Why You Need a Funnel
“With a [funnel] system in place, one, you'll spend less time building your business and two; you'll see better results.”
Today we're talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we'll show you why they are essential.
Imagine a kitchen funnel. The top is wider, and the bottom smaller. Using a funnel approach to narrow down your target audience is how you speak to the right people. This allows you to weed through thousands of leads and find the ideal customer, prospect, or recruit.
For higher efficiency, spending most of your time at the bottom of the funnel increases the potential for customers who are likely to buy from you repeatedly. They are the runners of network marketing and are willing to treat a business like a business. Putting your focus at the bottom of the funnel instead of the top leaves you with potential leads that will build your business up the quickest.
“We don't want to spend our time on everyone…we want to funnel them in…so that our likelihood of a “yes” is a lot higher.”
– Brooke Elder
If you've been practicing the “go for no” approach and haven't seen results, it may be an excellent time to start creating and using funnels within your business.
A proper funnel can benefit you in multiple ways. Wouldn't you rather get a yes from 95% of people in a smaller group, than get a no from 95% of people in a larger group?
Going for “no” is not the way to build a business.
It's like offering a stick of gum to everyone with the mentality that if they don't want it, that's okay. Yet, when someone says no repeatedly, you begin to doubt your purpose, doubt your product, and doubt yourself. Then, you're more likely to quit before you even get ahead. A sales funnel allows you to alleviate self-doubt and automatically weed out the people who don't meet your target audience's attributes.
To understand and reach your target market, you need to identify what your audience needs. What is their end goal? What can you do to help your audience see what they may never have thought of themselves?
“What is it that you have to offer that makes your proposition more attractive?” – Brooke Elder
How do you create a funnel? First, establish and create a free offering. These could include a PDF, infographic, or download. People who raise their hand and say that they are interested are the ones who will start down the funnel. With each additional step in the pipeline, people who aren't your ideal customer will naturally weed themselves out.
It's essential to include a call to action within every step. What does your ideal customer need to do next? Some examples could include joining your free Facebook group or setting up a coaching call. Once you're talking to the right people, you can determine if your solution meets their problem. If it does, then offer your product as the solution to their predicament. A funnel with close to five steps is recommended, any more than that could reduce your success.
“We want to get the people who are perfect for us.” – Brooke Elder
Every funnel may look different, and that's normal. It doesn't have to be anything fancy or high tech. With that in mind, start mapping out your pipeline. Don't forget to document each step, as well as address the call to action. If you have questions, check out our Authentic Influencer Facebook group. We'd love to hear from you.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
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