The 3 Biggest Network Marketing Myths Busted: Lies You’ve Believed

Myths maybe your upline is telling you. There are 3 biggest network marketing myths that I have found that we are going to BUST today.

Myths maybe your upline is telling you. There are 3 biggest network marketing myths that I have found that we are going to BUST today.

Myth #1: It’s all in the timing

Have you ever heard the saying “this is a ground floor opportunity?” Maybe someone was introducing you to a company and trying to get you to join them on their network marketing journey. This myth can be used as leverage for opportunity or can be used as an excuse for why distributors aren’t doing well in their company. Let’s bust through this first myth.

Does it help to be one of the first consultants in a brand new company? Of course! It helps you get the name out there and since it’s new and exciting allows you to reach out to more people. However it’s a ton of work. In the beginning there are a ton of unknowns. A company may not do very well.

I was of the first consultants of a new direct sales company. So I pushed it and I worked super hard. I built it up and a year and a half later the company went under. Joining a startup business can go either way.

When I was with Scentsy, I was not one of the first consultants to sign up. I knew a girl who was the 5th person in the company and she didn’t do much with it. So being FIRST doesn’t equal success. In a year’s time, I was making more money than she was. It’s NOT all about the timing. The question is really: How hard are you willing to work?

Myth #2: Saying your company is for EVERYONE

Have you heard this one? Of course you have! Your company probably tells you their product is for everyone and that is because they have consultants and distributors from a variety of backgrounds. But this is not quite right. You don’t want everyone to join your team. When you look at your product, sure it can be for everybody. But do you want to work with everybody? Sell to everybody? You need to know who your ideal customer avatar is.

Your goal should be to create a community of like-minded people who are like you. Because these are the kind of people you will do best with. From customers to business builders, these will be your people and you will be able to serve them.

I was a stay at home mom and feeling lonely. I longed to connect with other people who understood me. So these are the kinds of people I enjoyed connecting with. This community is also full of people I know how to help. Your job is to find out their problems and offer a solution.

Myth #3: Just don’t quit.

Your upline or friends in business may say some of these things:

“It’s okay you can do it.”

“You’ve got this.”

“You only fail if you quit.”

Well… the thing is if you don’t work your business, it’s not going to grow. Instead of saying “just don’t quit..” they really should say “just don’t stop taking action.” It’s daily action that will drive your business to success.

Let’s say you are trying to get parties booked and get your calendar full. If you just sit there hoping people will reach out, it’s not going to fill itself. Taking action can look like calling past hostesses, sending out messages to your WARM market, going LIVE, etc.

You also need to make sure you are making your asks and offers all about the person you are speaking to.

Find out what they really want. What are their pain points? What are their problems? How can you genuinely help them achieve what they are going after?

Pick one action step this week and show up in your business. We would love to hear about it. Come and join our community and share with us!

How to Set Yourself Apart From Thousands in Your Industry

The hardest thing about being in direct sales is that you have hundreds of thousands of reps doing the same thing you are. Learn how to set yourself apart.

The hardest thing about being in direct sales is that you have hundreds of thousands of reps doing the same thing you are. Everyone is being taught by their upline and asked to duplicate it to every person who joins the company. So how do you set yourself apart from thousands in your industry?

The number one secret to standing out in your industry is to KNOW WHO YOUR AUDIENCE IS.

This is so important because you will craft everything you offer according to who you are speaking to. If everyone is selling the same thing, you’ve got to get specific on who you are helping and how you can set yourself apart.

What you need to do:
1. Find out who you want to help (busy moms, over-worked corporate CEOS, freshman college students, etc.)

2. Find out what they NEED and that you can help them with.

3. Create something for them that is tailored to that need. Find a way to creatively use your products and services to create a package that is appealing to your ideal client.

When I was in Scentsy, I used to put together bridal shower packages for people to gift their friends with who were getting married. People use to gift Scentsy all the time as a bridal shower gift and I sold this package A LOT!

I also packaged together car kits so my customers could have nice smelling vehicles all the time. I simply took our hanging freshners and combined them with our room spray and offered the bundle. It’s really that simple.

Think about how you can use your products in a different way than everyone else in your company. Here’s a little secret: Most people are offering single products to EVERYBODY. They haven’t mastered a specific person they are targeting or want to help. They are just looking for anyone with a “face.”

Another Example:

BeachBody: You can target new moms who are looking to go back to their pre-baby weight. So you can take the products and workouts and tailor them to fit new moms. Write up a daily plan on how they can use your products from BeachBody to help hit their goals and then offer them a community (Facebook group) where other new moms are all working toward their goals and can hop on once a week for a LIVE workout with you.

Get clear on WHO you are helping so you can set yourself apart in your industry!

If you want to explore your ideal client further, tune into our podcast episode 11: How to Utilize a Avatar to Find Your Ideal Client.