far you end up going.

Some Topics we talk about in this episode:

  • Introduction – 0:43
  • Shiny Objects Don’t Always Pay Off – 2:40
  • Consistency is Key – 7:09
  • Why You Need a Mission Statement – 13:35
  • How to Balance Your Business and Family Life – 18:36
  • The 30-Day Challenge – 20:10
  • Wrap-up and Takeaways – 21:02

How to get involved

  • If you need some direction to help move your business forward, check out the 7-day trial of our comprehensive mini-course membership for just $1.00 at www.socialtenacity.com/mastery.
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP24: Arrows In vs Arrows Out

“I would call this servant leadership because people want to follow leaders, but you have to be willing to serve. I think this is the foundation of being an authentic influencer, is whether the arrows are pointing in or out.  ” Nicole Easton – 1:22

The way you speak to others about your work and its purpose will have an indelible impact on how they perceive you.

Most of us in the network marketing space understand this, if only because we have seen others reach out to their audience with a strong “me first” tone. Every offer or “opportunity” they present asks others to give of themselves with no benefit in return. This is “arrows-in” marketing. It exists to move the needle for the entrepreneur, to encourage sales or exposure for them with no thought of providing value for the prospect or client.

“It’s not about you at all. It’s not about your goal. It’s all about how you can serve others and how you can look at their needs and how you can meet them.” Brooke Elder- 8:15

Unfortunately, this has become a widely accepted approach in online marketing. What its followers fail to realize, though, is that those messages paint a picture for everyone who sees them. Very quickly, the “arrows-in” entrepreneur loses credibility and trust with their audience, because everyone recognizes the self-serving nature at work.

The best marketers reach out with value and the will to serve others. Think of restaurants that run a promotion by offering a coupon, or the entrepreneur who gives value away for free, just from a desire to see their people move forward.  

Ultimately, the difference is in priorities. The marketer who focuses their arrows inward might make a sale or two, or hit a short-term goal because their friends decided to help them out. But the person who markets with their arrows pointing out cultivates strong relationships and trust with their clients and prospects. Their method is sustainable and healthy.

In order to serve well, you have to have a sense of the needs your audience have. From that understanding, you can offer them a start, some help, or resources they need without requiring some sacrifice or effort on their part.

“Are you passionate enough about the product to be willing to spend and give away your time to help somebody, whether they buy it from you or not? If you’re not that passionate about your product, you’re selling the wrong product. ” Nicole Easton- 11:05

The best way to evaluate your style of marketing, and its ultimate intent, is to look at what you’re selling. Do you care about it and believe in it enough to give away your time to someone who may not ever buy from you?

When you work from a place of passion, a service mindset comes naturally. You know you can help, and the value you provide, so you do it as often and as well as you can – plain and simple. And when you serve this way, the positive impact it has on your work and the lives you touch will amaze you, and continually remind you what you’re working for.

Some Topics we talk about in this episode:

  • Introduction – 0:54
  • Arrows In vs Arrows Out – 1:45
  • Marketing Your Character – 3:30
  • Who Are You Serving? – 6:15
  • Serving Selflessly – 10:30
  • Your “Why” – 12:25
  • Changing Your Business – 15:15
  • Wrap-up and Takeaways – 16:45

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP23: Pyramid of People’s Needs

“There is a need for belongingness. So many people who make it to a high level of entrepreneurship do so before they find a place of belonging.” – NiCole (6:15)

If you’ve ever taken a psychology class, you have probably had at least an overview of Maslow’s Hierarchy of Needs. The basis of this theory is that we are all on a journey towards the top of the pyramid, self-actualization. Each quadrant contains needs that must be met in order to move up in the pyramid.

Learning how to apply Maslow’s principles to your marketing strategies can help you reach your ideal avatar, and avoid spammy messaging.

“If you’re not safe and secure in yourself, there is no way you can make friends and build self-esteem. ” – Brooke (8:04)

Often in our messaging, we are aiming too low. The heart of your movement is probably focused around bringing life-changing solutions! However, individuals who are stuck in the lowest level often have a difficult time seeing the light at the end of the tunnel. They are stuck in the identity of their suffering, and it will be challenging and nearly impossible to find individuals ready, able, and willing to make the investment needed to bring change.

Also, when you target individuals on the bottom of the pyramid, everyone above that level will stop listening, your message won’t apply to them. If instead, you focus your messaging towards those at the upper levels of your aim, you’ll catch others who are still in the lower quadrants.  

https://www.simplypsychology.org/maslow.html

As you speak to the higher needs, you will challenge individuals in the lower quadrant to recognize the bigger goals and vision they have. They were made to be in the self-actualization quadrant, and you can help them get there. Help them identify their greater need, and they will rise to the occasion, meeting lower level quadrant needs as a byproduct.

“The brain is always looking for solutions for its need to survive or thrive.” – NiCole (11:58)

Your challenge this week is to take a look at Maslow’s Hierarchy of Needs and determine where your ideal client lies. What are their basic needs? Remember, it may be helpful to identify where they are, and then look at the next level up. Our goal is to help our customers and recruits move forward in growth and success.

Some Topics we talk about in this episode:

  • Introduction – 0:45
  • What is Maslow’s Hierarchy of Needs – 2:34
  • The Danger of Aiming too Low – 5:45
  • Helping People Move Up – 12:34
  • Wrap-up and Takeaways – 20:23

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Messaging Boot Camp Day 2

Brrr.. Cold Messaging …Do I have to do that?