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EP41: Making Your Strengths the Heart of Your Business


“Take your strengths and ask yourself, ‘How can I play to these in my business?’”

Brooke Elder (10:01-10:05; 10:41-10:44)

Your strengths are those characteristics about you that make you great. When you know your strengths and develop your business around what makes you great, you will be amazed at the impact you will have.

Melissa Campbell is our in-house strengths professional. She helps all our clients find their strengths and know how to make them the heart of their business.

“When we find out the talents that are truly authentic and work on those, it makes everything about us feel more genuine and more authentic.”  -Melissa Campbell (1:51-2:05)

We often don’t recognize our strengths because they come so easily and automatically to us. Or, we don’t recognize them as good characteristics because others have reacted to them because they are “different.” Some of us struggle with talent envy. We see the desirable traits of others and try to emulate them. Often, we end up working on our weaknesses rather than focusing on our strengths.

How to Discover Your Strengths

Professional assessments can be so valuable in helping us assess our strengths and refocus our energy towards the areas of our lives that are waiting to flourish. There are two different strengths-finding tests we strongly recommend.

The CliftonStrengths Assessment

This assessment finds the way you naturally think, feel, and act and gives you your top areas of talent. When you work on those areas of talent they can become strengths. With knowledge, skill, and practice, you can take those areas of talent and build them into something that is amazing.

To take the test, you can buy the book StrengthsFinder 2.0 on Amazon for $15 which includes a coupon code to redeem for the test on their website. Or, you can go directly to their website to take the test for $20.

The VA Institute Character Strengths Survey

This survey is a simple self-assessment that helps you understand your core characteristics. Melissa prefers StrengthFinder because of how in-depth it goes. But if you want something free, the VA Institute Survey is the next best thing.

“When you work at something you’re already good at, you’re going to be more successful. Rather than taking your weakness up to a point where it would be somebody else’s talent, focus on your strength and the sky will be the limit to how much you can improve and the impact you will have.”  -Melissa Campbell (4:24-4:41)

Once you know your strengths, you’ll also realize what you’re not good at. Instead of trying to be good at those things you’re not, find people to join your team who have those strengths. Intentional delegation is key to creating synergy within your team.

Your aim in your business this week is to have each person on your team take the strengths test and then discuss it together.

Knowing the strengths of each person will bring unity to your team. It removes animosity and helps you understand each other better. Discuss with your team how you can use your individualized strengths to work together. A strong team is one that focuses on the strengths of each other. It’s time to stop focusing on your weaknesses and let your strengths push you forward towards the impact YOU were meant to make in this world!

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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