Do you have a CEO mindset? Many people just dive into business blindly and start following their leader. But following your leader doesn't always mean the path to success. Some Network Marketing companies train their distributors more like long-time employees with benefits rather than as their own boss.
Way back in the day when I first started with Mary Kay, the first thing they taught us was all about the company. From the year it was established to what it represented. Our uplines wanted us to know we were a part of building that direct sales company's credibility.
But this strategy only benefits the company, not the distributor. This all comes back to branding. I have recorded a couple videos about branding and you can access them here.
Brand Yourself, Not Your Company
Branding is developing yourself. It is the art of making yourself identifiable in how you look, what you represent, and how you make people feel. Create a brand around whatever you love the most about your direct sales company or product. Your company becomes a piece of you and your brand. Your company should NOT be all there is to you. Tune into this podcast episode all about branding yourself, not your company.
Maybe you like to help people with makeup. If that's your thing, you are likely super passionate about it. What comes from being passionate about makeup? You feel more confident and beautiful. These are the outcomes you are going to be talking about rather than talking about the company information. It's all about those results you will be producing.
Treat Your Business Like a Business
It took me a really long time to understand what that meant. I thought I was treating my business like a business, but I wasn't. I didn't have that CEO mindset because I never knew what it was like to be a CEO. It wasn't until I started investing in myself to learn more about how businesses really work. That's when I really understood what ‘treat your business like a business' meant.
I started paying attention to the numbers and marketing. I began to really adopt the CEO mindset at that point. Looking at the WHOLE scope of my business not the health of the company I was with was when things really began to change.
Having an email list is the lifeblood of your business. I knew every single month I could send one or two emails out and meet that $500 minimum Scentsy had required for us to receive our downline pay. Understanding how a business actually works will help you treat your business like a legit business.
Why Cold Messaging Won't Grow Your Business
Don't randomly message people. Do businesses in your town do that to you? Does your local dealership call you when they get a new vehicle model in and persuade you to buy it? Does your local flower shop call you and tell you all the reasons why you should buy their flowers? They don't. Neither should you. Treat your business like a real business.
Look at what is working in other businesses & Develop Your CEO Mindset
I looked at the coaching industry and was able to craft my business around strategies that worked for them. They were selling the result via webinars which is one of the best ways to get yourself out there. So I created my program around that and watched my business flourish.
Always be Reading to Develop Your CEO Mindset
I hated to read in school. The first chapter book I ever read was in 4th grade. Even in high school I hated it. Eventually I discovered I really like listening to books. I get on Audible and listen to 2-3 books a month. I love marketing books. Marketing is something that I am really passionate about and I love learning new strategies.
Find something you are passionate about. It could be a business or personal development book. There is one book called Great By Choice. He talks about businesses over the last 20 years. He looks at different companies and talks about things they did that kept them innovative even during recessions. Reading gives lots of information and inspiration. (A good money mindset book is Secrets of The Millionaire Mind).
I hope these tips help you start to develop and own that CEO mindset. It is crucial for the longevity and success of your business. For more training and insight, join our community here.