3 Things to Consider When Branding Your Small Business

The first thing to consider when starting a small business is to select an interesting name and logo for branding purposes. Those two components of the business will be seen on everything associated with the products or services offered. Signs, business cards, the entrance, the website, promotional material, letterhead, and social media sites. A name that sounds ordinary, or a logo that is dull, will be forgotten quickly. Once a name and logo is selected, branding can begin.


Understanding the Concept:

It is important to be able to answer the question of what is branding, in order to be successful at it for the business. Branding is the total package of what the business does, what unique qualities it has, and how it communicates with customers. It is conveyed via the the name and logo, any slogans or tag lines, images or characters associated with the business, and messages found in content. If branding is done well, the business will be recognizable to large numbers of people.

An example of iconic branding is Nike. People all over the world recognize the company name, the logo, and various items within the product line. They also associate it with high quality sports wear and sneakers. Some branding is so successful, it replaces the actual name of the business in common culture. An example is “iHop”. Most people will say “iHop” when referring to the International House of Pancakes. The acronym is more known than the original name of the business.

Try to keep it simple when creating a brand. If it is too complicated, or difficult to remember, it will not connect with customers. Focus on the one element of the business that sets it apart from the competition. That can be a unique product, a method of service delivery, or a new type of restaurant. An example of simple and focused is the oil changing business called “Jiffy Lube”. It was one of the first places that provided quick oil changes for customers. People did not have to make an appointment, or wait long periods of time for service. The name basically says it all in two words.


How To Promote the Business:

When the brand strategy part of branding your small business is done, the process of promoting the business can begin. Small business typically have tight budget constraints, so creativity will be crucial in brand marketing. Start by ensuring the products made, or services provided, are of top quality. It is easier to promote a business that is consistency better than the competition in some way. That can mean offering better value, excelling at customer service, lower pricing, or doing things a bit differently.

Once a difference is established, work at maintaining what sets the business above the business across town. Many businesses start off great, and then fizzle out after a little bit of success. Some electronics companies, clothing manufacturers, and chain restaurants, for example, are now struggling because they did not continue to offer that extra value, better food, higher quality, or lower pricing.

The easiest way to promote the business is to nurture customer service. Improve procedures and practices, implement customer feedback into policies, and let customers know how much their business is appreciated. A customer who feels valued is the best advertisement any business can have. It cannot be purchased, yet it is priceless. People will recommend the business to friends, mention it on their social media pages, and write wonder reviews for the business.

things to consider when branding your small business-pinterestBeing Creative:

A clever way to promote the business is to partner with other businesses to host a special event or promotion. That will be cost-effective, attract customers, and provide wide exposure for the business. A few local businesses that cater to children, for example, can arrange a fun day in the park. That can be beneficial to a kids clothing store, a toy store, a business that custom builds playground equipment, a martial arts school, and even a daycare center.

Dividing the costs makes the event affordable, and having a variety of activities will draw a large crowd. In one afternoon, the branding of the business can be seen by hundreds of people. They will get familiar with the name and logo, learn about the unique characteristics of the business, and make a connection with staff. One or two community events each year can increase customers, and revenues.

Are you ready for Social Tenacity?

Friday Finds – SEO by Squirrly

Optimize your WordPress Website for SEO


When you write blog posts on your WordPress site is not enough to get Google to index your newest post and make sure your post is optimized for the keywords that you are targeting. Everyone talks about the Yoast SEO plugin for your WordPress site, but another plugin that we found this week is called Squirrly. Here at Social Tenacity we use both plugins. They both look at Search Engine Optimization a little differently. Let’s take a closer look at SEO by Squirrly.


SEO by Squirrly WordPress Plugin

Squirrly shows you real time optimization so as you are typing your article or blog post it tells you what you need to add in order for your post to be optimized for your specific key word. By using the prompts that Squirrly gives you your traffic will increase.

SEO by Squirrly


If you don’t know what keywords to optimize your post for it will help you find which words fit best with your post and what your customers are searching for. There is also great reporting and tracking that not only shows your analytics, but it also shows you how to fix the problems that you may have whether it be getting more traffic, how to be shared on social media, or if you need more links back to your site.


SEO by Squirrly has a free version that is available in the WordPress Plugin Directory.


Try it out. We would love to hear from you about how SEO by Squirrly is working for you.

Grow your Facebook Followers for FREE


When you first start a blog or small business it is hard to grow your Facebook followers and get new likes. It seems that other Social Media platforms like Instagram are so much easier to gain followers which is true. One thing to keep in mind is Facebook is still King when it comes to Social Media. Over 1 Billion users log into Facebook every day! It is the number one used Social Media platform. So if Facebook dead? Far from it. It just takes some cleaver marketing to get your blog or business seen on Facebook.


Grow your Facebook followers by contributing


One way to grow your Facebook followers is to find other successful Facebook pages or communities that compliment your blog or business. Remember compliment, not compete. Find 8-10 pages that you could offer to provide content on a weekly or monthly basis. In turn they would do a “shout-out” to your Facebook page and link to your page. So it would look something like this:


post curation


When you approach different pages offer to create content in a specific category for them. Maybe you have an amazing recipe site that moms just love and you want your content to be shared on a sewing blog. Both of your blogs have the same demographics that visit your site so their followers will most likely follow you as well.


The more content you help create for other pages the more your followers will grow. Even if you use this tactic once or twice a month you will see your followers grow. This technique also helps take the pressure off of other bloggers or Facebook pages that you may want to work with so they don’t have to create as much content for Social Media. Again, it’s important to remember to pick Facebook pages that compliment your blog or business and don’t compete. Competitors are less likely to share your content.

Get more Facebook Likes through Promotions


Another technique to grow your Facebook followers or likes for FREE is to offer a service or product swap promotion. To do this you will want to identify 20-30 Facebook pages that has a similar audience to yours. To do this you can get a feel for your audience by looking at your Facebook insights. This will tell you if the majority of your followers are men or women, the general age of your followers and where the are from.


If you have a crafting blog you will probably have more women followers from the ages of mid 20’s to 60’s. This group of people probably also enjoy blogs about cooking, maybe home organizing or even fitness. It’s easy to make a list of other blogs or businesses you want to work with. You can create a spreadsheet to keep track of all your potential contacts. Here is an example:


spreadsheet swap promotion


You will want to make a list of all your potential blogs or businesses you want to work with, their URL, and how many followers they have. Then when you do a promotion swap record how many new followers you get. If it’s a good number of new followers you will know what brands or blogs you want to continue working with in the future. When you contact a potential blog or business here is an example of what you can say:



Hi (blog or business admin),
   My name is (your name) with (your blog or business). I have been following your Facebook page and I loved your post about (whatever you liked on their Facebook feed). I feel like we have an audience with similar tastes. Our Facebook page targets (your target audience) and I post about (your blog or business posts). I have (number of likes) Facebook followers and usually get (number of engagements) engagements per week. You can see my Facebook page at (your Facebook URL).
   Since we have a similar audience I was wondering if you would be interested in doing a promotion swap. I would love to share your content on my Facebook page in exchange for you sharing my content on your page. When I share your content I will also tell my followers to check out your page and like it. This way we can both grow our Facebook community. If you are interested please let me know. Thank you so much for your time. I look forward to hearing from you.
(your name)



grow your Facebook followers for free

This technique is most successful when you are contacting Facebook pages that have similar follower numbers as you. so if you only have 100 followers find someone that has about the same. This works quicker for Facebook pages that have more followers. The more followers another Facebook page has the more followers you will get in return.


Have you tried these techniques? Make sure you comment and tell us about your experience. What’s working for you?