Good afternoon, evening, depending on where you’re coming from, or where you’re at. It could be evening or afternoon, but I actually thought about coming to you guys and talking about this early this morning. I don’t know how many of you guys have a regular morning routine. There’s a book called, The Miracle Morning. Many, many entrepreneurs and business minded people alike, they follow this formula for having a great morning routine. How the great morning routine can set your day for success.
I think a lot of times we set goals for ourselves, and routines, and expectations for ourselves, and we have this idea in our head. We think about how we want it to look, and what the best possible scenario would be. When we fall short of that, we give up. Let me give you an example.
In my morning routine I have several things that I would like to do. Sometimes I wake up late, sometimes I don’t feel like working out, sometimes I have all the energy and all the time to read all the things, and do all the quiet time. But, I often feel like a failure when I don’t do all the things I wished I could have done during that routine. Often, it’s all or nothing for some of us, right? Especially you type A perfectionists out there. You will have a goal for yourself, whether it’s the income producing activity you’re going to do that day, or how many reach outs, or what your marketing plan’s going to be, or how much money you’re going to spend on ads, and how frequently you’re going to change it up, or check your progress.
Sometimes when we don’t make those, our own expectations, we just give up and say, “Ugh, I blew it.” You know? But really, the key to success in your business is just being consistent. It doesn’t matter what your action is, but as long as you’re consistently doing it. Even if you’re failing at something, to be consistent and making tweaks, and actually showing up, and doing the things that you need to do. That is what is going to bring you the greatest success. Network marketing, those who quit don’t win, right? Those who stick it out almost always win, because their consistency, and figuring out things over time, the lessons that you learned just by experience. Those are the things that are going to lead you to long term success in your business.
As a marketer, that’s really what we are, right? If we start thinking of ourselves as business owners and marketers, we’re responsible for the results in our business. We’ve got to try a bunch of different things till we find that magic sauce. That magic thing that really, really works. I want to encourage you today and tomorrow mostly, when you start your day, to have the end in sight, and have a goal for yourself. But, when you don’t meet the mark, keep going and do it anyways. Don’t let a little bit of failure, a little bit of not meeting your expectations stop you from consistency. Because, consistency over time builds up and brings you great success no matter what it is you’re doing.
I just wanted to encourage you, it’s kind of a pep talk to myself, and I know that if I needed the talk, you probably need it. Just wanted to cheer you on as you chase this dream of becoming independently, financially independent, and a leader in your business. Thanks so much. Share this with your team if you found it valuable, and we’ll catch you on the flip side.
I wanted to talk to you today about knowing when and what to quit. I’m sure that’s something that you think. Well, no one really talks about quitting, right? Everyone’s like, “You don’t quit,” like, “Keep going. You’ve got this,” right? Well, there are times where there are things that you just … you need to quit. Things that are not giving you a return on your investment or an ROI. You may have heard that in marketing and things like that, but you want to look and see what is the return on the investment that you are putting in.
Are you getting a return on the time that you’re putting in? Especially when you very first start your business, you’re putting in a lot of time. It may not cost you a lot of money to get started, but it does take you a lot of time.
I remember back when I first got started growing my networking marketing business, I did a ton of fairs and shows. All summer long, it was like every weekend I was spending three or four days in the hot sun working my booth, getting people to buy my stuff, and sign up for my team. It worked well, but then I looked at the return on my time, and there were some shows that were awesome, and I loved them, and I continued doing them over and over because I got the return on my time. But there were some where I didn’t get a return on my time.
This is one area, especially when it comes to doing shows, that you got to look at how much you’re actually making because I remember talking to some friends who they would say that they paid $100 to get into the show and then they made $300, so they were up 200. But they’re not also counting the cost of all of the products that they sold. If you only earned, say, 25% commission, and let’s say you do $400 in sales, and it cost you $100 to get in, you actually made nothing. If you spent 10, 20 hours doing that and you got paid zero, then that’s not a good investment of your time.
You want to look at all the aspects of your business and you’re going to do his by looking at every area and everything that you do. How I do this when I set this up is I look at everything that I do for my business, I write it down. If it’s sending out catalogs or if it’s calling old customers, or if it’s posting on Facebook, everything that you do, you want to make a list of everything and then look at … see what is the return on your investment. Whether it be time or money, what is the return?
If you have things that are not giving a return, then those are the things that you need to quit. If you only are focusing on the things that are actually giving you your return, it’s a very easy way to, in just a few months, to double and even triple your income because you’re putting all your efforts in things that actually are providing you an outcome.
When you’re looking at what to quit, it’s okay to quit things, even if it’s something that it may work for your up-line or your down-line or a side-line sister. If it works for them, awesome. If it doesn’t work for you, you need to quit, and you need to only focus on the things that are bringing you a return on your investment of time or money.
That’s my quick tip for today. If you want more tips like this, please join our group and there will be a link below. You can go to www.prosperousdirectsales.com and you can join our Facebook group where you get even more tips just like this one.
When you are authentic, it’s going to change everything in your business. So what does it mean to be authentic? You may think, well, I am authentic, I am the person that I always am, I’m the same person on Facebook as I am out at a party, as I am with my friends. I’m the same person, I am authentic.
What the problem that I see in network marketing businesses, is that you’re trying to be so much like your upline that you actually end up being unauthentic. Or you see something that’s working amazing for someone else, and you are like, “Okay, I’ve got to do this. Let’s do this. I’m going to sign up for this and I’m going to do exactly what they’re doing.” You end up losing that part of you that is the authentic part of you, because you are now no longer authentic, you are just trying to copy what everybody else is doing.
If you’ve ever seen a post on Facebook or Instagram of someone else in your company and you’re like, “That’s amazing!” And you copy that and you paste it, and put it on your profile, that is being unauthentic. When you share all the things that all the other people in your company are sharing, that is being unauthentic, because you are not being authentic to you, you are not sharing your message.
Here’s the thing that’s going to separate you from everyone else that’s selling the exact same thing you are, it’s you. You are the thing that is different. No one can sell doTerra like you, no one can sell Unique like you, no one can sell Plexus like you. Why? Because you have your own story, you have your own message, you have your own reasons for why you joined your company, and your own passions for why you want to share that with others.
If you are not sharing that, sharing that passion every single day when you talk about your products or your opportunity, you are being unauthentic. It is my mission to turn network marketers into authentic influencers. Because the authenticity piece, that is the piece that’s missing in network marketing, because there are so many people out there that they are following a script, they’re doing what their upline tells them to do, they’re trying to be successful, and what they’re doing is they’re just trying to be a robot or a copy of somebody else, and they are not being who they really are.
And that is a shame because you have so much potential, you have so many gifts and talents that only you can share with the world. You were given the situations in your life for you so you can turn around and serve others. That’s the reason why you got them. I’m sure you learned a lot of things too along the way. But the biggest reason that you got those different situations is so you can help others, you can show them that there’s a different way. It could be through your products or your opportunity, and that’s the thing that you need to share.
Don’t go out and copy what other people are doing. Don’t duplicate what other people are doing. Because all a duplication is is just taking one thing and making a copy and a copy and a copy. You hear these uplines all the time saying, “Duplication, duplication. Don’t reinvent the wheel.” I am here to bring a new message, and that new message is, replication. We want replication, because when you duplicate there is no chance for personality, for authenticity, because you’re being as exact as your upline, you are a duplicate, you are a copy. And you are not a copy of your upline. You are different.
You get to replicate, you get to take the things that feel good to you, maybe messaging 20 people a day, that’s not your jam, but that works for your upline, that’s okay, you can take the systems and the ideas and you can replicate them in your business. When you replicate something, that brings the opportunity for authenticity. You can put yourself into the situation. You can put yourself into the process. When you put yourself into the process, that is when authenticity comes out, that is when you really create a business that’s about you, and you’re not duplicating what other people are doing, you are being the authentic influencer that you were born to be.
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Are you floundering in your network marketing business? My guess is, you probably are trying to market to everyone instead of really finding who your, what we call in the marketing world, avatar biz. You aren’t marketing to your people, you’re trying to market to everyone.
Because everyone can use your opportunity, right? Everyone can use your products, right? That may be true, but when you market to everyone, you market to no one.
So when you are marketing your business, when you’re talking about your business to people, if you are not looking for your ideal customers or your ideal recruits, and you’re not creating messaging or talking to those people and you’re trying to just market to everyone; when you do that it’s exhausting.
There’s a reason why our up lines tell us, just keep talking to people; the more noes you get, your eventually gonna get a yes. How about we teach people how to actually market so that way, we can get yeses all the time? Wouldn’t that be better?
It’s great to go for no. It’s great to go out there and see how many noes you can get and to get those 10 noes to get one yes. It’s great to build your character, right? To get that tough skin and be like, it’s all right, I got this.
But, wouldn’t it be better to know your marketing to know how to reach people, so that way the people that you are reaching are the ones that are gonna say yes. Wouldn’t that be better? Wouldn’t you rather talk to five people and get three yeses and two noes, instead of talking to ten people and only get one yes?
That’s what I would rather do. That’s working smarter and not harder. How do you do that?
Well you really need to understand your target audience. You need to know who it is that you can help. You need to know how you help them and you need to know what their problems are.
When you know what their problems are … when you look at either your opportunity or your products and you’re gonna pick your favorite thing. You may have a company that has thousands of products, pick your favorite thing. What’s your favorite thing about your products or your opportunity that really helps people, and I guarantee whatever it is, that’s solving a problem. So what is the problem that, that solves. When you can identify that, and then all you need to do is look for people who have that problem, because you have the solution.
It’s just like, we’re gonna talk math, so don’t freak out, we’re gonna talk math. You know that one plus three equal four. That is your favorite equation. One plus three equals four is your favorite. So you gotta go to find out what people don’t know, what one plus three equals. You’re gonna go and find them and you’re gonna be like, I know it, I got the answer. The answer’s four.
But if someone else is out there and they’re saying two plus two, what two plus two? You have the answer, it’s four. But they’re not your people. Because they have different problems. They have a two and a two. You don’t have that. You have a one and a three. You got that. You know that.
Even though there’s different ways to talk about your opportunity or talk about your products, you gotta find, what’s the one thing that’s you, that you love more than anything. You wanna help people fix that problem more than anything. That’s all you talk about.
What you do that, the people who come to you, are gonna be the people who are the one plus three people. And they’re the people that are gonna be like, yes, I need this, you have the answer, you’re the person that I’ve been looking for. They are the people who are always going to say yes.
If you want more tips like this. If you want to know more about how to figure out who your target audience is, join our Facebook group. You can go to www.prosperousdirectsales.com and it will add you into our Facebook group. We have tons of trainings in there that should you how to find your target audience, how to market in a way that is authentic to you, so you can become an authentic influencer.
Attraction marketing is making your life MORE APPEALING to potential customers and recruits. I call it “pretend fame.”
You want them to like you so that they’ll work with you or purchase your products consistently.
The message is unclear though and it doesn’t actually work!
So, how do you attract customers or recruits?
Set yourself apart from the ones who are doing attraction marketing. Most colleagues in the business are begging people to join.
Come more from a place of confidence about yourself and what you are selling.
Make people want to be with you rather than you wanting to be with them.
Then manage the expectations and BE REAL to them.
Take ownership of your business and see yourself as a business owner who truly cares, offers value to people, is an expert whom they can look up to.
Teach them without asking anything from them and make them ask what you have not because they’re jealous of what they see in you.
You have a BETTER WAY that they don’t know so, stop being ashamed of who you are and what you do.
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When a person starts recruiting for direct sales online, the goal is to build a network of buyers and sellers. There are many benefits to building an online business, but there’s a lot of work to do in building an online presence, choosing an effective domain name, and having a plan in place to add more people to your network marketing business online. However, following the below tips can help more people achieve success in network marketing.
Learn About the Target Market
Knowing the market segment is the first step in network marketing success. To sell to the right people, an online marketer must know which products and content the audience wants to see and which problems they’re looking to solve. Learning about the target market accomplishes two things: it allows sellers to form personal relationships with the audience, and it gives the audience the satisfaction of knowing they have a trusted source for products and services. Demographics, customer surveys, and profiles allow sellers to get to know their buyers on a personal level.
Take Things Slow
When a seller learns How to recruit online for network marketing, they typically begin by using multiple marketing strategies. However, taking on too much at once can turn a streamlined marketing effort into a complicated mess and confuse customers. Beginners are better served by mastering one or two strategies at a time and building from the ground up. There’s a learning curve with any new marketing effort, but patience and dedication will eventually lead to network marketing success.
Constantly Grow and Develop
Change is one of the few constants in the online marketing world. To enjoy constant personal and business growth, a seller must continually learn. This can involve keeping up with marketing trends and learning about the company’s consumer base. Market changes come with new trends, and learning new marketing strategies can allow sellers to reach the widest possible audience.
Use the Power of Social Media
Many may be skeptical about the usefulness of social media marketing, but it can help increase the business’ visibility and bring in more traffic. People can’t buy a product if they’re unaware it exists, and putting the company on social media is a simple way to get it in front of a wider audience. People like to talk, and social media makes it easy for buyers to share things with others. When potential customers see a business on social media, they’re more likely to visit the company’s website—and, if they like what they see, they’ll tell others about the experience.
Create Engaging Content
When potential customers look for new services and products, they want to make an informed purchase decision. Sellers can take advantage of the buyer’s quest for information by using blog posts, marketing ads, and product descriptions that are educational. Every piece of content on a company’s website should give the reader something of value, and it should tell buyers why they need the product in their lives.
In network marketing, consistency is important. It can help sellers achieve better search engine rankings and build an enduring customer base. Buyers prefer businesses that can provide high-quality products and services on a continuing basis, and wholesale changes can confuse customers. When the seller prepares to grow the business, they should let customers know that change is coming. While some customers may be pushed away, most will give the business a chance. Listen to customers’ feedback, make them feel valued, and remember that the customer is the reason for the business’ success.
Never Stop Recruiting
Once the online business has achieved a measure of success, the seller will need help keeping it going. There are multiple ways to get recruits for your network marketing business online, such as social media and personal websites. Business owners should remember they’re not just creating a website, they’re selling others on the benefits of a particular lifestyle. Give recruits a bit of background on the company, and tell them how goals will be reached. When recruits know what the owner is looking for—and what is expected from them—they’re more likely to sign on.
Start a Newsletter
If the company has a website or blog (which most online marketers do), start publishing a monthly newsletter. This step will allow the recruiter to build relationships with his or her network and keep them up to date. Over the first few months, people will start to express interest in the business, and the seller can build a marketing effort from there.
Print Business Cards
This tip doesn’t have much to do with online recruiting, but it’s still a good way to build interest in a network marketing business. If an owner is comfortable with making introductions to strangers, this could be a very useful way to gain local recruits and get the company’s name out there. It’s also a good idea to ask local small business owners if it’s okay to leave some business cards for visitors. While some chain retailers don’t allow the practice, most small businesses do.
Building an online marketing business requires a significant amount of dedication, time, and patience, but it’s possible if the owner perseveres. While every day won’t be a blockbuster, the good days will make everything worthwhile. Don’t get discouraged when things are slow. Instead, use these times to brush up on new marketing methods. By following the tips given here, a network marketer’s hard work can really pay off.