Hey, everyone. It has been a while since I came into this group, and I have been thinking a lot about what are some of the things that you need help with? What are some of the things that you're struggling with?
When I was looking through what people have been asking questions about, what people have been messaging me about, I found that 90% of network marketers don't understand this about their business, and that's a lot of people who don't understand this.
So I wanted to teach this concept to you today, about what you're not getting about building your business. Maybe it's that you are trying to get recruits, or you're not getting the customers, or you're not getting the sales you want.
My guess is that it's because of this one thing, and what this one thing is is you caring about your numbers and yourself instead of caring about bringing value to others.
I had someone ask me, “What is the best Facebook post that I can put together, so that way I can get a recruit?” I thought, “Okay, that's a great question,” and you may be thinking, “Oh, I wonder what that is, too.” But here's the thing: You're coming at it at a totally different perspective than you need to be, because it's not about, “What is it that I can do to get a recruit? What is it that I can do to get a customer?” That's not what this is all about.
When we're building a business, especially when we really are passionate about the products or the opportunity and we really believe that this can help other people, my guess is that's the reason why you joined your company in the first place. Maybe you tried the products and it was awesome and amazing and you loved it. So you decided that you wanted to share that opportunity with others.
We need to get back to that place of where we want to serve other people, because it's not about us. It's not about how many recruits we have. It's not about how many customers we have. It's about how many people we are helping and how much value we are bringing.
So, instead of thinking, “What is the perfect Facebook post so I could get customers?”, instead, the question you should be asking is, “What can I post today that's going to bring value to my community?”
So let's say you have a Facebook group, and you've been building this Facebook group up. Maybe it's a VIP group that you have, or maybe it's just a Facebook group that you put together of people who are interested in maybe your products or your opportunity. Instead of thinking, “What can I post in that group today so that way they'll reach out to me?”, think, “What can I post today that I can bring value to them? How can I show up in my Facebook group or on my Facebook page or in my business? What can I do today to bring value to those that I am engaging with or reaching out to?”
This doesn't even have to be on social media. This could be at a party. Let's say you have a party booked tonight, and, instead of thinking, “Oh, how many customers can I get? I wanna have a $1000 party.” You're always focusing on the numbers, instead, if you go into that party of, “I want to bring value to every single person who comes to this party today,” and that's your focus, you're going to do so much better, because here's the secret: When your heart is in a place that all you want to do is bring value to others, then the recruits come.
The customers come, because they're attracted to you, because they see that your heart is really where it's supposed to be, because you're not out to sell them. You're not out to be that spammy weirdo network marketer that just wants people to join and that people are gonna be like, “Oh.” You go to a party and people are like, “Oh, I don't wanna go and see that person, 'cause I know they're gonna talk to me about their business and all of that.”
You probably have friends that are like that or have experienced that. I know I have. There are some people that I'm like, “Oh, I don't even wanna talk to that person, 'cause all they're gonna do is talk about their network marketing business and how I should join it, and I just don't wanna listen to that.”
But, instead, if you show up as, “How can I bring value to others?” and you show up saying, “I'm here to help you”. Helping them could be through your products or your service or through your opportunity. All of those things could be ways that you can help them and bring value, but you need to bring them value in other ways, too.
Let's say that you are in doTerra. There's lots of ways that you can bring value, because the products are ways to help people get healthy. Right? They're to help them with certain ailments that they have.
So you can give them other suggestions besides just oils that can help them.
Maybe with the oils, maybe there's other home remedies that you could teach them how to do to help them. Maybe it's to make … I think it's called a poultice or something. That's a really old, like olden days, kind of thing that you could teach them how to make. Just search on Pinterest. There's tons of great ideas on Pinterest.
So let's talk about Usborne Books. How are you going to bring value? I love Usborne Books. My kids love them. We read them all the time. You think about who your target audience is, and I bought a ton of books when my kids were little, because I loved all those touchy-feely books. So you talk about the benefits of why not only is it important to read with your children, but set up a schedule for them to help them, so that way you can read with them.
One of the things that I am doing is family reading time. Today was my kid's first day of school, and so I talked to him this morning. I said, “Okay, you're going to have a family reading time,” 'cause all my kids have to read for 20 minutes. Did you know… Okay, I'm totally gonna get these numbers wrong, but the concept is gonna be right. So I think it was the average elementary school child reads four or five books a year or something like that, where the average adult reads maybe one a year.
So our children are reading so much more than adults are, and so one of the things that we're implementing into our family is that we are having family reading night. Every night, we are having 20 minutes family reading time, where we all are gonna sit down and read together.
I did not grow up in a household that was big on reading, and I actually was behind in reading. I wasn't the greatest reader, and I hated to read. The first book I ever read all the way through, I was in fourth grade, and now I used to teach first grade. Seeing that there were kids that in first grade that were reading chapter books, that was not me. But it was because it just wasn't part of the culture, and you can talk about things like that.
Talk about your experiences and little things that you're doing to get kids to read. So it doesn't have to be about Usborne Books. But, even if they have little kids, you can talk about how important it is to spend that time and how they can get that tactile whatever by feeling all of the books and things like that.
The other thing with older kids with Usborne Books, they have great series, and it's really hard to find a good series for kids. So you can recommend different books or series. Maybe you do a Facebook Live once a week and you take a certain age group, like you're gonna say, “Okay, from third to sixth grade, these are gonna be awesome books, and I'm gonna” … You can talk about books that Usborne sells and ones that they don't.
So if I was a mom and I'm trying to start this whole reading club for my kids, I would come to you and be like, “Okay, what are some things that I can do?” So that's what I would do with Usborne.
With Sseko Designs, I love, I love Sseko Designs and the things that you guys are doing there. So you can talk about how important it is to help other women, and not only in your community, but how you can really reach out to people who are in other countries. One of the things that I think about is I always wanted to have some like an organization or something that I could give back to.
I remember … It was a long time ago. I went to Convention, and at Convention, one of the speakers said, “It doesn't matter how much money you're making, but you need to find something to give back to. Find some sort of organization to give back to.” With Sseko Designs, you're doing that already, and I thought, “Well, I would love to go to Africa and build schools or do things that could go and help other women to really create these amazing businesses.”
Really, it's changing the lives for their families, and you can do that through supporting people in buying the jewelry and things from Sseko Designs. I love that. You can talk about how else can you bring value? Well, a lot of it is, with Sseko Designs, is jewelry and stuff, so this goes to anyone that is in the jewelry industry. You can talk about things to wear on date nights, and you can show different pieces of how this is going to help them and benefit them.
I was someone who didn't really wear jewelry. I really am not that great when it comes to jewelry or makeup. That's kind of the same thing. That's why people in Unique are doing so well at doing all these Facebook Lives on, “Look at all these different looks that you can do,” because they're bringing value. That's why they're successful, is because they're bringing value to other people. They're saying, “Oh, you have a date with your husband? Let me show you how to put your makeup on.”
If you're doing jewelry and things like that, you can say, “You have family pictures.” I mean, how many of you … I mean, most of the people that are on here are women. How many of you hate family pictures? I hate family pictures, because I don't know what to wear. I don't know how to coordinate my family. I don't want everyone to be super matchy-matchy, like everyone in white shirts and jeans. That was kind of like the big thing in the '90s. I don't know how to do all of that.
But if you had someone that, in a Facebook group, their thing was to be able to sit down with you or show you, “Look, here's different outfits you can use” or “Here's how to match your jewelry with what you're wearing,” that's an amazing thing. That's something that you can bring value. You're helping them in these little problems that they have in their life, and when you do that, they're going to like you. They're going to want to follow you.
Then, when you start talking about, “Oh, I love these earrings. These earrings are amazing, and they go with this and this and this. I love that you can dress them up, dress them down,” they're gonna want those earrings, and they're gonna wanna buy them.
So that's how you can talk about your products, where you're doing value. You're giving them value, but then you also are going to get sales on the back end, because that's not … Your whole thing is not, “How can I get someone to buy these earrings?” Your whole purpose is, “What can I do to help other people? How can I bring value, and how can I just make people's lives just a little bit better?”
I mean, I know the first time that someone taught me about concealer, it was amazing. That changed my life, just because I figured out what concealer was and how to use it. So those are the little things that you can help people to do, and it's just by bringing value.
That's why I love Facebook groups, because you can go Live, and it's really easy. You have your own platform, where people are gonna come on, they're gonna listen to you, and you become that expert in your Facebook group.
So if you don't have a Facebook group yet, I would encourage you to build a Facebook group. Start getting your customers, anyone that you meet. If you do fairs and shows, you can ask people if they're interested in joining your Facebook group, so that way they can get more things. It's not just your own infomercial. It's not just your place where you can talk about all your sales and specials, 'cause that's not what it's about. It's about bringing value, because you want to always be bringing value, no matter what you're doing. At shows, at home parties, at whatever it is, you need to be bringing value.
Yes, I have helped many people with Thrive Life. Examples for Thrive Life on how to build things up, Thrive Life … Thrive Life is the freeze-dried stuff, right?”I always get that one and Le-Vel mixed up, 'cause they have the Thrive product. But I'm pretty sure Thrive Life is the freeze-dried food.
That one is super easy, because you can talk about meal planning. Again, we're all women on here, I think, mostly, and how many of you hate figuring out what to make for dinner? All of these … The struggle is real here, ladies, and we just don't like doing that. It's so hard, and it's because we have to come up with the same thing over and over and over. So what if you came up with a meal plan that you could do maybe a 20-day meal plan? So 20 days out of the month, someone's already planned it for you. All you've gotta do is just print it out, and it's all done for you. That would be amazing.
So come up with things like that. Think, “How can I help people?”, because all of your products that you have, they solve a problem, because if they didn't solve a problem, there wouldn't be a company around it. So they have to solve a problem. So think, what does your product solve, and think of all the other little problems that go along with it. Then you can bring value and help people with all those little problems that go around what your products are solving.
It really is like you just think about yourself as a detective and say, “What are my audience needs? What are they struggling with, and how can I show up to bring value?” When you can show up in their lives and bring value, they are going to be your customer for life. They're gonna be your follower for life, because you brought value to them.
It's this law of reciprocity. I think I said that right. But when you give something, people wanna give back to you. It's interesting. They did a study. There was some people who were handing out roses at an airport, and they … As people were walking past, they were just handing out roses, and there were a lot of people that wouldn't take them. But then, when people were selling the roses, they actually were giving away more roses when they sold them. It was for, like, 50 cents or something. It was really cheap.
But the reason for that is because there was that exchange. Right? ‘Cause if they just took a rose and they didn't give anything back, then it was unbalanced. So it just made them feel weird. I don't know if you have ever experienced anything like that, like when someone gives you something … Let's say someone makes you dinner or invites you over to their house for dinner. Then maybe then you feel like you need to invite them over for dinner, or vice versa.
It's because of that law of reciprocity. So if you're constantly giving them value, they're going to feel like they need to give you something back. Maybe it's just a message, that they just write you a Facebook message and say, “Thank you so much for doing that Facebook Live today. I really needed that, and that really helped me.” Even if you don't get a sell, that's gonna make you feel good, 'cause you're out there. You're helping people. You're changing people's lives.
Then there's gonna be other people that are like, “Okay, I gotta buy this. I wanna join your team. I wanna do whatever,” because you're building up that law of reciprocity.
So if you're thinking, “All I need to do is bring value, value, value, value, value,” and that's what you're doing to your community, it's all gonna start coming back to you.