Hey, guys. I wanted to talk a little bit today about how to be a rock star on social media. We all are trying to build our businesses through social media, and that seems to be like, all the rage and our companies are even telling us to post three lifestyle pictures, and three business posts, and three whatever. There's the three, three, three rule, and all of these different ways that we're supposed to build our business online.
You may have tried that, and said you know what, this really doesn't work for me, or sometimes you may have tried something, and then it worked awesome for you. I remember seeing a lot of other of my like, sideline sisters that were posting all of these awesome things about my director asked me, or challenged me to do this, this and this, or sell this many things by this day, and I really need your help, blah blah blah.
Here's the thing, Facebook does not like those kind of posts anymore, and they're cracking down on people who are doing those sort of posts. So, if you were doing any kind of promotional posting on your personal page, you are running the risk of having your Facebook page shutdown. And I've seen it, I've had friends that this has happened to, that they have been posting promotional kind of posts, and their whole Facebook account gets shutdown.
So, don't be posting those kind of things on your page anymore. I know some of you may be like, well, that's what I do, how am I supposed to work my business now, right? That's why you have a Facebook business page. That's where the promotions go. Because of everything that's happened through Facebook, they're really trying to get back to their roots of Facebook is there to connect people with people, and it's not about promotion, it's not about trying to sell things to other people, that's not what the purpose of Facebook is. The main purpose of Facebook is to connect people with people. If you are doing lots of spammy kind of promotional posts, and you're doing it on your personal page, that's not what it's meant for, and so Facebook is going to start banning people, and they're cracking down on people more and more.
So, my advice to you is if you don't have a business page, get one. The other thing that you could do is you can create a Facebook group, and in your group, then you're able to talk to people and have a community, and things like that. If you guys have any questions, you can type them in the chat. I'm going to get a drink really quick. I've been talking all day, so sometimes you just need some water. Right?
So, make sure that you are posting either if you're having any kind of promotional stuff that you want to talk about, you're going to do that on your business page. That's a perfect place for you to talk about any specials that you have, or things that you offer.
Creating a community in a Facebook group is really the best way to prospect. So, if you're looking for either recruits or customers, having a Facebook group, building this community around something that you're passionate about is really the best thing. And when you build this community, you want to build it around what you're passionate about. You want to build it around something that you love, and then you can show them how your business opportunity, or the products that you have, have blessed your life and have helped you.
This is the thing that I see, I had someone send a question to me the other day that said, “What is the best post that I can put out there to get recruits to come to me?” So, in Social Tenacity, we call like, organic posting, we call it foundation traffic. And what foundation traffic is, is it's just free traffic. So, it's ways to talk to people by posting in groups, by messaging people, so it's really that kind of groundwork of talking to people through social media. And so, she was asking like, what is the best post, or what's the best thing that I can say to make my foundation traffic work?
Really, the problem with that question, and maybe some of you are like, oh that sounds like a great question, I want to know the answer to that. The problem with that question is, she's asking the wrong question, because she's looking at my motivation is, I want to get a recruit, and I want to get a customer. What is that? That is like, arrows in, right? That's only thinking about yourself, instead of focusing everything arrows out. When you focus everything arrows out, and you're focusing on other people, and you're focusing on bringing value to other people, the thing is, when you do that, people just come to you. It's amazing what happens when you are arrows out all the time, and you're always thinking like, what are the things that I can do that can bring value to other people. When you bring value to other people, they see that, and they message you.
So, we had one girl that's going through our in pursuit of recruits program, that she just by bringing value in other groups, she has tons of people messaging her, and wanting to know about her opportunity, and wanting to know about what she's doing, and she's getting recruits that way just by bringing value. She's not even posting in other groups, she's just commenting. And just from her comments, she's getting people reaching out to her.
That's what we need to focus on, is we need to focus arrows out instead of arrows in. When we're doing those promotional posts on our personal Facebook page, like you think what's the motivation behind that. The motivation behind that is I want to get customers, I want to get recruits. That's the reason that you're posting it. And when you're posting about things that are arrows in, and you're not thinking about how can I bring value, then that is where you become this like, spammy network marketer, and that's not what we want. We want to be authentic, we want to be an influence. And how do you do that? You do that by arrows out. You do that by bringing value.
Really, you can't bring enough value. So, that is really the secret behind any marketing, is bringing value to others, because the more value you bring, the more people are going to follow you, and they're going to see that you are an influencer, because you're helping so many people, and you're doing in a way that like, you're not helping them because you want to get something out of it, you know. I'm sure you have like, one of those friends that they ask you to help them move, and you're like I'll go help them, but you know once that happens, then they're going to ask me to do something else for them, or they like, expect something back. They have those ulterior motives, and that's not what you want to do. You don't want to be posting these value posts being like, well, I'm going to post this, but I know if I post this, then I'm going to be able to get recruits, and that's really what I want to try to do.
That's not our purpose. Our purpose is we want to just bring value, and the thing is, the more that you are focused on helping others, then the bigger your business is going to be, because people can see that authenticity, they can see that you really, from your heart you, you want to help others. When that's your focus, and just bringing value to other people, you're going to have so many more people that are reaching out to you. Wouldn't it be nice instead of thinking, okay, I need to post three posts about my business. I need to post three posts about my personal life. I need to, like, you're trying to figure out this whole thing just so that way people are going to be coming to you, or so that way you can have someone comment, and then you reach out to them, and you try to get them to become a recruit, or you get them to become a customer.
That seems to take so much more brain power to me than thinking, what value can I bring today. When you think what value can I bring today, and that's what your focus is, it's so much easier, because you don't have to think, well, how can I manipulate this situation so I can get this recruit, or I can get this customer, or I can do this and that. It's always focus arrows out of how can I help other people. When you are truly doing that, and you're looking to how can I help others, that's when your business is going to grow. That really is the secret of marketing.
So, if you want to be a rock star on social media, you need to be bringing value every single day. So, what are some things that you can do to bring value to others? It helps to know what your purpose is, like what are the things that you want to create? What are the things that you want to help other people? Most of the time, the people that you want to help are people who were two or three, maybe 10 steps behind you.
You can think, I remember back when I was blah blah blah blah blah, and now I want to help people. That's what everyone does. That's the reason that I'm here, because I remember what it was like to be a brand new network marketer, and to think, okay, I don't know what I'm doing, I want to post things on Facebook, and I would do everything. I would post the cute little memes of buy my stuff, or join it's only $99, like, I've done all of that stuff, and there's been times where it worked really well, and there were times where it didn't work at all. And I just looked like one of those spammy people. Like, I've been there, and I've done that, and I found a better way. I found a way that is authentic to who you are, and I found a way that it doesn't make you feel icky and gross inside to market that way.
So, if you are really struggling with something, or you did struggle with something, and now you've gotten over it, those are the kind of people that you can help. Like, I can help you guys, because I was there, and now, I am in a better place, and so I can go back, and I can teach you, and I can show you the way and the path that I took to get my business from getting zero recruits to averaging 8 to 10 a month, and doing that all a very authentic way that didn't feel spammy or gross, and I had people joining my team that stayed on my team. They weren't the ones that were just like the kit snatchers, and they weren't the ones that they would just join for the discount. They were ones that really wanted to build this as a business, and build it up.
Those are the things that I teach you, and those are the things that we talk about in our in pursuit of recruits program. So, if you are interested in learning more about that, you can always go to socialtenacity.com/apply, and you can talk with me, or one of our members of our team, and we'll go over everything that we do to teach you about all of that. And I just wish you the best, and I would love for you in this group, like share with us what are some of the things that you are doing to bring value to others. What are some of the posts that you're doing? How are you bringing value to others? If you need help figuring out how to bring value, post about it in the group. We're all here to help you. My entire team is in this group to help you to provide all of those things.
So, if you need help, post about it. Let us know what value you're bringing, and don't forget to share this with your team. If your team is not in this group, you can invite them into this group, and then tag them in this video, so that way they can watch it, as well. So, let us know what value you're bringing, and we will talk with you all soon.