The terms network marketing and direct sales refer to similar and often overlapping business models, both of which rely to a great extent on recruitment. With direct sales, recruitment typically refers to recruiting customers while network marketers are seeking out both customers and new sales representatives. The following are some expert tips for how to grow your direct sales business online.

Use Face-To-Face Strategies

Most successful network and direct sales marketers start with their extended circle of family and friends. Inviting friends to a party or demonstration is an excellent first step. By activating a face-to-face network, sellers can begin honing their presentation skills. Once helpful friends and family members understand what the seller has to offer, they can help with recruitment by referring their own contacts. Ask explicitly for referrals and offer to pay for them if possible. If you want to know how to grow your direct sales business online, start with face-to-face meetings, parties, and public events.

Work The Phone

Many new marketers find it difficult to talk to strangers on the phone, but a phone call is one of the most effective ways to find new customers and recruits. The key to a successful cold call is the position the seller takes. Rather than asking for help, the seller must have something valuable to offer to the right person. Asking questions to determine whether a potential recruit or customer fulfills the seller’s requirements, and then listening attentively to the answers can help the seller to eliminate unlikely prospects quickly and form positive relationships with good prospects.

Use Social Media

Don’t forget that you can market your direct sales business through facebook. The key to effective recruitment on social media is getting readers to engage with the content. Posting a product advertisement, for example, is much less effective than writing a testimonial about how a product or business can improve someone’s life. If you want to use facebook to grow your direct sales business, be sure to ask readers to comment and share the content. Responding to comments is a good way to open a dialogue with a prospective recruit.

Use Other Effective Online Strategies

Email and online marketing allow the seller to cast a wide net in search of recruits. However, there are some important guidelines to follow to get recruits online. First of all, avoid spam at all costs. Instead of random strangers, identify a target market and look for ways to get to know groups of people who fit those criteria. Reaching out to members of online forums, LinkedIn groups, and blogs are all good ways to grow your network marketing business online.

The first year or two in the business can be discouraging because it takes awhile to build referral networks and get a steady stream of residual income. However, persistence can really pay off in the long run.

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Creating a sales funnel will help any type of business acquire customers easily. It can be done with physical stores, as well as websites and E commerce sites. It is essential to business success because it will provide a higher conversion rate for people who visit. The funnel refers to the steps that are taken to lead customers to a specific desired outcome. That can be simple as leaving an email address on a website, or signing up for a newsletter. More ambitious outcomes include making an appointment for a consultation, or making a purchase for a large ticket item.

Selecting a desired outcome is the first step to learning how to create your own sales funnel. It is called a funnel because many people will begin the process, but some will discontinue at each step. The funnel contains the most direct route to the outcome. Other steps may occur, but they are not included in the funnel. A funnel for a shopping site, for example, begins with people visiting the site. The next step is have people view products. Next, they will have to add items to their carts. Finally, they will have to make the purchase. They may visit other pages on the site along the way, but the focus for the funnel only includes the crucial four steps.

Basics of Any Funnel:

The initial element for the creation of a funnel is campaigns for marketing. That will draw people to the site, and make them aware of the business. Sparking their interest is the next important element to encourage them to continue down the funnel. It is easy to see why there are various stages of marketing involved in making a funnel. People will evaluate products or service, and select the one or two that will best suit their wants and needs. That will result in the sale.

Part of the sales process has to focus on getting people to move from one step to the next step. The number of people participating at each consecutive step will decrease. Minimizing the decrease is the primary goal in order to grow the business. Increasing the number of people who make it to the last step of the funnel will lead to more first time customers, create repeat customers, and raise business revenues.

Creative marketing will help with the end goal. That may mean lowering the initial profit margin on first time sales, or taking a total loss on some items. It is worth the risk, if it improves the conversion rate of the funnel. An example is a software as service company offering people free trials of the software. It is part of the funnel steps.

 

This is the Breakdown of that Example:

Step 1: People visit the site.

Step 2: They sign up for the free trial offer because they are interested in the service.

Step 3: They use the product.

Step 4: They upgrade to a monthly subscription for the software as a service

 

The steps are simple, yet focused. They create a funnel that makes sense, is easy to track, and can be adjusted as needed. It may be helpful, during the creation of the funnel, to actually draw out the steps in a funnel shape. It will help with the visualization, and may hone in the concept a bit better for those working on it.

How the Funnel Works in Physical Stores:

In physical stores, creating the funnel has to be literal to a certain degree. The goal is get as many people to completion of the desired outcome as possible. Many stores have a design layout that moves people through the funnel. That is intentional, and an example of creative marketing. Checkouts at the front of a department store, for example, are for essential items.

The business knows people may walk the entire length of the store, but they will still arrive at the checkouts with basic items in the cart. Groceries, consumables, and health care products are among those types of items. Self checkouts were developed to prevent people with just a few items from getting frustrated by long lines, and leaving the store before making a purchase. That keeps more people in the funnel.

There are separate checkout counters in specific departments that have higher priced items. That is to prevent people from changing their minds and leaving the store without those items. The electronics department, the jewelry department, and the outdoor furniture department have convenient counters with few customers in them. That makes it easy to purchase higher priced items. It encourages more people to buy that diamond ring, that large screen plasma television, and that ride-on lawn mower.

how to create your own sales funnel-pinterestHow the Funnel Differs for E Commerce Sites:

The funnel differs for online websites and E commerce stores because it can be tracked more easily. Reports and analytical data can be created that indicates exactly where people leave the funnel. That helps businesses improve marketing strategies, and know where to add a lead magnet. A lead magnet presents an offer that most people cannot refuse. It intrigues more people into continuing the funnel steps. This stage is where the free trial comes in. It can also be a demonstration of a system, the promise of saving people time or money, increased rewards, or lifetime memberships.

There are companies online that will assist E commerce sites with creating their own funnel, and provide monthly reports on success. It can save business owners a lot of time and money. They can focus on operating their businesses, while professionals help with marketing strategies for funnels. Detailed analysis can provide better and faster results as areas for adjustments become evident.

Have you ever wondered what you could do to grow your business? One of the best perks of running your own business or blog is you get to do whatever you want! You set your own schedule, you get to decide how to spend your money, and you also get to decide how you share your value. I believe that one of the most important things you can do in your business is to give back to your community.

 

How Giving Back to the Community helped my business

 

Back in 2012 I was attending a conference for a direct selling company I worked for. I don’t remember the speaker but what she said has always stuck with me. She said that the key to growing your business is by giving. I took her advice and started to implement giving in my business. I chose a charity that I felt strongly about and started to give a percentage of my commission each month. When I first started I could only afford giving $5 a month and as my business began to grow so did my contributions. The results were incredible. My business grew by leaps and bounds from 2012-2013. I even earned rewards for my growth through the company. I attribute this success to taking the advice to heart and giving back to my community.

 

Here are 3 reasons why implementing giving into your business strategy will help you grow.

 

  1. You are giving yourself the opportunity to help others. When you help others it makes you feel good inside. If you are continually helping others then you will have a better attitude especially when it comes to working on your business. Business owners tend to be energetic, talented, and unafraid to take action. This gives you the power to speak out against poverty, poor education, or human rights violations and really make a difference. You have the ability to make the world a better place not just by selling your products or writing a blog post, but by making others award of the problem and being part of the solution.
  2. Increases your Customer / Reader support. A study by Cone Communications revealed that 85% of consumers had a better outlook on a business if they donated to charity. Select a charity that will resonate with your customers or readers. If you blog about kids activities or you sell children’s books then finding a charity that supports children would be a good fit. Your customers will choose to purchase from you or your readers will choose to continue visiting your blog because your cause resonates with them.
  3. It’s a Tax Deduction. We can all use a tax break right? Make sure you are working with a nonprofit organization that is recognized with the IRS. Depending on your income and other factors, giving money to charities can be complicated – so talk to your accountant or tax adviser for more specific advice on how to maximize your charitable giving.

By making giving a part of your business model you can gain all these benefits plus more that we haven’t even gone into.

 

How Social Tenacity can help

 

Here at Social Tenacity our purpose is to educate small business owners and bloggers on marketing themselves online through social media. A portion of every class, program, or product sold at Social Tenacity goes to a charity that supports education. To learn more about the charities that we support you can go to www.socialtenacity.con/giving-back.

I would love to hear from you. Share with us what charity your business supports or how this video may have changed your way of thinking when it comes to growing your business.

Until next time my friends, push past your fear, discover your greatness, and find the tenacity to make a difference.

 

Making money online is a lot like a crap shoot sometimes. There is no guarantee of success and many online businesses fail. In most cases, it’s because the business owner didn’t really know who to market to.Most site owners assume that because there are millions of users searching for products and services online there’a guaranteed percentage that will be purchasing from them. The truth is, internet shoppers can be quite fickle. The trick is to identify your target market and reach out to them as effectively as possible. Trying to reach out to everyone at once is a waste of time and money.

Marketing online is like finding a needle in a haystack. Finding the ideal audience can be a big challenge. Some business owners never find their demographic, and they end up floundering for years until they establish their brand. With focus marketing, business owners can work to find their target market and reach out to their most valuable customers, the ones who will make purchases and come back for more time and time again. IN order to do this effectively business owners have to ask, what is a target market? A target market is the group of customers who will remain loyal and considers the products or services being offered the perfect solution.

 

Identifying Your Target Market

Many marketing experts will recommend finding the ideal client’s pain point. This is a type of marketing that allows the business to make an emotional connection to their client and use those emotions to provide the perfect solution to them. For example, brands such as Nike established a connection with athletes who want to be the best by presenting their products as the ideal tool to reach their maximum potential. This pain point allows the company to access the emotions that drive customers to purchase their products and remain loyal to their brand.

Discovering the pain point of the ideal customer starts with creating an avatar. To create your ideal client avatar it’s important to know what the problem is that needs to be solved. The products and services being offered need to be the ideal solution to that problem. This makes it possible to make a connection with customers based on their own experiences. In other words, the product or service itself makes an emotional impact. By establishing a more poignant connection business will have the ability to keep customers coming back time after time.

 

identifying your target market-pinterestPut Focused Marketing into Action

The principle behind this practice is that it is assumed that the ideal clients provide up ninety-percent of the total revenue earned. The clients that provide the majority of the revenue earned are only a small percentage of the total amount of customers being served. Rather than catering to the majority, companies can focus on the majority. This makes it easier to connect with more clients of the same demographic. With this practice, businesses connect with more of their ideal clients and earn more per client, and therefore earn more overall. This focused style of marketing can help business start earning the kind of revenue they deserve while satisfying customers in a more direct way.

The first thing to consider when starting a small business is to select an interesting name and logo for branding purposes. Those two components of the business will be seen on everything associated with the products or services offered. Signs, business cards, the entrance, the website, promotional material, letterhead, and social media sites. A name that sounds ordinary, or a logo that is dull, will be forgotten quickly. Once a name and logo is selected, branding can begin.

 

Understanding the Concept:

It is important to be able to answer the question of what is branding, in order to be successful at it for the business. Branding is the total package of what the business does, what unique qualities it has, and how it communicates with customers. It is conveyed via the the name and logo, any slogans or tag lines, images or characters associated with the business, and messages found in content. If branding is done well, the business will be recognizable to large numbers of people.

An example of iconic branding is Nike. People all over the world recognize the company name, the logo, and various items within the product line. They also associate it with high quality sports wear and sneakers. Some branding is so successful, it replaces the actual name of the business in common culture. An example is “iHop”. Most people will say “iHop” when referring to the International House of Pancakes. The acronym is more known than the original name of the business.

Try to keep it simple when creating a brand. If it is too complicated, or difficult to remember, it will not connect with customers. Focus on the one element of the business that sets it apart from the competition. That can be a unique product, a method of service delivery, or a new type of restaurant. An example of simple and focused is the oil changing business called “Jiffy Lube”. It was one of the first places that provided quick oil changes for customers. People did not have to make an appointment, or wait long periods of time for service. The name basically says it all in two words.

 

How To Promote the Business:

When the brand strategy part of branding your small business is done, the process of promoting the business can begin. Small business typically have tight budget constraints, so creativity will be crucial in brand marketing. Start by ensuring the products made, or services provided, are of top quality. It is easier to promote a business that is consistency better than the competition in some way. That can mean offering better value, excelling at customer service, lower pricing, or doing things a bit differently.

Once a difference is established, work at maintaining what sets the business above the business across town. Many businesses start off great, and then fizzle out after a little bit of success. Some electronics companies, clothing manufacturers, and chain restaurants, for example, are now struggling because they did not continue to offer that extra value, better food, higher quality, or lower pricing.

The easiest way to promote the business is to nurture customer service. Improve procedures and practices, implement customer feedback into policies, and let customers know how much their business is appreciated. A customer who feels valued is the best advertisement any business can have. It cannot be purchased, yet it is priceless. People will recommend the business to friends, mention it on their social media pages, and write wonder reviews for the business.

things to consider when branding your small business-pinterestBeing Creative:

A clever way to promote the business is to partner with other businesses to host a special event or promotion. That will be cost-effective, attract customers, and provide wide exposure for the business. A few local businesses that cater to children, for example, can arrange a fun day in the park. That can be beneficial to a kids clothing store, a toy store, a business that custom builds playground equipment, a martial arts school, and even a daycare center.

Dividing the costs makes the event affordable, and having a variety of activities will draw a large crowd. In one afternoon, the branding of the business can be seen by hundreds of people. They will get familiar with the name and logo, learn about the unique characteristics of the business, and make a connection with staff. One or two community events each year can increase customers, and revenues.