EP11: How to Utilize an Avatar to Find Your Ideal Client

“When you try to market to everyone, you end up marketing to no one.”

This week on the Authentic Influencer Podcast, we’re talking about avatars. If you are struggling to attract the ideal demographic to your product or service, it’s possible that you aren’t quite sure yourself who that target audience is! Creating an avatar is the best way to narrow the focus of your marketing, and to help the right people find you.

“When a message is given to somebody that it doesn’t apply to, it falls on deaf ears, and worse, it’s annoying!”

It is crucial to be specific when creating your avatar. Identify the problems, pain points, hopes, and dreams of your ideal client. If you are struggling to think of who this person might be, a great place to start is yourself! Answer these questions for the “you” that existed 2-3 years ago. What is the one problem that you had, and how can you solve that problem with the product or services you offer now?

“Most great avatars are people that act, think, shop, behave, struggle with the same things. Usually, the people you are going to help are the people who are three or four steps behind you.”

Each week, we end the episode with a homework assignment to help you apply the concepts we discussed. This week we are challenging you to create your own avatar. Give them a name. How old are they? What are their pains and struggles? What does their day look like? Write it out. Find a picture. Every time you are doing your marketing, write to that one person and be ready to attract the ideal audience for your message.

Some Topics we talk about in this episode:

    • Introduction – 0:40
    • What is an Avatar? – 3:22
    • Avatar Examples – 10:32
  • Wrap-up and Takeaways – 16:02

How to get involved

    • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!


Hey, everyone. So excited to see you on here. If you guys have any questions feel free to type it in the chat or leave it in the comments and would love to get back to you. Today I want to talk about a topic that actually has been on my mind for a little while, and it’s how to never have remorse for any decisions that you make. I mean, how many of you have made bad decisions? Like I have made some pretty bad decisions in my life, and sometimes you make those decisions and you’re like, “Oh, I really wish that I never would have done that.”

I want to give you a way that you can look at any decision that you make and you can make sure you don’t have that remorse of like, “Oh, I wish I wouldn’t have made that decision.” That is to look at the ROI, so what does that mean? ROI stands for Return on Investment. So what is your return on investment for that one, think for that decision, what was it?

We hear a lot about return on investment in our business. Like, if I spend a dollar on Facebook ads and I end up making five dollars, that’s a great return on investment, right? I had one dollar, now I have five so I gain four more dollars. That is your rate of return, so your return on investment.

You also have other kinds of return on investment, think about if you do [Fairs and Shows 00:01:26]. If you spend, say a hundred dollars to get into a show and then you have all day that you’re selling stuff and you end up making 400 dollars after you paid off for all of your product and stuff like that, then that’s a good return on investment, right?

It was a great decision to do that show sometimes. I’ve had this happen to me before, I paid seven hundred dollars to get into a show and I only made a hundred dollars after I had sold all of my product, that was not a good return on investment. You can look at decisions and say, “Is this a good return or not?” But you can also use it in your everyday life, it doesn’t like necessarily have to be just what your business does. It doesn’t have to be money wise, it could be other things.

What made me start thinking about this is last week, I surprised my little girls and we took them to Disneyland. They got the whole princess treatment, they got their hair done and sparkles, and they got like the crowns on their heads, and their nails painted and makeup, and they were just in heaven. It was sixty dollars for them to do that. Now, some people will say, “You know, that’s a lot of money.” Some people may say, like, “Oh, that’s pretty good for what you get.” Like they got a backpack with all the stuff, but when they were done and they looked in the mirror and they did their little like a princess wave and everything, that was my return on investment, that was worth the money.

When you make decisions, even if it’s something like it was worth it to me like if any of you moms out there have little girls and like you just want them to be like these little princesses or something like that, like it melted my heart. It was so worth it for me as a mom, and I’m sure you’ve had other experiences with your kids where you’ve been able to give them experiences that it didn’t matter the cost because what you’ve got in return was so much more than what it actually cost you, even though it wasn’t like a direct return like you spend a dollar on Facebook ads and you get five dollars back.

Look at the decisions that you’re making and maybe it’s a bad decision that you made. Maybe you got married and you got a divorce, and it was a horrible divorce and everything was about it was bad, but I’m sure that you learned some things. So think about, what was my return on investment? Maybe you invested five years of your life to this person. What did you gain in return? I guarantee that you can find some good things. Maybe it was just, “I learned that in my next spouse, I need to look for this, this and this,” and it saved you a lot of time figuring that out because now you know exactly who you’re looking for. So maybe that’s one of those things.

This also goes into really being grateful for every situation that you’re in. I look at if you’ve been following me on Facebook, you know that a few weeks ago we got evacuated from our home because of a fire. The fire almost like wiped out my entire community, there was just miracle after miracle after miracle that it didn’t. I look at the return on investment of that fire. The fire, yes, it was a horrible thing and it made like six thousand people be evacuated. That’s a horrible thing.

But then I look at the return on investment for that because of all the miracles and everything that happened, I have a son who didn’t believe in God and he does now because he saw the hand of God work in those miracles. That to me is like the best return on investment that I could have.

When you look at those things and you see there may be a bad thing, always look for the good, what’s the return on the investment of that particular situation? I’ve had times where I invested in a coach and she was thousands of dollars and after about a month then, I realized you know what this really isn’t for me but because I had signed a contract I had to see in that contract. I looked and I was like, “There is no way I’m going to earn my money back, because everything that she’s teaching me is things that I already know, and I kind of had a bad attitude about it.”

Once I started looking at, “Okay, what’s my return on investment?” I really started the thinking, “Okay, what are the things that I can take and apply?” Then, I found that return on investment. Really for me, I think it was a little bit premature because the things that I learned from her are things now years later I’m starting to implement and is making the way that I run my company so much better.

Even though you may have done something that wasn’t like the best thing or maybe you invested in something that didn’t work very well and you were thinking, “Okay, this is what I thought.” Just like that show that I did, that was seven hundred dollars to get in and I only made a hundred, but I could look at, “Okay, what were the leads that I got, what were these things?” I know now, like I won’t do that show again but I also learned a lot of things of what made the next show that I did better.

If you’re analyzing this and I think this is something that like, we as normal, moms, dads, like human beings just going through our normal life, we don’t usually look at specific situations and analyze and be like, “What was the return on investment of that?” You know that’s not something that we normally do, but I found that when you look at whatever you’re investing, whatever if it’s a big decision and you’re like, “I’m not sure if this is what I should do. Look at what the return on investment is or what it could be.”

If you have multiple outcomes of a great return on investment then you know it’s going to be a good thing because if you hit this outcome or this outcome or this outcome and all of those things are positive there’s no way that you can have remorse on making that decision. And you always are looking for those things that you can do those return on your investment.

So if you guys have any questions about this or you want to know how you can start applying some maybe strategies in your business and see, “Okay, I want to make some decisions where I can get a return on investment,” because who wouldn’t want to spend a dollar on Facebook ads and make five back every single time like clockwork.

If you want to learn something like that, I’m gonna drop the link in the comments but I have a webinar that we talk all about this, I want to talk about return on investment and how to leverage your business and your time, so that way you can actually have a business that runs on autopilot that you’re always getting that return on investment. So that link will be below and we will talk to you guys all soon.

EP10: Success Will Cost More Than Your $39.99 Starter Kit

“One of the biggest problems we have, and what leads to discouragement and burnout, is that when you’re leading, you’re not leading with realistic expectations.”

This week on the Authentic Influencer Podcast, we’re talking about intentional investments to yield greater results in your business. Most people think that after the initial investment, investing their time will equal complete financial security. This, however, is just not the case. The age-old adage, “You have to spend money to make money,” applies. Business is a numbers game, but too often we are focused on the wrong numbers, and find ourselves frustrated and struggling.

“We want our team to come together and become better because they are associated with us. Whether it’s a client or a colleague, we expect them to invest outside of their relationship with us. Either way, they have an investment outside of that commitment that is required. ”

There are a couple of key areas that are worth your investment. The first area is personal development. Find out how to use other businesses’ marketing strategies. It is possible to take what is working in another industry and apply it to your own.

Mentors and Business Coaches are worthwhile investments. Finding someone outside of your upline, who has a 30,000-foot view of the situation can make a big difference in your business. Tweaking one thing in your business can completely change its trajectory, and a coach can help you find that one thing.

“If you’re looking to build your business, if you’re looking to make money quickly, and if you’re looking to hone in your niche, the best way to do that is to find someone else who has already done that and to have them be your coach to help you get there.”

Each episode we give actionable intel, some homework for you to apply this week to begin finding greater success in your life and business. Your homework this week is to find a mentor or coach that is outside of your upline and reach out to them. You don’t have to hire them! Just reach out. Do a little bit of investigating. See what it might be like to have a coach to help you move forward in your business.

Some Topics we talk about in this episode:

  • Introduction – 0:40
  • Why Your Initial Investment in Your Business Can’t Be Your Only Investment – 4:10
  • How to Invest in Personal Growth – 11:36
  • Why a Business Coach is Your Best Investment – 15:02
  • Wrap-up and Takeaways – 29:20

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Be An Authentic Influencer

One of your missions is to show people that there’s a better way to do what is authentic to them. Not just in network marketing. But in the entrepreneur world. Oftentimes, you’ll hear all the experts and gurus saying, “You should do this. You should do that.” And if you do exactly what they say, you’ll be successful.

In contrast, that’s not how it is. If you stay true to who you are, you stay in your own lane and that’s when you become successful. There are a lot of success stories out there that you can derive your inspiration from. A lot of entrepreneurs have failed in the beginning of their business. They have taken risks and extracted all of their money then lost them all. Almost always, your business will not turn out so well in the initial stage. Just remember that maybe the reason you have to go through it all is it’s going to make your story better when you succeed.

Think of it as journey. An amazing journey where you’ll meet equally amazing people along the way. That they can help you with every single step that you’re going to take. Like the mentors that you’re going to have. Those “special” people will make you work harder and focus more on being better for your business. Essentially, they are the key to your success of being an authentic influencer.

Having a mentor is one of the crucial things that you have to learn. At first, you’re going to think that they are insane, so to speak.  They’re going to make you do things that you think are not essential to your business. But then, you’ll realize that they’re right! You’re going to do what told you and you’re going to be good at it eventually.

So, invest in them. Be open to things that are going to make you the best entrepreneur people will look up to.


Want to learn more? Listen to our brand new Podcast!

Five Ways to Succeed in Direct Sales without Experiencing Burnout

It’s so challenging to be authentic in your direct sales business when every company is teaching the spammy weirdo method. You know the one—reach out to anyone with a pulse, post a lot of memes on your Facebook page, and make sure your life looks picture-perfect in all your social media.

The problem with trying to pull off this type of marketing is it can leave you totally burned out.  Did you know that most new recruits never make it past the 90-day mark? Those kinds of stats are pretty enlightening on why it’s difficult to grow a team.

Thankfully, there is a better way to make a living through direct sales, even though it’s probably not what your upline taught you. If you want to grow your business to new levels and not feel like you’re chasing your friends and family, here’s some rules to follow.

One: Go for the Cold Market

Even though your friends and family love you, they’re not the best choice for growing your business. They’re a great place to start, but you’ll want to hurry and move away from your close circle.

It seems counterintuitive since they love you, but even your most supportive friends and family members can only buy so many of your products. No matter how great your product is, don’t make your mom or sisters have to stock up a small closet just so you can reach your monthly sales volume!

The thought of reaching out to the cold market scares a lot of people, but once you start doing it you—and doing it the right way, to the right people—you’ll find it can actually be a lot of fun.

Two: Target the Right People

This is something that a lot of direct sales companies get wrong. They usually urge you to talk to everyone you meet about your business because “it’s a numbers game,” they say.

That’s partly true. Yes, you do have to reach people in order to get sales and recruits. But there’s no product sold through direct sales that’s perfect for everyone, even if they could use your it.

For example, just because (most) people use shampoo and toothpaste, doesn’t mean they’re the right target market for your business’s particular shampoo and toothpaste. Some people only use baking soda on their teeth. Other people are never going to want to pay more than two dollars for a bottle of shampoo. And that’s ok!

The best way to find the right people is to find a particular niche. A niche is a very thin segment of the market. Think your niche is tired moms? Nope, too broad. A true niche is going to be very specific, like “Tired moms over age 35 with toddler twins” or “Menopausal grandmothers who love goat yoga.”

Marketing to a niche does take more time up front: you have to figure who these people are and where to find them. But once you find that sweet spot, you’ll have a group of people who relate to you, who love you, and who are excited to buy anything you sell.

Three: Serve your Niche

Here’s where things get fun: provide value specifically for your niche market. You can make checklists for innovative ways to use your product, write fun newsletters, and create special groups for your niche. Give your “tribe” content that goes beyond just what you’re selling.

Become the resource, the go-to person, for your niche. If grandma likes goat yoga, she might be interested in a funky headband, ways to do yoga with grandchildren, or building strong bones with lifting weights. Or, if she really loves what you have to offer, she might just become your next team member!

Four: Be Vulnerable

Don’t be afraid to show up as who you really are. Trying to make your “laptop lifestyle” look like something out of a celebrity magazine isn’t going to fool anyone. Chances are that even the celebrities are faking it for the camera!

Not only do you not have to have a picture-perfect life, but you shouldn’t try to make it appear that you do. You’re going to be a lot more relatable if you keep things real. If you’re having to “fake it” for your niche, then you need to go back and think about who you truly want to serve.

People like to buy from people they can relate to—especially if the person is like them, but has overcome some sort of problem. It builds trust and gives them hope.

Five: Do Online Right

You’re going to stand a far better chance of finding your niche when you’re able to do it online. Your yoga-loving grandmothers are probably scattered from coast-to-coast. Or there may only be a handful of 35-year-old moms with twins in your town, but once you open your search to the online world, you could be potentially reach tens of thousands of moms, depending on the market to which you can sale.

We’ve got an in-depth webinar that is going to teach you exactly how you can use the power of the Internet to find your niche, grow your sales, and recruit new members in the next 12 months…all while staying true to yourself and avoiding burn-out.

To access the training, sign up here: https://socialtenacity.com/webinar

EP09: The Attitude of Gratitude

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. Brooke and Nicole are on a mission to prove it doesn’t have to be that way.

With over 20 years experience in direct sales and digital marketing, Brooke and Nicole have helped thousands of women learned that being an authentic influencer is the key to success.

This week on the Authentic Influencer Podcast, authenticity is king and profit is a side effect. In this short episode, we’re taking just a few minutes to cover a very important topic that will not only help you be successful, but will equip you with necessary tools to become an Authentic Influencer. Be sure to subscribe for a full episode every Tuesday and a short every Thursday.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP08: Bringing Home the Bacon While Letting Your Husband Wear the Pants

“I had to go set down these traditional, what I thought were biblical roles, of what holy God-honoring household looked like… so that I could get the gift of full-time family that I have now. What I thought I was preserving with having my kids home full-time with me, while my husband worked… really they needed both parents.”

This week on the Authentic Influencer Podcast, we’re talking about what it looks like to fully pursue our business as a family. One of the main reasons that most of us are in pursuit of the entrepreneur lifestyle is the promise of freedom. We’re not just entrepreneurs. We’re also wives. And moms. That desire for freedom isn’t just for ourselves, but for the family. So how do we navigate the blessing of being the breadwinner, without stepping on our husband’s role as the head of the home?

“The best thing to call it isn’t a ‘full-time mom,’ it’s a full-time family. ”

Brooke and NiCole use their personal journeys to give two different perspectives, two paths, to the same end goal – a full-time family.  Being the breadwinner has the potential to give your husband permission to dream bigger than the desk job. We do know that working your husband out of a job isn’t a one-size-fits all dream. It may not be for your family. The most important dream, that you have the power to make a reality, is to find the balance that is unique to your family.

“The position of being a stay-at-home dad is different, but the responsibility and role is supporting the family, whether that’s physically, spiritually, emotionally, financially… your husband can still be the head of the household. He may not be the one that’s bringing in the money, but that’s not what matters. ”

Each week we’ll leave you with some actionable intel, to help you apply the concepts we discussed on the episode. Below is the homework for this week!

  1. Find the balance. Have a conversation with your husband. Talk about where you are headed in your business, and what the ideal lifestyle would be for the entire family.
  2. Create a dream board with your family! What are you working towards?

“You don’t have to give up submission in a biblical way to take on this place of breadwinner.”

Some Topics we talk about in this episode:

  • Introduction – 0:40
  • Our Personal Experience Building Business – 4:32
  • Supporting Your Husband’s Dream Alongside Your Own – 9:25
  • Having a Full-Time Family – 13:12
  • Have the Conversations About Your Dreams – 18:12
  • The Tough Reality of the Stay-At-Home Dad – 20:12
  • Letting Your Husband Shine – 24:20
  • Wrap-up and Takeaways – 29:48

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP07: You Are NOT A Business Owner Until You Own Something…

Though one of the upsides of being a network marketer is not having to invest in the expensive infrastructure of a business—customer support, inventory, marketing—the truth is, if you don’t own something, you’re not really a business owner. You’re a company representative, just like thousands of other representatives.

By building an email list, you can actually own a company asset! The email list is yours and yours alone. We’re not talking about the emails that your company sends out—we’re talking a list that YOU can use to build and foster a relationship with your clients.

Former network marketer Brooke Elder explains how she built an email list that she used to send out a personalized, monthly email. Her list was large enough that sending out a monthly email practically guaranteed she would hit her monthly sales goals.

Using an easy, old-school method – a drawing slip—Brooke was able to easily collect names and email addresses. Friends and strangers were almost always more than happy to give their name in exchange for a chance to win.

If you don’t have your own drawing slip, the episode includes a link to the exact drawing slip that Brooke used to grow her list to over a thousand.

It’s important, too, to make sure you’re not just using a regular email service (like Gmail, for example) to manage your email list. Brooke and NiCole suggest Mail Chimp or Active Campaign to provide the robust tools you’ll need.

Your AIM for this week:

  • Start building your email list! Use the give-away slip if you need one.
  • Checkout Mail Chimp or Active Campaign and decide which works best for you
  • Export your contacts from your company back office.

FOR MORE ABOUT THIS EPISODE VISIT: https://socialtenacity.com/blog/

CHECK OUT THE AUTHENTIC INFLUENCER FB COMMUNITY: https://www.facebook.com/groups/prosperousdirectsales/

EP06: Work/Life Balance: The Struggle Is Real…

Our intention today is to pull back the curtain on the hustle and to show you the REAL problems that come with having a business online and trying to manage all of the demands of life…

If you want to be an authentic influencer, then you have to be REAL with people. Today we are showing you that realness. No filter.

Key 1: Problems…Do you feel overwhelmed by the hustle and you can’t get anything done well? Are you stuck with perfectionism and everything takes 10 times longer to accomplish?

Are you overworking to the point that you have a fear of success?

Key 2: Agitate…What is your mind telling you?

scarcity mentality and abundance mentality in your business. Ranked the day time off. Nothing is an emergency. Boundaries. Symphony

Key 3: Systems and Automation.

How to AIM in your business today: Set boundaries, time blocking ep 5. spend time with family.

Go to: www.socialtenacity.com/schedule

EP05: You Can’t Make More Time…

One of the best skills you can have to help you in life is something you probably learned in kindergarten. Today’s episode introduces the “magic” of time blocking. Just like in kindergarten where you learned that all the like things go in one place—books here, toys there—time blocking is the practice of putting similar activities together.

From time blocking, to setting and communicating boundaries, and to delegation, we explain your best tools for time management because, as nice as it would be, you can’t make more time. But you can make more OF your time!

We are all about using every tool we can to make sure we’re staying out of the “hot mess” lifestyle. Between family and jobs, it’s so easy to get mired down in things that suck time away, but we’re living proof that the tools that we teach can truly change your life from hot mess to cool chick.

Today’s AIM to help grow your business is to practice time blocking. And to help you do this, we have a VERY special gift—a course called “Time Management” that walks you through all the tools covered in the podcast. This $97 course is FREE for you, just for listening to this podcast!

Go to: socialtenacity.com/time  and use the coupon code: AIMTODAY

Be sure to share with your team!