It’s so challenging to be authentic in your direct sales business when every company is teaching the spammy weirdo method. You know the one—reach out to anyone with a pulse, post a lot of memes on your Facebook page, and make sure your life looks picture-perfect in all your social media.

The problem with trying to pull off this type of marketing is it can leave you totally burned out.  Did you know that most new recruits never make it past the 90-day mark? Those kinds of stats are pretty enlightening on why it’s difficult to grow a team.

Thankfully, there is a better way to make a living through direct sales, even though it’s probably not what your upline taught you. If you want to grow your business to new levels and not feel like you’re chasing your friends and family, here’s some rules to follow.

One: Go for the Cold Market

Even though your friends and family love you, they’re not the best choice for growing your business. They’re a great place to start, but you’ll want to hurry and move away from your close circle.

It seems counterintuitive since they love you, but even your most supportive friends and family members can only buy so many of your products. No matter how great your product is, don’t make your mom or sisters have to stock up a small closet just so you can reach your monthly sales volume!

The thought of reaching out to the cold market scares a lot of people, but once you start doing it you—and doing it the right way, to the right people—you’ll find it can actually be a lot of fun.

Two: Target the Right People

This is something that a lot of direct sales companies get wrong. They usually urge you to talk to everyone you meet about your business because “it’s a numbers game,” they say.

That’s partly true. Yes, you do have to reach people in order to get sales and recruits. But there’s no product sold through direct sales that’s perfect for everyone, even if they could use your it.

For example, just because (most) people use shampoo and toothpaste, doesn’t mean they’re the right target market for your business’s particular shampoo and toothpaste. Some people only use baking soda on their teeth. Other people are never going to want to pay more than two dollars for a bottle of shampoo. And that’s ok!

The best way to find the right people is to find a particular niche. A niche is a very thin segment of the market. Think your niche is tired moms? Nope, too broad. A true niche is going to be very specific, like “Tired moms over age 35 with toddler twins” or “Menopausal grandmothers who love goat yoga.”

Marketing to a niche does take more time up front: you have to figure who these people are and where to find them. But once you find that sweet spot, you’ll have a group of people who relate to you, who love you, and who are excited to buy anything you sell.

Three: Serve your Niche

Here’s where things get fun: provide value specifically for your niche market. You can make checklists for innovative ways to use your product, write fun newsletters, and create special groups for your niche. Give your “tribe” content that goes beyond just what you’re selling.

Become the resource, the go-to person, for your niche. If grandma likes goat yoga, she might be interested in a funky headband, ways to do yoga with grandchildren, or building strong bones with lifting weights. Or, if she really loves what you have to offer, she might just become your next team member!

Four: Be Vulnerable

Don’t be afraid to show up as who you really are. Trying to make your “laptop lifestyle” look like something out of a celebrity magazine isn’t going to fool anyone. Chances are that even the celebrities are faking it for the camera!

Not only do you not have to have a picture-perfect life, but you shouldn’t try to make it appear that you do. You’re going to be a lot more relatable if you keep things real. If you’re having to “fake it” for your niche, then you need to go back and think about who you truly want to serve.

People like to buy from people they can relate to—especially if the person is like them, but has overcome some sort of problem. It builds trust and gives them hope.

Five: Do Online Right

You’re going to stand a far better chance of finding your niche when you’re able to do it online. Your yoga-loving grandmothers are probably scattered from coast-to-coast. Or there may only be a handful of 35-year-old moms with twins in your town, but once you open your search to the online world, you could be potentially reach tens of thousands of moms, depending on the market to which you can sale.

We’ve got an in-depth webinar that is going to teach you exactly how you can use the power of the Internet to find your niche, grow your sales, and recruit new members in the next 12 months…all while staying true to yourself and avoiding burn-out.

To access the training, sign up here:

Good afternoon, evening, depending on where you’re coming from, or where you’re at. It could be evening or afternoon, but I actually thought about coming to you guys and talking about this early this morning. I don’t know how many of you guys have a regular morning routine. There’s a book called, The Miracle Morning. Many, many entrepreneurs and business minded people alike, they follow this formula for having a great morning routine. How the great morning routine can set your day for success.

I think a lot of times we set goals for ourselves, and routines, and expectations for ourselves, and we have this idea in our head. We think about how we want it to look, and what the best possible scenario would be. When we fall short of that, we give up. Let me give you an example.

In my morning routine I have several things that I would like to do. Sometimes I wake up late, sometimes I don’t feel like working out, sometimes I have all the energy and all the time to read all the things, and do all the quiet time. But, I often feel like a failure when I don’t do all the things I wished I could have done during that routine. Often, it’s all or nothing for some of us, right? Especially you type A perfectionists out there. You will have a goal for yourself, whether it’s the income producing activity you’re going to do that day, or how many reach outs, or what your marketing plan’s going to be, or how much money you’re going to spend on ads, and how frequently you’re going to change it up, or check your progress.

Sometimes when we don’t make those, our own expectations, we just give up and say, “Ugh, I blew it.” You know? But really, the key to success in your business is just being consistent. It doesn’t matter what your action is, but as long as you’re consistently doing it. Even if you’re failing at something, to be consistent and making tweaks, and actually showing up, and doing the things that you need to do. That is what is going to bring you the greatest success. Network marketing, those who quit don’t win, right? Those who stick it out almost always win, because their consistency, and figuring out things over time, the lessons that you learned just by experience. Those are the things that are going to lead you to long term success in your business.

As a marketer, that’s really what we are, right? If we start thinking of ourselves as business owners and marketers, we’re responsible for the results in our business. We’ve got to try a bunch of different things till we find that magic sauce. That magic thing that really, really works. I want to encourage you today and tomorrow mostly, when you start your day, to have the end in sight, and have a goal for yourself. But, when you don’t meet the mark, keep going and do it anyways. Don’t let a little bit of failure, a little bit of not meeting your expectations stop you from consistency. Because, consistency over time builds up and brings you great success no matter what it is you’re doing.

I just wanted to encourage you, it’s kind of a pep talk to myself, and I know that if I needed the talk, you probably need it. Just wanted to cheer you on as you chase this dream of becoming independently, financially independent, and a leader in your business. Thanks so much. Share this with your team if you found it valuable, and we’ll catch you on the flip side.

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While there are certainly other opportunities available, multi-level marketing (MLM) continues to be one of the best ways to build an exciting, profitable business. The biggest single problem MLM businesses have is recruiting solid individuals to grow their teams. Today, word-of-mouth and face-to-face recruiting are still valuable, but finding ways to get recruits online is proving to be one of the best options.

Taking Advantage of the Numbers

Most MLM entrepreneurs simply don’t have the time to talk to enough people to grow their networks. That’s why discovering the latest strategies to grow your network marketing business online is crucial for success in a highly competitive niche. Too many people assume that it’s relatively simple to succeed in multi-level marketing. True success requires a time commitment and the willingness to use the expertise of others to grow a business.

Numbers matter. That means contacting more prospects in any given time period generally results in better outcomes. However, that’s not the whole story, as only a small percentage of those entering MLM truly take advantage of their opportunities. So, how can a new MLM business attract the best prospects to join their team?

Identifying the Best Prospects

Look to the experts when learning how to grow your direct sales business online. Virtually every recruiting expert stresses the importance of qualifying the best candidates to join your MLM team. While there are bound to be people willing to sign onto your team, not everyone should. There are too many people who simply don’t have the personality or drive to become MLM success stories. It’s important to spend your time working with recruits who have the most potential.

Teamwork is always a big part of MLM. That means you need to be able to work with recruits effectively, and personality or goal differences can make that difficult at best. When learning how to grow your direct sales business online, selecting the best candidates to become associates is certainly going to be important.

Finding New Sources for Candidates

Just like MLM itself, the process of recruiting is constantly evolving. Today, one of the best strategies is to market your direct sales business through facebook. Quite simply, using social media sites for any marketing opens an array of possibilities. If you really want to grow a MLM business today, social media is going to play a big role in achieving your goals. Again, however, pay careful attention to how the experts recommend you use facebook to grow your direct sales business.

Ask for Referrals

Every prospect probably knows other individuals who might be good fits for your MLM business. Don’t assume your online contacts will simply offer referrals, ask for them.

Get Started Today

Recruiting is and always will be the most important way to grow an MLM. Using the online opportunities simply expands the options MLM markets have at their disposal. Don’t ignore using online strategies to grow your team.