Have you ever wondered what you could do to grow your business? One of the best perks of running your own business or blog is you get to do whatever you want! You set your own schedule, you get to decide how to spend your money, and you also get to decide how you share your value. I believe that one of the most important things you can do in your business is to give back to your community.
How Giving Back to the Community helped my business
Back in 2012 I was attending a conference for a direct selling company I worked for. I don’t remember the speaker but what she said has always stuck with me. She said that the key to growing your business is by giving. I took her advice and started to implement giving in my business. I chose a charity that I felt strongly about and started to give a percentage of my commission each month. When I first started I could only afford giving $5 a month and as my business began to grow so did my contributions. The results were incredible. My business grew by leaps and bounds from 2012-2013. I even earned rewards for my growth through the company. I attribute this success to taking the advice to heart and giving back to my community.
Here are 3 reasons why implementing giving into your business strategy will help you grow.
- You are giving yourself the opportunity to help others. When you help others it makes you feel good inside. If you are continually helping others then you will have a better attitude especially when it comes to working on your business. Business owners tend to be energetic, talented, and unafraid to take action. This gives you the power to speak out against poverty, poor education, or human rights violations and really make a difference. You have the ability to make the world a better place not just by selling your products or writing a blog post, but by making others award of the problem and being part of the solution.
- Increases your Customer / Reader support. A study by Cone Communications revealed that 85% of consumers had a better outlook on a business if they donated to charity. Select a charity that will resonate with your customers or readers. If you blog about kids activities or you sell children’s books then finding a charity that supports children would be a good fit. Your customers will choose to purchase from you or your readers will choose to continue visiting your blog because your cause resonates with them.
- It’s a Tax Deduction. We can all use a tax break right? Make sure you are working with a nonprofit organization that is recognized with the IRS. Depending on your income and other factors, giving money to charities can be complicated – so talk to your accountant or tax adviser for more specific advice on how to maximize your charitable giving.
By making giving a part of your business model you can gain all these benefits plus more that we haven’t even gone into.
How Social Tenacity can help
Here at Social Tenacity our purpose is to educate small business owners and bloggers on marketing themselves online through social media. A portion of every class, program, or product sold at Social Tenacity goes to a charity that supports education. To learn more about the charities that we support you can go to www.socialtenacity.con/giving-back.
I would love to hear from you. Share with us what charity your business supports or how this video may have changed your way of thinking when it comes to growing your business.
Until next time my friends, push past your fear, discover your greatness, and find the tenacity to make a difference.
Making money online is a lot like a crap shoot sometimes. There is no guarantee of success and many online businesses fail. In most cases, it’s because the business owner didn’t really know who to market to.Most site owners assume that because there are millions of users searching for products and services online there’a guaranteed percentage that will be purchasing from them. The truth is, internet shoppers can be quite fickle. The trick is to identify your target market and reach out to them as effectively as possible. Trying to reach out to everyone at once is a waste of time and money.
Marketing online is like finding a needle in a haystack. Finding the ideal audience can be a big challenge. Some business owners never find their demographic, and they end up floundering for years until they establish their brand. With focus marketing, business owners can work to find their target market and reach out to their most valuable customers, the ones who will make purchases and come back for more time and time again. IN order to do this effectively business owners have to ask, what is a target market? A target market is the group of customers who will remain loyal and considers the products or services being offered the perfect solution.
Identifying Your Target Market
Many marketing experts will recommend finding the ideal client’s pain point. This is a type of marketing that allows the business to make an emotional connection to their client and use those emotions to provide the perfect solution to them. For example, brands such as Nike established a connection with athletes who want to be the best by presenting their products as the ideal tool to reach their maximum potential. This pain point allows the company to access the emotions that drive customers to purchase their products and remain loyal to their brand.
Discovering the pain point of the ideal customer starts with creating an avatar. To create your ideal client avatar it’s important to know what the problem is that needs to be solved. The products and services being offered need to be the ideal solution to that problem. This makes it possible to make a connection with customers based on their own experiences. In other words, the product or service itself makes an emotional impact. By establishing a more poignant connection business will have the ability to keep customers coming back time after time.
Put Focused Marketing into Action
The principle behind this practice is that it is assumed that the ideal clients provide up ninety-percent of the total revenue earned. The clients that provide the majority of the revenue earned are only a small percentage of the total amount of customers being served. Rather than catering to the majority, companies can focus on the majority. This makes it easier to connect with more clients of the same demographic. With this practice, businesses connect with more of their ideal clients and earn more per client, and therefore earn more overall. This focused style of marketing can help business start earning the kind of revenue they deserve while satisfying customers in a more direct way.
The first thing to consider when starting a small business is to select an interesting name and logo for branding purposes. Those two components of the business will be seen on everything associated with the products or services offered. Signs, business cards, the entrance, the website, promotional material, letterhead, and social media sites. A name that sounds ordinary, or a logo that is dull, will be forgotten quickly. Once a name and logo is selected, branding can begin.
Understanding the Concept:
It is important to be able to answer the question of what is branding, in order to be successful at it for the business. Branding is the total package of what the business does, what unique qualities it has, and how it communicates with customers. It is conveyed via the the name and logo, any slogans or tag lines, images or characters associated with the business, and messages found in content. If branding is done well, the business will be recognizable to large numbers of people.
An example of iconic branding is Nike. People all over the world recognize the company name, the logo, and various items within the product line. They also associate it with high quality sports wear and sneakers. Some branding is so successful, it replaces the actual name of the business in common culture. An example is “iHop”. Most people will say “iHop” when referring to the International House of Pancakes. The acronym is more known than the original name of the business.
Try to keep it simple when creating a brand. If it is too complicated, or difficult to remember, it will not connect with customers. Focus on the one element of the business that sets it apart from the competition. That can be a unique product, a method of service delivery, or a new type of restaurant. An example of simple and focused is the oil changing business called “Jiffy Lube”. It was one of the first places that provided quick oil changes for customers. People did not have to make an appointment, or wait long periods of time for service. The name basically says it all in two words.
How To Promote the Business:
When the brand strategy part of branding your small business is done, the process of promoting the business can begin. Small business typically have tight budget constraints, so creativity will be crucial in brand marketing. Start by ensuring the products made, or services provided, are of top quality. It is easier to promote a business that is consistency better than the competition in some way. That can mean offering better value, excelling at customer service, lower pricing, or doing things a bit differently.
Once a difference is established, work at maintaining what sets the business above the business across town. Many businesses start off great, and then fizzle out after a little bit of success. Some electronics companies, clothing manufacturers, and chain restaurants, for example, are now struggling because they did not continue to offer that extra value, better food, higher quality, or lower pricing.
The easiest way to promote the business is to nurture customer service. Improve procedures and practices, implement customer feedback into policies, and let customers know how much their business is appreciated. A customer who feels valued is the best advertisement any business can have. It cannot be purchased, yet it is priceless. People will recommend the business to friends, mention it on their social media pages, and write wonder reviews for the business.
A clever way to promote the business is to partner with other businesses to host a special event or promotion. That will be cost-effective, attract customers, and provide wide exposure for the business. A few local businesses that cater to children, for example, can arrange a fun day in the park. That can be beneficial to a kids clothing store, a toy store, a business that custom builds playground equipment, a martial arts school, and even a daycare center.
Dividing the costs makes the event affordable, and having a variety of activities will draw a large crowd. In one afternoon, the branding of the business can be seen by hundreds of people. They will get familiar with the name and logo, learn about the unique characteristics of the business, and make a connection with staff. One or two community events each year can increase customers, and revenues.
Optimize your WordPress Website for SEO
When you write blog posts on your WordPress site is not enough to get Google to index your newest post and make sure your post is optimized for the keywords that you are targeting. Everyone talks about the Yoast SEO plugin for your WordPress site, but another plugin that we found this week is called Squirrly. Here at Social Tenacity we use both plugins. They both look at Search Engine Optimization a little differently. Let’s take a closer look at SEO by Squirrly.
SEO by Squirrly WordPress Plugin
Squirrly shows you real time optimization so as you are typing your article or blog post it tells you what you need to add in order for your post to be optimized for your specific key word. By using the prompts that Squirrly gives you your traffic will increase.
If you don’t know what keywords to optimize your post for it will help you find which words fit best with your post and what your customers are searching for. There is also great reporting and tracking that not only shows your analytics, but it also shows you how to fix the problems that you may have whether it be getting more traffic, how to be shared on social media, or if you need more links back to your site.
SEO by Squirrly has a free version that is available in the WordPress Plugin Directory.
Try it out. We would love to hear from you about how SEO by Squirrly is working for you.
When you first start a blog or small business it is hard to grow your Facebook followers and get new likes. It seems that other Social Media platforms like Instagram are so much easier to gain followers which is true. One thing to keep in mind is Facebook is still King when it comes to Social Media. Over 1 Billion users log into Facebook every day! It is the number one used Social Media platform. So if Facebook dead? Far from it. It just takes some cleaver marketing to get your blog or business seen on Facebook.
Grow your Facebook followers by contributing
One way to grow your Facebook followers is to find other successful Facebook pages or communities that compliment your blog or business. Remember compliment, not compete. Find 8-10 pages that you could offer to provide content on a weekly or monthly basis. In turn they would do a “shout-out” to your Facebook page and link to your page. So it would look something like this:
When you approach different pages offer to create content in a specific category for them. Maybe you have an amazing recipe site that moms just love and you want your content to be shared on a sewing blog. Both of your blogs have the same demographics that visit your site so their followers will most likely follow you as well.
The more content you help create for other pages the more your followers will grow. Even if you use this tactic once or twice a month you will see your followers grow. This technique also helps take the pressure off of other bloggers or Facebook pages that you may want to work with so they don’t have to create as much content for Social Media. Again, it’s important to remember to pick Facebook pages that compliment your blog or business and don’t compete. Competitors are less likely to share your content.
Get more Facebook Likes through Promotions
Another technique to grow your Facebook followers or likes for FREE is to offer a service or product swap promotion. To do this you will want to identify 20-30 Facebook pages that has a similar audience to yours. To do this you can get a feel for your audience by looking at your Facebook insights. This will tell you if the majority of your followers are men or women, the general age of your followers and where the are from.
If you have a crafting blog you will probably have more women followers from the ages of mid 20’s to 60’s. This group of people probably also enjoy blogs about cooking, maybe home organizing or even fitness. It’s easy to make a list of other blogs or businesses you want to work with. You can create a spreadsheet to keep track of all your potential contacts. Here is an example:
You will want to make a list of all your potential blogs or businesses you want to work with, their URL, and how many followers they have. Then when you do a promotion swap record how many new followers you get. If it’s a good number of new followers you will know what brands or blogs you want to continue working with in the future. When you contact a potential blog or business here is an example of what you can say:
This technique is most successful when you are contacting Facebook pages that have similar follower numbers as you. so if you only have 100 followers find someone that has about the same. This works quicker for Facebook pages that have more followers. The more followers another Facebook page has the more followers you will get in return.
Have you tried these techniques? Make sure you comment and tell us about your experience. What’s working for you?