making the most of facebook lives

What is an Authentic Influencer

Sandi – Plexus

Carrie – Arbonne

Jessica – Young Living

EP21: Safety vs. Security

“There is no great return on low-risk investments. If there isn’t risk involved, it’s not worth doing.” – NiCole

It’s time. It’s time to stop slipping into an employee mindset and playing it safe in your business. We have built up this idea in our minds that being successful means safety, leaning into dependability, and having trust in a “sure thing.” What if I told you that fulfillment and success wait on the other side of those scary leaps you need to make in your business? The trust you’re placing in your upline, in your network marketing company, in the product you sell, it could all come crashing down tomorrow. However, when you build security in yourself, instead of relying on the “safety” offered by others, there’s no need to fear any of that, because the world could topple, but you would stand tall.

“Leaders do not come from employee mindsets.” – Brooke

The first step towards fostering a sense of security in self is identifying whether you have an employee or entrepreneur mindset. Employees depend on others to guide the way to forward movement in their business. Entrepreneurs are consistently thinking about what they need to do to make their business successful. If you are constantly looking to your upline or your husband, or anyone else to tell you what to do next, you may be stuck in an employee mindset. If you want to become a leader in your industry, you have to stop relying on the check-lists other people are making for you.

Entrepreneurship is a risk, but it isn’t a gamble. The biggest accomplishments that yield the greatest results all come with the risk of failure. To avoid failure is to remain small and relatively ineffective. It can be scary to take the risks needed to build your business. However, when you begin to build security in yourself, the wheels could fall off of your business, but you’ll fail forward. Each failure becomes part of the foundation that will build your legacy as a leader.

This may seem counterintuitive but, to get out of an employee mindset, and build security in self, you may need someone to help. Find the dreamer in your life that will help you give shape to your goals. Dream about the future, and then reverse engineer the process. Entrepreneurs look towards the future and begin with the end in mind.

“You cannot expect to get very quick, sustainable results early on in your business. You’re going to build value and teach people what you’re about and build a brand, and that takes time.

Being an entrepreneur means you’re in it for the long haul. You’re okay with sacrificing instant results for long term success. It requires that you invest upfront.”

This week, take some time to reflect. Have you been operating from the mindset of an employee or an entrepreneur? Identify a small risk that you are willing to take. It may be scary, but this is the best way to begin to build confidence in yourself. Don’t hesitate. Take action quickly. And remember, you aren’t doing this alone. Join the Authentic Influencer group on Facebook, and surround yourself with a group of women who are growing security in self, and mustering the courage to take those risks. Find the “Episode in the Topic” section of the group and leave a comment sharing the risk you are taking to start moving from safety to security!

Some Topics we talk about in this episode:

    • Introduction – 0:53
    • The Difference Between an Employee and an Entrepreneur – 4:23
    • Finding Futuristic – 11:13
    • What is Required to Make the Shift? – 14:35
    • How to Shift Your Mindset – 22:14
    • Challenge for This Week – 24:34
    • Wrap-up and Takeaways – 27:03

How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP20: How to Be a Leader and Have a Life

“When we don’t have boundaries, when we don’t set them, people don’t know how to respect them.” – NiCole

Is it possible to be a leader in your network marketing industry and still have a life? Our heart can say yes, while our mind is wondering, “How?!” Many of us were drawn to entrepreneurship with a desire to gain freedom and a flexible schedule. However, if you are like us, it can be easy to feel tied to our phone with more messages than time to send replies. If you feel bombarded with “buggy” downline marketers who continue to ask you the same questions over and over, it may be time to make some changes.

“Don’t be the leader preaching time freedom, when you secretly don’t have any yourself. When you don’t have the boundaries you’re teaching, watch imposter syndrome take over your life.” – NiCole

If you are feeling the overwhelm of a never ending to-do list, the first place to start is probably with effective boundary setting. When we’re growing a business, we can be so excited to help others that we want to be available at all hours to help our downline. It’s important to remember that you are not the savior. You are not going to make anyone’s dreams come true in the span of one text answered at 9:30 pm. Your opportunity as an upline is to empower those under you to run their own business! You’re not going to have the time to grow your business organically if you are focused on managing the team you already have.

“It’s way more important in the long run to feel important and needed by your children than by your downline.” – Brooke

This week, find one area of your life that you can either automate or delegate. It could be something practical, like finding a grocery service, or business related, like creating new consultant training videos. If you’re feeling stuck, and would like some help scheduling your day, gain free access to Brooke’s time-blocking system by visiting socialtenacity.com/planningguide.

In the midst of working towards efficiency and effective boundaries, spend some intentional time with your family this week. Take an hour or two, shut off your phone, and play with your kids or spend time with your husband. There are no emergencies in network marketing, your clients and downline can wait.

Some Topics we talk about in this episode:

    • Introduction – 0:50
    • Intentional Boundaries and Your Sanity – 4:16
    • Empowering Your Downline – 9:23
    • Instacart Your Life – 16:22
    • Your Challenge This Week – 22:34
  • Wrap-up and Takeaways – 25:58

How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP19: Knowing When to Quit

“When you are aligned with what you’re meant to do, and you can utilize your uniqueness and share it with others, that’s when you become successful. When you’re doing something that isn’t aligned with your passion you burn out easy.” – Brooke

Let’s face it, network marketing is hard. Being an entrepreneur can be really hard. So, how do we know when we need to persevere and push through, or call it quits? Is it burnout, or are we trying to fit into a role that wasn’t meant to be ours? If you feel like the magic is gone, it may be time to start asking yourself the tough questions. Doing it now could save you from extreme burnout down the road. Learn how to align your business with your purpose, and be inspired to work, instead of dreading the next phone call or sales party.

“You have to love the result, and you have to love helping people with the problem that it solves.” – NiCole

When identifying whether you are facing the normal challenges of business, or something more substantial, it is important to identify whether or not the business you are part of aligns with your purpose and passion. It isn’t enough to love the product you are selling. It is important that selling the produce fulfills the purpose or need that defines your individual movement. For example, selling a product like Scentsy may seem trivial, on the surface it doesn’t seem like it would change someone’s life forever. However, if you find purpose and passion in cultivating families, selling a product that creates a more appealing home environment could give you that fulfillment.

One way to tell if you aren’t aligned with your business, is if it is difficult for you to create organic content that doesn’t feel “spammy.” If this feels impossible for you, if every post feels inauthentic then you are probably not aligned with the right company. Often, spammy posts happen because our only inspiration for copy comes from copying someone else. When you’re aligned with your purpose, content will come naturally. Do you feel resistance every time you post?

“Quitting because of resistance is different than knowing when to quit, and quitting when it’s the right time so you can make a switch to something that is in line with your purpose.” – NiCole

If you think that you might be in your business for the wrong reasons, take some time this week to ask yourself the hard questions. Is your motivation impact or income? Reach out to some trusted individuals who will give you an objective assessment.

Calling it quits doesn’t make you a quitter. Don’t waste another day aligning yourself with a company that doesn’t align with your purpose. Increase will follow your pursuit of impact.

Some Topics we talk about in this episode:

    • Introduction – 0:43
    • Importance of Purpose Driven Business – 2:12
    • Find the “Why” Outside of Yourself – 9:23
    • What Does it Take to Quit – 9:53
    • Don’t Be a Serial Network Marketing Entrepreneur – 14:07
    • How Do You Know if It’s a Disconnect Problem – 18:23
  • Wrap-up and Takeaways – 22:11

How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP18: The Power of Idea Diversity

“It’s hard to get diversity in your ideas when they’re all coming from you, all the time. Great things don’t happen in a vacuum.” -NiCole

What if we told you that market saturation is a myth? I know it may be hard to believe when it feels that every mompreneur you know is also involved in network marketing. The secret to successful networking doesn’t lie in the unique nature of your product, but in the innovative strategy of your marketing. This week on the Authentic Influencer Podcast, we’re talking about how to stand out, make a difference, and utilize ideas that surround you everyday to embrace your movement in a fresh way.

“When a company has a new strategy or training, it has to apply to 90% of the people, otherwise it won’t work. Even when they come up with something new, it’s going to be generic, and won’t apply to everyone.” – NiCole

The book Great By Choice written by Jim Collins discusses the strategies implemented by the founder of FedEx, Fred Smith. Smith studied the operating methods of military boot camps, and their centralized locations for training, and applied these principles to the delivery of packages. When applying effective concepts to an entirely different industry, the strategy became revolutionary! You have the power to do the same within your own business. To stand out in the market, begin to study practices of successful companies in tangential, or even completely different industries. This could be exactly what you need to stand out in a “saturated” market.

“No market is saturated. It only becomes saturated with the same people doing the same thing. ” – Brooke

Another great way to become more diverse in your business is to find the support of other entrepreneurs and network marketers. Join the Authentic Influencer Marketing Facebook group to surround yourself with other women who desire to present a unique business strategy in the midst of the growing sea of network marketers. Great products and long-term sustainable business models are developed within the context of community. Gaining feedback, and giving space to hone your idea and make adjustments, could give you the necessary edge for success.

If you are serious about growing your business, and promoting diversity in your movement, come to the Social Tenacity Workshop this January 22-24. This won’t be a space for hype, or just an event, but a valuable time for you to learn, and grow alongside other entrepreneurs.

Visit socialtenacity.com/workshop and enter coupon code AIP for a 20% discount on your ticket!

Some Topics we talk about in this episode:

    • Introduction – 0:44
    • The Minion Principle – 3:45
    • FedEx, Bootcamp, and Innovative Strategy – 7:56
    • Where to Meet the Creative Innovators – 13:12
    • Exclusive Info Regarding the Social Tenacity Workshop – 17:43
  • Wrap-up and Takeaways – 30:00

How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP17: Do You Have Your Movement? HINT: It’s NOT Flossing

“You don’t need hundreds of superfans to start a movement. You only need a few that are going to believe in what you’re doing enough to catch the vision and share that with others.” – Brooke

This week on the Authentic Influencer podcast, we’re talking about finding your movement. A movement is all about believing passionately in something and then sharing it with others. This concept transcends the idea of just selling a product. You have a purpose that is unique. When it is paired with the product your hold, or the service you offer, you have the capacity to make an incredible impact on this world. Listen in to learn more about understanding your movement, understanding people, and offering a solution.

“Getting this one thing right, finding your movement, is the whole foundation on which you can put together a great marketing strategy that will make you tons of money.” – NiCole

Testing the market isn’t a new concept, but it may be new for you. Companies have been utilizing this technique for decades. To begin a movement that impacts the lives of those around you, it is crucial to understand what speaks to them. You hold the solution to problems that face your market every day. While we use mindset often to discuss the finances of your business, or your confidence in sales, it can also be used when discussing your movement. Adjusting your perspective around your product, and your purpose, and the importance of building equity in yourself can be the spark to ignite your movement.

“When you create a movement, you can create something that is bigger than yourself” – NiCole

Our challenge for you this week is to come up with an idea, and answer the question, “What is the one problem that you solve?” Then, use the tips discussed in this episode to go out and start testing it!

If you are interested in learning more about creating a movement, finding your niche, and nailing down your messaging, then you won’t want to miss our first ever Authentic Influencer Workshop in Farmington, Utah. This three day event, January 22-24, 2019, will be an amazing opportunity for you to jump start your business in 2019, learn more about how to find success without being scammy, and find support from a room full of individuals who are on the same journey as you! For more information, and to register, visit socialtenacity.com/workshop.

Use the Authentic Influencer Podcast [DISCOUNT CODE – AIP] for an exclusive rate.

Some Topics we talk about in this episode:

    • Introduction – 0:43
    • How to Shift Your Mindset – 4:02
    • Finding Your Passion – 8:57
    • Enlightened Marketing – 14:00
    • This Week’s Challenge – 17:57
    • Wrap-up and Takeaways – 21:13

How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
    • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!