The number question we receive across the board from network marketers is “How do we get recruits?!” We have put together this 3 part blog series to help you in your recruiting efforts. Part I is all about the Recruiting Roadmap: Creating an Offer.
What is it you have to offer? What do you have that nobody else has?
Let’s talk about some examples:
For me, I was all about systems. Systems are the things that saved me. I had little kids and tried to be a stay at home mom with a husband who worked crazy hours. I had to be creative and find ways to free up my time so I could do all the things necessary. So systems was the way I was able to do this. My systems were plug and play and I allowed my team to use them!
I am sharing these systems inside of the Secret Society.
Network Marketing already has a leg up in the business world than a “normal entrepreneur.” It is a business in a box. The company takes care of the product, the customer service, returns and exchanges, and testing. All you have to do is the actual marketing. I recently talked to an alumni from IPOR and she said “The biggest thing she learned going through IPOR is how much she loves her network marketing business. It’s so much simpler than running her blog.”
There is so much support in network marketing.
This is not always the case of traditional online businesses. You have this automatic built in support system whether that is your upline or a sideline sister.
When we start creating our offer, we are going to take our products and find a problem we are going to solve. Your potential recruits don’t know where to start. You can show them how your opportunity or product helps solve ONE problem. More specifically, finding what is that ONE problem you can solve when it comes to recruiting.
My number one problem was I wanted to retire my husband. I wanted my kids to have a dad and I wanted my husband back. I chose network marketing to do that. If I was only looking for people who wanted to retire their husband, they are going to work hard. My offer could be I could help people create a business that would produce an income that would help them retire their husband.
If you look for the same type of person to recruit, it is going to be WAY easier to help them build their business. When you recruit everyone, it's kind of like having an entire class of different aged children. It’s a lot harder to manage than a room of people within the same range! That is exactly what we are doing when we are building a team!
Your task for the day: Start brainstorming what problem you had or what problem the rockstar on your team’ had that your company solves.